Senior Marketing Manager, Bennie
$115-145k
+ Stock options
Benefits platform and brokerage services
Be an early applicant
Benefits platform and brokerage services
101-200 employees
Be an early applicant
$115-145k
+ Stock options
101-200 employees
Company mission
To help companies create a healthier workplace and build a better world.
Role
Who you are
- 7+ years of B2B marketing experience (SaaS, HR tech, or benefits preferred)
- Proven experience in product marketing, including launches, positioning, and customer communication
- Demonstrated ability to work cross-functionally between Product, Sales, and Customer/Success teams
- Strong, hands-on HubSpot experience required (campaigns, workflows, reporting)
- Experience executing both brand and demand programs
- Data-driven mindset with experience in SEO and conversion optimization
What the job involves
- The Senior Marketing Manager balances brand-building and demand generation execution to ensure Bennie is both well-known and well-understood
- This role builds familiarity with Bennie’s product before prospects engage with Sales and ensures customers clearly understand product capabilities and upcoming launches before broker or customer touchpoints
- Reporting to: VP of Marketing, this role executes across the full marketing funnel and serves as a key connector between Product, Sales, and Customer teams, turning product strategy into clear, compelling go-to-market campaigns
- Narrative & Positioning: Own and execute Bennie’s story and messaging, ensuring “Better Benefits for Everyone” is consistently reflected across web, social, PR, and campaigns
- Brand & Demand Execution: Execute brand and performance initiatives (social, video, PR, paid search, retargeting, conversion campaigns) in alignment with strategy and budget set by the VP of Marketing
- Product Marketing & Launches: Lead product marketing campaigns, including feature launches, roadmap communication, and value messaging—partnering closely with Product to translate functionality into customer-ready stories
- Cross-Functional Enablement: Work closely with Product, Sales, and Customer teams to ensure consistent messaging, strong launch execution, and proactive customer education
- Content & SEO: Lead execution of thought leadership and gated assets (reports, guides, templates) that educate the market, support sales conversations, and drive qualified leads
- Creative Direction: Own visual standards and creative direction across marketing channels, ensuring all design reinforces a modern, premium brand experience
- Website Optimization: Own day-to-day management and optimization of Bennie’s websites and landing pages to improve demo request conversion
- Nurture & Automation: Build and manage lead and customer nurture campaigns using HubSpot, ensuring the right content reaches the right audience at the right time
Our take
If people’s benefits aren’t clear, people won’t use them. That’s what Bennie is setting out to change, with its all-inclusive HR platform that helps business and their employees get the most of their benefits packages.
Where Bennie shines is in the simplicity of its platform. It brings together health, dental and vision insurance as well as company-specific perks or claims spending and put them in one easy-to-use app. As well as this, it offers additional benefits to users at premium rates, and a dedicated team of healthcare advisors available at the click of a button.
This all sounds pretty impressive, but it's not the only company looking to bring HR into the 21st Century. Competitors like London-based (and near indistinguishably-named) Ben offer similar services, and while Bennie’s platform is stronger on additional benefits and healthcare provision as well as enjoying more than double the funding of Ben, it'll have its work cut out to remain on top of rival firms.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2025
$50m
GROWTH EQUITY VC
Apr 2023
$12m
SEED
Total funding: $128m
Company benefits
- Remote-first, work from anywhere
- Build your home office stipend
- Medical, Dental, Vision, 401(k) & more
- Benefits Marketplace
- Company Equity Plan
- Bennie Cares: Employer matching for donations and volunteering
- Flexible PTO
Company HQ
Tribeca, New York, NY
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