ABM & Campaigns Manager, Signifyd
$70-95k
Offers bonus & equity
Fraud protection & cybersecurity for eCommerce
Job no longer available
Fraud protection & cybersecurity for eCommerce
201-500 employees
Job no longer available
$70-95k
Offers bonus & equity
201-500 employees
Company mission
To empower brands with the confidence for fearless eCommerce through an end-to-end security platform that helps clients to pre-emptively prevent fraud.
Role
Who you are
- Strong verbal, written, and interpersonal communication skills
- Customer-focused, advocating for outcome-driven messaging
- Proactive learner, staying updated on digital marketing and ABM trends
- Data-driven mindset with a focus on KPIs and ROI
- Organized and detail-oriented with solid project management skills
- Collaborative team player, thriving in fast-paced environments
- Strategic thinker with the ability to apply business acumen to marketing challenges
- Experience in b2b/ SaaS preferred
- Experience building campaigns targeting strategic/ enterprise segments
- 2-3 years of experience in ABM within the tech industry
- Familiarity with the retailer and ecommerce space
- Experience using ABM platforms (e.g., Terminus, Demandbase, 6Sense, Sendoso) is a plus
- Hands-on experience with marketing automation tools, CRM platforms (e.g., Salesforce, Marketo), and analytics tools (e.g., Google Analytics, Tableau)
- Understanding of digital marketing channels, SEO, and campaign reporting
What the job involves
- The ABM & Campaigns Manager will manage all aspects of the campaigns from inception to launch, optimization, and ROI reporting
- This role is pivotal in driving our marketing efforts towards targeted accounts, aligning closely with revenue objectives to maximize revenue generation and customer acquisition
- You will collaborate with teams across content marketing, digital, field marketing, and sales to identify opportunities, assist in campaigns, and execute ABM initiatives that drive results.
- Assist in the planning, execution, and optimization of multi-channel ABM campaigns Monitor campaign performance, support A/B testing, and recommend adjustments for continuous improvement
- Contribute to establishing KPIs to measure ABM campaign effectiveness and provide regular performance updates to stakeholders
- Implement 1:many, 1:1, and 1:few ABM campaigns that drive engagement and support pipeline goals
- Collaborate with marketing and sales teams to improve campaign strategies using industry best practices and data-driven insights
- Leverage intent and 1st-party data to inform tactical campaign approaches
- Work closely with field marketing to support integrated campaigns, including ABM, prospecting, and omnichannel initiatives
- Analyze campaign performance using tools such as 6Sense, marketing automation platforms, and Salesforce
- Document campaign requirements and project plans for internal and external stakeholders
- Support the creation of messaging, creative, content, and assets for digital campaign execution
- Manage tactics like display advertising, social media, email, and direct mail to achieve campaign objectives
- Coordinate with Revenue Operations to manage email campaigns, ensuring brand consistency and technical accuracy
- Track campaign timelines and budgets to ensure on-time delivery and performance benchmarks
- Collaborate with sales and marketing to align account prioritization and campaign strategies with business goals
- Report on campaign results, sharing insights and recommendations for future improvements
Our take
The growth in eCommerce over the last 20 years has also caused a large rise in consumer fraud. To combat this, Signifyd provides an end-to-end platform for commerce protection.
Its solution targets issues such as money lost to chargebacks, customer dissatisfaction from mistaken declines, and operational costs due to tedious and manual transaction investigations. Its machine learning, data-driven approach helps businesses reduce false positives and wrongly declined orders, permitting them to make instant ship/don’t ship decisions and improve the experience for legitimate customers.
The company has raised significant funding in the past which has supported its development thus far. It has also secured impressive customers such as Samsung, Lenovo and Walmart.
Freddie
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Apr 2021
$205m
SERIES E
May 2018
$100m
SERIES D
Total funding: $411m
Company benefits
- Growth Opportunities
- Equity
- Exciting Workplace
- 4-day Workweek
Company HQ
Downtown San Jose, San Jose, CA
Leadership
Rajesh Ramanand
(CEO & Co-founder)They started their career at FedEx in Payments and Shipping Risk for 8 years prior to joining PayPal as Head of Risk. They left this position after 2 years in June 2011 to co-found Signifyd with Michael.
Michael Liberty
(Chief Risk Officer & Co-founder)Former CPO/COO of the company. Before this, they were the Head of Digital Goods and Platform Risk at PayPal. They also served as the Director of Business Development and then COO of GWC Warranty.
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