Head of Lifecycle & Retention Marketing, Talkiatry
$220-260k
+ Up to a 15% performance bonus
Personalized mental healthcare provider
Be an early applicant
Personalized mental healthcare provider
201-500 employees
Be an early applicant
$220-260k
+ Up to a 15% performance bonus
201-500 employees
Company mission
To transform psychiatry with accessible, human, and responsible care.
Role
Who you are
- 10+ years of marketing experience, with 5+ years leading high-performing lifecycle or CRM teams in consumer technology, healthcare, or other regulated industries
- Proven success architecting and scaling lifecycle programs that materially improved retention, engagement, and lifetime value
- Track record at delivering incremental value across the lifecycle. Versed in measurement, analytics to demonstrate impact from Lifecycle programs
- Deep experience with Iterable (or comparable tools such as Braze, Salesforce Marketing Cloud, or HubSpot), including automation, segmentation, and testing frameworks
- Data-driven strategist with proficiency in SQL, Looker, Omni, Thoughtspot, Mode, or Tableau, and experience translating insights into action
- Exceptional leadership skills — able to motivate, develop, and empower a multidisciplinary team while influencing peers and executives
- Creative problem solver who balances empathy, precision, and experimentation
- Deep commitment to Talkiatry’s mission and the belief that marketing can meaningfully improve access to mental health care
- Bonus: Experience working in healthcare, telehealth, or regulated industries (HIPAA familiarity preferred)
- Bonus: Background in growth-stage or scaled consumer tech companies (e.g., health tech, fintech, marketplaces, or subscription services)
What the job involves
- We’re seeking a Head of Lifecycle & Retention Marketing to transform the organization and achieve business outcomes
- The Head of Lifecycle & Retention Marketing will define the happy path and build a scaled lifecycle program across acquisition, activation, engagement, retention, and reactivation
- At Talkiatry, Retention and Activation is a cross-functional pod where the Head of is a critical partner
- You will oversee a full suite of owned channels (email, SMS, push and in-app) and build a high-performing team spanning Lifecycle messaging across automation, campaigns, transactional and patient care
- You’ll collaborate cross-functionally with leaders on the Executive team, Growth, Product, Data Engineering, Clinical Operations, and Partnerships
- Strategy & Leadership
- Partner with the CMO and senior leadership to define the happy path, lifecycle marketing vision and measurable impact on patient experience and retention
- Develop and own the end-to-end patient lifecycle marketing strategy across acquisition, onboarding, engagement, retention, and reactivation
- Build a best-in-class lifecycle organization, attracting, mentoring and developing a team of strategists, operators and production
- Provide thoughtful analysis and identify blockers, milestones, and indicators that lead a patient to the happy path
- Champion a culture of high velocity testing, measurement, and learning, using data to inform strategy and guide investment decisions
- Execution & Optimization
- Lead and drive impactful campaigns and automation to influence Activation, Retention, and Adherence KPIs
- Can define ‘best-in-class’ Lifecycle and take the organization there
- Oversee the design, execution, and optimization of multi-channel lifecycle campaigns across email, SMS, push, and in-app messaging
- Drive segmentation and compliant personalization strategies that leverage behavioral, clinical, and engagement data to only send performant and necessary messaging
- Collaborate with Martech and Data Engineering to deepen lifecycle automation and trigger logic, ensuring timely and contextual patient communication
- Analytics & Performance
- Define the KPIs and success metrics for lifecycle marketing programs, including conversion, activation, engagement, retention, reactivation, and LTV
- Partner with Analytics and Data Science to operationalize predictive modeling, control group definition, cohort analysis, and attribution
- Implement measurement and impact analysis. Provide regular performance reviews and insights to executive leadership
- Technology & Operations
- Influence Talkiatry’s marketing automation stack (Iterable, Twilio, Mailgun, Hubspot), ensuring strong governance, deliverability, and innovation in personalization
- Partner with Marketing Ops and IT on system integrations that enhance targeting, experimentation, and real-time communication capabilities
- Ensure all programs meet HIPAA compliance and patient data privacy standards
Our take
Awareness of the importance of mental health is growing worldwide, with many people seeking psychiatry to improve their mental wellness and quality of life. However, psychiatrist waiting lists and a "one size fits all" approach to mental health often prevent people from receiving the support that they need.
Talkiatry provides a personalized mental health marketplace, matching users with in-house psychiatrists based on preliminary assessment answers. Whilst the company inevitably faces competition from other online psychiatry marketplaces, Talkiatry shows the potential to stand out through its personalized, flexible, and insurance-first approach.
Healthtech is growing in strength, and with various partnerships and substantial funding to its name, Talkiatry is poised for future success. As the company continues to innovate and scale, the future looks bright for this company in the evolving healthcare landscape.
Freddie
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2024
$65m
SERIES C
Jul 2022
$75m
SERIES B
Total funding: $198m
Company benefits
- Flexible location: Work remotely across the US or from our HQ in NYC
- Health insurance 100% covered on day one
- 401(k) match with match
- Generous PTO plus paid holidays
- Paid parental leave
Company HQ
Chelsea, New York, NY
Leadership
Robert Krayn
(Co-Founder & CEO)Experience as an Analyst for BNY Mellon from 2012 to 2013 and Guggenheim Partners from 2013 to 2014. Vice President of MidOcean Partners from 2014 to 2019.
Georgia Gaveras
(Co-Founder & Chief Medical Officer)Previously the Director of the Comprehensive Psychiatric Emergency Program at NYC Health + Hospitals. They were also an Attending Psychiatrist at Cohen Children's Medical Center and spent 10 years at Mount Sinai Health System as an Attending Psychiatrist and Director.
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