Senior Brand & Content Marketing Manager, Paperless Post
$95-115k
+ Equity
Online events & invitations platform
Job no longer available
Online events & invitations platform
101-200 employees
Job no longer available
$95-115k
+ Equity
101-200 employees
Company mission
To reimagine invitations through design and technology to help people connect at life’s memorable moments.
Role
Who you are
- The person in this role should be proactive and detail-oriented with a focus on getting the job done and a passion for creating on-brand, compelling content that drives business results
- 4-6 years in a content marketing role, ideally with some writing experience, and experience with SEO keyword research & optimizations
- Experience creating well-researched SEO-driven content outlines that result in high-performing, on-brand content
- Editorial experience and/or experience writing and creating content that demonstrates compelling storytelling
- Experience making data-driven decisions using analytics, with reporting capabilities
- Experience using WordPress to upload content
- Experience with at least one of the following SEO tools: Ahrefs, SEMRush, Google Search Console
- Experience working with influencers and/or brand ambassadors, a plus
- Knowledge of and experience working with social media platforms including Instagram, TikTok, Facebook, Pinterest, and LinkedIn, a plus
- Experience with analytics tools including Google Analytics (GA4), Looker Studio & Looker, a plus
- Strong attention to detail, excellent organization skills, and ability to manage multiple projects, responsibilities, and timelines
What the job involves
- The Senior Brand & Content Marketing Manager at Paperless Post plays an integral role in managing and executing the content marketing strategy for brand- and SEO-led efforts, across a variety of marketing channels, such as blog, YouTube, and SEO-driven landing pages
- We are looking for someone who can work well with internal creative teams and collaborate across the organization, particularly with product, consumer insights, and customer operations
- The role will have dual-reporting into Director of SEO and Assoc. Director of Brand Marketing and Communications
- Own and manage all end-to-end blog and YouTube efforts from SEO research and ideation through the briefing, production, and publishing of all content, as well as reporting on the impact of these efforts
- Manage SEO content strategy including the development of new and engaging SEO blog content as well as optimizing existing content in order to support all SEO-driven initiatives to drive business growth
- Manage holistic content calendar and production of content
- Collaborate with creative teams and agency partners to ideate and produce high-quality, on-brand content that can be distributed across channels, as well as blog content tailored to specific channels and audiences
- Manage SEO copywriting agency relationship, ensuring deliverables are received on time and within budget
- Seek out compelling creators, designers, artists, and users to collaborate with on creating unique and ownable content that we can leverage across marketing channels
- Conduct interviews with subject matter experts, as needed to add expert commentary to blog articles
- Support new design partner launches and leverage existing partnerships to create unique content to distribute across various marketing channels
- Support the development of additional types of SEO-driven content including but not limited to, landing pages, email copy, educational pages, & FAQs
- Support the development of integrated marketing ideas and campaigns for Paperless Post’s Party Shop
- Support PR and brand ambassador programs to generate on-brand UGC and conduct interviews, when necessary
Our take
Sending invitations to events can be tedious and time-consuming, and outsourcing design can be expensive too. Paperless Post solves this problem with its technology-led, design-first approach.
Paperless Post first launched in 2009, and since then it has become a clear market leader in a field cluttered with fairly simple design and printing tools. Part of its success stems from its early adoption of mobile phones as a platform - while initially optimized for desktop use the company worked hard to develop its platform for mobile users. This has allowed Paperless Post to consolidate its growth in spite of market changes over the years.
Paperless Post is well-positioned to see considerable growth. It will need to continue to develop its partnerships and technology in order to fend off new competitors, however. Its unique designs and partnerships with brands such as Caroline Herrera go some way to achieving this, and its understanding of communication trends: switching to text message notifications rather than email as younger people abandon email as a way to communicate - indicate that the company is still ahead of the curve.
Steph
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2018
$10m
SERIES E
Apr 2014
$25m
SERIES C
Total funding: $46.4m
Company HQ
Financial District, New York, NY
Leadership
James Hirschfeld
(Co-Founder & CEO)Co-founded Paperless Post in 2007 after graduating from Harvard. Forbes 30 Under 30 in 2014.
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