Influencer Marketing Manager, Tinder

• This role is ideal for a creative, detail-oriented individual with a strong pulse on trending creators, internet culture, and the evolving influencer landscape
• 5+ years of experience across influencer marketing, social media marketing, and talent relations
• Demonstrated experience sourcing, outreach, reviewing, negotiating, and managing influencer and talent contracts, ensuring compliance with legal, brand, and campaign requirements
• A proven and deep understanding of the social media landscape, platform standard methodologies and consumer behaviors
• Excellent judgment and partner management when working with influencers, celebrities, their representation (agents, managers, publicists) and internal stakeholders
• Vast knowledge of influencer marketing including trends in the evolving business environment and the data and social metrics needed to demonstrate campaign success
• Great time management skills, organization skills, verbal and written communication skills
• Strong attention to detail, ability to switch between creative projects and analytical/strategic projects with ease
• Track record of consistently measuring important metrics and KPIs against broader business objectives; understands how to leverage data to uncover new opportunities and insights
• Strong negotiation skills

Desirable

• As an Influencer Marketing Manager at Tinder, you’ll play a key role in executing our influencer strategy across platforms like TikTok and Instagram
• Working closely with the Sr. Manager, Social, you’ll help identify, engage, and manage relationships with creators who can authentically represent the brand and spark meaningful conversations within the US
• Manage campaigns and projects end-to-end—from strategic planning through execution—overseeing creative ideation and approvals, asset development and delivery, stakeholder feedback, and timely completion of all campaign milestones
• Lead the organic and paid influencer social content strategy to cultivate conversation and generate earned media around the Tinder brand and key initiatives
• Actively cultivate relationships with on-brand influencers and industry contacts, enhancing and diversifying the Tinder influencer community
• Assist in the development and management of Influencer Marketing budgets, ensuring alignment with strategic plans within the US
• Oversee external agencies to ensure Tinder delivers best-in-class influencer campaigns, from creative production to audience engagement
• Act as a key point of contact for influencer partners, managing day-to-day communications, relationship development, and fulfillment of partnership obligations
• Be a collaborative and engaged cross-functional partner—working closely with teams including Marketing, Comms/PR, Creative, Media,, and Legal
• Develop and deliver campaign presentations and regular updates that clearly communicate status, insights, and performance to stakeholders across the organization
• Identify and pitch new opportunities to strengthen our influencer and celebrity collaborations—ensuring we maximize value and impact through authentic engagement with their fanbases
• Regularly evaluate campaign performance, applying a strong understanding of social and performance metrics to generate postmortem reports and guide strategic optimizations for future efforts