Demand Generation Lead, Terminalfour
Student engagement software
Be an early applicant
Student engagement software
21-100 employees
Be an early applicant
21-100 employees
Company mission
To help higher education colleges and universities to continuously improve their online performance.
Role
Who you are
- Proven experience building or leading demand generation or outbound sales functions in B2B SaaS
- Data literate, with experience using CRM, sales engagement, and data/analytics tools to drive insight and improvement
- Strong understanding of expert email outreach, content led engagement, and account based approaches
- Experience selling into Higher Education or similarly complex, relationship driven sectors with long sales cycles and multiple stakeholders
- Practical experience exploring, trialing, or implementing AI tools to enhance sales, marketing, or operational processes, with a willingness to experiment and adopt new technologies
- Strong written communication skills with a clear focus on quality, relevance, and credibility
- Experience introducing new tools, improving processes, and evolving ways of working within a sales or marketing environment
- Ability to combine strategic thinking with hands on execution, moving comfortably between planning and delivery
- Caring, coaching, and people first leadership style with a strong focus on developing others
- Structured, organised, and commercially minded, with a clear understanding of return on investment
- Curious, experimental, and improvement focused, with a collaborative and low ego approach
What the job involves
- We are a fully remote company, providing all the tools you need to work seamlessly from home, including a laptop, monitors, and a desk. Prefer to use your own equipment? Our Bring Your Own Device policy gives you that flexibility
- At Terminalfour, your wellbeing matters. We offer 30 days of annual leave, flexible working hours, and access to our Employee Assistance Programme and Wellbeing Platform which supports health, wellbeing, and short-term counselling for employees and their families
- The Demand Generation Lead is responsible for designing, building, and running Terminalfour’s demand generation engine for new business
- This role is responsible for ensuring the company consistently creates qualified sales opportunities across priority markets, balancing modern outreach and lead generation best practices with the realities of long-cycle, relationship-driven higher education sales
- We are deliberately building a small, specialist demand generation pod to bring best practice around outreach, content, and data into how we grow new business. This role requires an understanding of long-term, relationship-led selling within higher education, where trust, credibility, and sustained engagement are as important as conversion
- The role also carries responsibility for leading and developing this small Demand Generation pod. We are seeking an individual who embodies a caring, coaching, and encouraging leadership style, and who is driven by building capability in others as well as achieving results. The role is expected to introduce new tools, techniques, and ways of working that continuously improve our market engagement
- Design, set up, and lead a new, small multi disciplinary Demand Generation pod aligned to Terminalfour’s growth priorities
- Define roles, processes, and ways of working, embedding best practice in outreach, lead generation, and data driven decision making
- Build and execute a scalable demand generation strategy focused on expert personalised email outreach, content driven engagement, events, and webinars
- Lead, coach, and develop the Demand Generation pod in line with Terminalfour’s caring, collaborative, and encouraging culture
- Introduce, evaluate, and embed new tools, techniques, and platforms to continuously improve outreach effectiveness and efficiency
- Own outbound and inbound messaging, ensuring communications are credible, relevant, and appropriate for Higher Education audiences
- Drive consistent pipeline creation and healthy market coverage across priority regions, balancing proactive outbound activity with effective conversion of inbound demand
Application process
- Our recruitment process is clear and straightforward, with an application form and some questions, technical test (for technical roles), and Zoom interviews with HR and the Hiring Team
Our take
Managing websites is an enormous task for universities in today's digital era. Terminalfour is a platform that helps third-level institutions maximise the effectiveness of their digital and content strategies, and improve the student experience and institutional efficiency in a digital world.
With a distinguished client base that includes esteemed institutions such as Imperial College London, the University of Oxford, and Cardiff University, Terminalfour collaborates with over 200 universities. The company's impressive international expansion is exemplified by North America's contribution, now accounting for approximately 605 of Terminalfour's overall revenue.
Initiating a fresh strategic direction in early 2020, Terminalfour's acquisition of BetterExaminations proved prescient, positioning the company strongly as the Covid-19 pandemic unfolded. This strategic move enabled Terminalfour to broaden its offerings by exploring innovative solutions tailored to the evolving needs of universities in an increasingly digital world, reinforcing its commitment to educational excellence.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2015
$1.2m
EARLY VC
Mar 2010
$2.3m
EARLY VC
Total funding: $5.8m
Company HQ
Dublin, Ireland
Leadership
Piero Tintori
(Founder & CEO)Studied computer applications at Dublin City University.
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