Senior Staff Product Designer, Gusto

• 8-10+ years of experience in full-stack product design exemplifying strong craft (UX/UI, content design, and service design), with expertise in relevant roles driving growth through quality customer experiences
• Deep experience in one or more of the following: B2B SaaS onboarding, lead conversion, funnel optimization, pricing/monetization
• Strong understanding of growth principles, behavioral psychology, and customer decision-making
• Experience working on multi-product ecosystems, ensuring seamless acquisition, onboarding, activation, upgrade and/or expansion experiences
• Ability to lead complex projects, balancing business needs with customer-centric design principles
• Expertise in A/B testing, behavioral analytics, and research-driven experimentation
• Proficiency in content design, crafting clear, concise, and actionable in-product copy to support user success
• Strong collaboration and communication skills, with a proven ability to co-lead product strategy and articulate contributions to the product direction
• Experience collaborating with Revenue, Growth, Sales, Marketing, and Engineering teams
• Track record of iterative impact and long-term vision development, achieving UX milestones from initial value to north star objectives
• Track record of mentoring and coaching other designers
• All of our open roles across the team require a strong foundation in UX, UI and systems thinking, a sharp product sense, and a bias for collaboration

Desirable

• The designers on the Growth team work in these three areas, shaping high-impact experiences across the end-to-end customer journey with Gusto:
• Acquisition: Craft the first impression of Gusto—defining how small businesses find, learn about, and engage with our platform across marketing sites and campaigns. Your work will focus on lead generation, funnel optimization, and creating personalized experiences that convert visitors into qualified leads
• Onboarding & Activation: Drive the creation of seamless and personalized onboarding flows that help customers quickly understand, set up, and start benefiting from Gusto’s products. Create systems and touchpoints that accelerate time-to-value, reduce friction, and ensure customers feel confident from day one
• Expansion: Designing experiences that help customers grow with Gusto—crafting upgrade paths, in-product awareness, pricing flows, and cross-sell opportunities that feel intuitive and customer-centered. Your work will enable customers to discover and adopt the right products at the right time, fueling both their growth and Gusto’s
• You’ll work side-by-side with cross-functional partners in Product, Engineering, Marketing, Sales, and Data to build thoughtful, elegant solutions that drive both business outcomes and customer success
• The Growth team at Gusto is dedicated to helping customers find, adopt, and engage with our products meaningfully. Our approach prioritizes a user-centric design ethos, ensuring that growth initiatives are backed by value and trust
• As a key contributor, you’ll join a collaborative environment with Engineers, Product Managers, Data Scientists, and strategic Marketing and Business partners, focusing on critical touchpoints in the customer journey
• Design for growth by crafting high-converting, personalized, and accessible experiences that support lead generation, onboarding, and monetization across the customer journey
• Systematize customer journeys by developing scalable frameworks for onboarding, pricing, packaging, and cross-product expansion
• Collaborate cross-functionally with product, engineering, marketing, sales, revenue, and data science partners to deliver cohesive, end-to-end experiences
• Optimize through experimentation using A/B testing, behavioral analytics, and user research to iterate on key touchpoints and improve conversion and engagement
• Elevate the craft by contributing to our design systems, producing best-in-class UX and content, and mentoring fellow designers
• Holistic service design by considering marketing, sales, and support needs to ensure a unified and intuitive experience from first contact to expansion
• Shape the long-term vision by identifying future-state experience opportunities and setting a strategic north star that guides iterative progress
• Stay close to customers by grounding design decisions in qualitative research, customer feedback, and ongoing empathy work to ensure solutions solve real-world problems
• Align design strategy with business outcomes by ensuring your work supports key company objectives around revenue growth, product adoption, and long-term customer retention
• Lead through ambiguity by owning high-impact, cross-product initiatives and guiding design strategy across multiple teams or domains
• Champion a culture of learning by embracing experimentation, continuously evolving our approach, and staying curious about new patterns, behaviors, and technologies