ABM & Campaigns Manager, Signifyd
$70-140k
Offers bonus and equity
eCommerce fraud protection and cybersecurity platform
Be an early applicant
eCommerce fraud protection and cybersecurity platform
501-1000 employees
Be an early applicant
$70-140k
Offers bonus and equity
501-1000 employees
Company mission
To empower brands with the confidence for fearless e-commerce through an end-to-end security platform helps clients to pre-emptively prevent fraud.
Role
Who you are
- The ideal candidate will possess a strong blend of strategic thinking, creative problem-solving, and hands-on execution skills
- Excellent verbal, written, and interpersonal skills
- Customer-focused. Advocate for customer-centric, outcome-driven messaging
- Continuous learner. Stay current on digital marketing (especially email marketing), best practices, and new developments in the field
- Take the initiative to identify opportunities and execute within the bounds of corporate and regional budgets
- Problem solver. Be a digital problem solver – ability to troubleshoot when things do not work as they should
- Data-driven, focused on KPIs that drive ROI
- Organized, detail-oriented. Project management and collaboration skills
- Collaborative team player. Comfortable working in a fast-paced, changing environment. Enjoy contributing to a fun and energetic culture of empathetic and driven people!
- Big picture perspective. Able to apply business acumen to marketing challenges
- Critical thinker. Good judgment. Able to independently make and support decisions
What the job involves
- The ABM & Campaigns Manager will manage all aspects of the campaigns from inception to launch, optimization, and ROI reporting
- This role is pivotal in driving our marketing efforts towards targeted accounts, aligning closely with revenue objectives to maximize revenue generation and customer acquisition
- You will frequently collaborate with content marketing, digital, field marketing, and sales to identify campaign opportunities, support regional campaigns, and deliver strategic ABM plays
- Lead the end-to-end planning, execution, and optimization of multi-channel ABM campaigns leveraging marketing technology platforms. Monitor campaign performance in real-time, conduct A/B testing, and iterate strategies for continuous improvement
- Establish key performance indicators (KPIs) to measure the effectiveness of ABM initiatives. Track, analyze, and report on campaign performance, pipeline impact, and ROI to stakeholders regularly
- Define account tiering and execute 1:many, 1:1 and 1: few ABM campaigns accordingly that drive target account engagement and contribute to quarterly and annual influenced pipeline goals
- Continually measure, monitor, and drive improvement in program approaches; employ industry best practices and look for opportunities to increase the effectiveness and efficiency of the ABM program
- Leverage multiple sources of intent and 1st party data to fuel campaign decision-making and define tactical approach
- Collaborate with field marketing to develop campaigns that take advantage of opportunities surfaced by sales and channels, including one-off prospecting campaigns, ABM, and integrated omnichannel campaigns
- Analyze campaign data via 6Sense, marketing automation, Salesforce, and similar platforms
- Capture and document campaign requirements and project plans, supplying to internal marketing and external partner audiences
- Project manage the development of messaging, creative, content, and other necessary assets for digital campaign execution
- Manage campaign tactics, including display advertising, direct mail, social, video, nurture, and influencer marketing to support campaign goals
- Work with Revenue Operations to create and manage email campaigns, including but not limited to HTML builds, proofreading, abiding by brand guidelines, and email testing across multiple surfaces
- Ensure all marketing campaigns are delivered on time, within budget, and meet or exceed benchmark KPIs
- Strive for continuous improvement in campaign effectiveness
- Work with field marketing and Sales to strategically prioritize and group accounts and revenue goals for ABM campaigns according to opportunity, buyer need, persona, solution, and buying cycle
- Report campaign results (KPIs, ROI) to senior management, explaining variances and recommending future campaign optimizations
Our take
The growth in eCommerce over the last 20 years has also caused a large rise in consumer fraud. Signifyd provides an end-to-end platform for commerce protection. The solution solves the challenges that growing eCommerce businesses persistently face, billions of dollars lost in chargebacks, customer dissatisfaction from mistaken declines, and operational costs due to tedious, manual transaction investigations.
Signifyd offers a 100% financial guarantee against chargebacks and fraud on approved orders, protecting merchants from unscrupulous customers and criminals. Its machine learning, data-driven approach helps businesses reduce false positives and wrongly declined orders, permitting them to make instant ship/don’t ship decisions and improve the experience for legitimate customers.
In 2021, Signifyd raised $205 million in a Series E funding round, the company also signed new customers Samsung, Lenovo, and Walmart, and significantly expanded its workforce in Europe.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
12% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Apr 2021
$205m
SERIES E
May 2018
$100m
SERIES D
Total funding: $411m
Company benefits
- Growth Opportunities
- Cash & Equity
- Exciting Workplace
- Competitive Benefits
- 4-day Workweek
Company values
- Curious and Hungry - Stay a lifelong learner with a bias for action. It's always Day 1
- Tenacious - Be a pioneer and never give up. Creating something new is hard work
- Customer Compassion - Empathize with your customers and solve their problems. We exist to help them succeed
- Design for Scale - Build solutions to scale and last. We are here to stay
- Agile - Be aware, nimble and adapt quickly. Everything changes
- Roll up your Sleeves - Be helpful, humble, learn from everyone and have fun. No one succeeds alone
Company HQ
Downtown San Jose, San Jose, CA
Articles
Leadership
Rajesh Ramanand
(CEO)They started their career at FedEx in Payments and Shipping Risk for 8 years prior to joining PayPal as Head of Risk. They left this position after 2 years in June 2011 to co-found Signifyd with Michael.
Michael Liberty
(CPO)Prior to Signifyd, they were the Head of Digital Goods and Platform Risk at PayPal. Before PayPal, they served as the Director of Business Development and then COO of GWC Warranty, a specialty insurance company.
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