Marketing Operations Manager, Persona
$100-150k
Offers Equity
Identity verification infrastructure solution
Be an early applicant
Identity verification infrastructure solution
201-500 employees
Be an early applicant
$100-150k
Offers Equity
201-500 employees
Company mission
To create the ideal identity verification experience for your business and customers.
Role
Who you are
- 5+ years of experience in Marketing Operations or a related role, ideally within B2B SaaS
- Proficiency in Salesforce (SFDC), including building reports and dashboards
- Marketo or similar MAP admin-level experience with deep knowledge of program and campaign setup
- Analytical mindset with strong problem-solving skills; SQL or data pipeline experience is a plus
- Detail-oriented with a passion for improving process efficiency and data accuracy
- Experience with modern marketing tools such as ZoomInfo, Outreach, Qualified, 6Sense, Clearbit, Amplitude, GA, and Segment — including integrations and ongoing management
- Familiarity with Account-Based Marketing (ABM) tools and strategy is a plus
- A proactive, can-do attitude with a bias for action and strong ownership
- Ability to thrive in ambiguity and operate in a fast-paced, collaborative environment
What the job involves
- As Persona continues to scale our go-to-market operations, we’re seeking a Marketing Operations Manager to improve data infrastructure, accelerate pipeline growth, surface valuable insights, and enhance marketing strategy through data-driven decision-making and operational excellence
- This is a highly cross-functional role. You’ll collaborate closely with Marketing, Sales, RevOps, and Monetization to align on strategy, optimize workflows, and ensure consistent, high-quality execution across the funnel. Your impact will be felt through improved campaign efficiency, stronger data integrity, and scalable marketing systems
- Onboard, maintain, and continuously optimize the marketing tech stack, including Marketo, Qualified, Segment, Amplitude, Clearbit, and Zapier. Ensure interoperability and data integrity for accurate reporting and KPI tracking
- Manage implementation of new Marketo program templates, including audience list creation, lead capture and routing rules, and reporting template creation
- Own campaign operations for in-person events and conferences, including Marketo program builds, list uploads, lead processing, and improving speed to lead
- Partner with Marketing, Sales, and RevOps to continuously optimize lead upload, matching, and tracking processes to understand campaign performance, including source and influenced pipeline
- Collaborate with cross-functional partners to build and maintain a lead/account scoring model to improve lead quality and conversion
- Support reporting and operational initiatives across marketing to drive performance improvements and process efficiencies, including the creation and management of cross-functional processes
- Design and maintain reporting and analytics across the marketing team to surface early performance indicators, trends, campaign ROI, and pipeline impact by connecting data across systems like SFDC and Marketo
- Support Marketing on ad-hoc analysis to drive campaign efficiency and uncover opportunities for growth
Our take
Persona enables businesses to verify customer identities, fostering trust in online interactions and aiding in age verification, fraud prevention, and account recovery. It offers a comprehensive suite of automated identity verification components with worldwide coverage that can be configured, branded, and themed to create custom-tailored flows for any use case
Businesses and governmental organizations can access Persona’s platform via an API, which supports various documents from government-issued IDs to biometrics, ensuring customers are who they claim to be. Persona’s platform also collects passive signals such as a user’s device, location, and behavioral patterns to provide a more holistic risk profile, beneficial in financial and insurance contexts
Recently, Persona partnered with Member Driven Technologies (MDT) to enhance identity verification for credit unions. This partnership enables credit unions to adjust their identity verification flows in real-time based on risk signals, improving user conversion and fraud deterrence. The collaboration aims to streamline operations and strengthen fraud prevention, both digitally and in branches. Since founding, Persona has been scaling its offerings and now boasts a worldwide presence, serving clients in nearly every country and supporting 20 languages.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2025
$200m
SERIES D
Sep 2021
$150m
SERIES C
Total funding: $417.6m
Company benefits
- Professional Development
- Catered meals
- Wellness benefit
- 401(k)
- Unlimited time off
- Parental benefits
- Mental health
- Health and wellness
- Bevsday (free drink on Wednesday)
- Family planning
Company HQ
SoMa, San Francisco, CA
Leadership
Rick Song
(CEO)Bachelor's in Computer Science, Maths, Economics at Rice University. KPCB Engineering Fellow, then Engineer at Square.
Charles Yeh
(CTO)Studied Computer Science at Brown. Software Engineer at Zynga, and Technical Lead at Dropbox.
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