Paid Social Manager, Vagaro

• 4+ years of hands-on paid social experience
• Deep expertise in Meta Ads Manager
• Experience running campaigns on TikTok Ads and/or Pinterest Ads
• Strong understanding of creative performance drivers
• Highly data-driven with strong analytical skills
• Comfortable working with performance dashboards and raw data
• Experience collaborating with creative and analytics teams

Desirable

• We’re hiring a Paid Social Manager to lead hands-on execution across Meta (Facebook & Instagram), with additional platforms including TikTok and Pinterest. This role blends strategic thinking with deep, day-to-day campaign ownership
• You’ll be responsible for turning creative, audience strategy, and data into scalable growth
• Own paid social execution across Meta, TikTok, and Pinterest
• Build, launch, and optimize campaigns end-to-end:
• Audience strategy (prospecting, retargeting, lookalikes)
• Creative testing frameworks
• Budget pacing and bid optimization
• Work closely with design and content teams to request, test, and iterate ad creatives
• Analyze performance across the funnel and identify optimization levers
• Manage creative testing velocity and performance learnings
• Ensure accurate tracking, attribution, and event setup
• Produce clear performance reporting and insights for stakeholders
• Stay on top of platform updates, best practices, and emerging formats