Product Designer, Gusto
Growth Leads
$172-253k
Salary applicable for US candidates, dependent on location, may vary in other locations
Automated payroll, benefits & HR platform
Open for applications
Automated payroll, benefits & HR platform
1001+ employees
Open for applications
$172-253k
Salary applicable for US candidates, dependent on location, may vary in other locations
1001+ employees
Company mission
To grow the small business economy.
Role
Who you are
- 10+ years of product design experience with a strong focus on growth, marketing, funnel optimization, and crafting top-of-funnel experiences
- A portfolio that showcases elegant, high-conversion design work across web and responsive surfaces
- Proven ability to design for CMS-driven systems, modular frameworks, and complex, interconnected product experiences
- Deep understanding of information architecture, UX best practices, and service design principles—especially for lead generation and content-heavy surfaces
- Strong visual craft with a sharp eye for layout, hierarchy, and brand storytelling
- Demonstrated ability to translate user research and data into clear, actionable design solutions
- Experience defining and prioritizing high-impact design work in collaboration with cross-functional teams
- Fluency with modern AI and design tools (e.g., AI-assisted prototyping, generative content systems, predictive analytics) or a strong desire to learn and experiment with them
- Ability to connect emerging AI capabilities to business and customer value—balancing innovation with ethical and transparent design practices
- Curiosity and self-motivation to explore how AI can accelerate creativity, experimentation, and customer understanding
- Strong communication and collaboration skills, with a low-ego, team-first mindset
- Comfortable working in ambiguity and driving progress in fast-paced, iterative environments
- A track record of mentoring and coaching designers to elevate team-wide design quality
- When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees
What the job involves
- We’re hiring for a Senior Staff Product Designer to shape the future of our top-of-funnel experience on Gusto.com as part of the Growth Leads team. This is a rare opportunity to influence how hundreds of thousands of small businesses discover, learn about, and ultimately decide to try Gusto
- You’ll craft high-impact, top-of-funnel experiences that drive qualified leads and reflect Gusto’s brand and values
- As a key member of the Growth Leads team, you’ll shape how new customers—from employers to accountants—discover and engage with Gusto across Gusto.com
- You’ll bring together visual and interaction design excellence, marketing and conversion sensibilities, and a systems mindset for CMS-driven platforms
- Working closely with Product, Engineering, Marketing, Brand, Content, and Data partners, you’ll define strategy, execute high-velocity experiments, and design with empathy—ensuring our growth is both data-informed and customer-centric
- The Growth team at Gusto is responsible for the entire customer funnel—from the moment someone discovers Gusto, to deciding to use it, to onboarding, setup, and ongoing product adoption
- Our work is grounded in a user-centric, value-led approach to growth that prioritizes trust, clarity, and long-term impact
- As a key contributor, you’ll collaborate with Engineers, Product Managers, Data Scientists, and strategic partners across Marketing and the business to shape critical moments across the customer journey—including top-of-funnel experiences on Gusto.com
- Drive the end-to-end design strategy and execution across Gusto.com and other top-of-funnel touchpoints, including campaign-driven experiences
- Lead vision work to evolve the Gusto.com experience, balancing long-term strategic thinking with iterative improvements that drive immediate impact
- Craft elegant, conversion-optimized user experiences that clearly communicate Gusto’s value proposition and build trust with diverse audiences
- Design for modularity and scale, balancing compelling brand storytelling with CMS and system constraints
- Drive personalized, high-impact user journeys tailored to varied customer segments and needs
- Partner with Marketing, Product, Engineering, and Data to craft and test data-informed hypotheses and launch rapid, iterative experiments
- Develop and execute experimentation programs to optimize user flows and inform decisions at scale
- Leverage qualitative and quantitative insights to inform IA, content hierarchy, and visual treatments across Gusto.com surfaces
- Collaborate with brand and marketing designers to ensure cohesion between campaign creative and core site experience
- Evolve Gusto’s design system and brand language to support Gusto.com and ensure consistency across marketing and product experiences
- Advocate for customer-first, empathetic design thinking that supports trust-centered growth
- Mentor and uplift designers across the Growth team with your visual craft, systems thinking, and strategic design leadership
Our take
For many small businesses, vital administrative tasks such as payroll, taxes, and benefits are manual tasks that take time and energy which many SMB owners don’t have. The three co-founders of Gusto – all coming from small business backgrounds – collaborated on a Fintech company that would handle employee payments, benefits administration, and compliance support specifically for small businesses.
The company may have started slowly, as the founders focused on nailing each individual aspect of Gusto’s operations, but has now skyrocketed to unicorn status with more than 400,000 customers and a multi-billion dollar valuation. And in 2021, Gusto began acquiring other companies to strengthen its offering and its position in a competitive market, including two other fintech startups, Ardius and Symmetry.
Through its continued acquisitions and fundraising efforts, the company has carved out a strong position for itself in the space. Although Gusto has found itself impacted by the macroeconomic situation, through the significant effect it has had on its clientele, the company still appears positive for the future after raising funds in 2023 that has seen it reach key profitability benchmarks. It continues to expand its platform, most recently partnering with Parafin to launch a payroll line of credit for small businesses. With a growing suite of services and a clear focus on supporting small businesses through changing economic conditions, Gusto looks set to sustain its momentum and further strengthen its position in the HR and payroll technology market.
Steph
Company Specialist at Welcome to the Jungle
Insights
45% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
May 2022
$55m
SERIES E
Aug 2021
$175m
SERIES E
Total funding: $706.3m
Company benefits
- Health and Wellbeing: Medical, dental, and vision insurance for employees and dependents. Family care and support, including family planning and fertility benefits. Gender-affirming care and support. A variety of mental health resources.
- Time Away: It's important to take time away for yourself or to take care of your family. Gusto offers paid vacation, sick time, bereavement, and holidays, paid leaves, sabbatical, and more!
- Free meals and refreshments: If you work at one of our offices, enjoy food, drinks, and snacks— on us. Conversation and community is an added bonus!
- Perks:
Company HQ
Central Waterfront, San Francisco, CA
Leadership
Joshua Reeves
(Co-Founder & CEO)Studied Electrical Engineering at Stanford and went onto co-found Gusto in 2011.
Tomer London
(Co-Founder & CPO)Has a PhD in Electrical Engineering from Stanford. Was a Researcher at Intel, and then interned at Bump Technologies. Co-founded Vizmo, a mobile self-service technologies company, in 2008. Co-founded Gusto in 2011.
Edward Kim
(Co-Founder & Head of Engineering)Studied Electrical Engineering at Stanford. Was Senior Project Engineer at Volkswagen of America Electronics Research Lab and then co-founded Picwing, a printed photos company, in 2008. Co-founded Gusto in 2011.
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