Creative Strategist, Cocunat
Digital native cosmetics brand
Be an early applicant
Digital native cosmetics brand
101-200 employees
Be an early applicant
101-200 employees
Company mission
To disrupt the cosmetics sector by giving the consumer the power to change the industry and make it healthier, more sustainable and safer.
Role
Who you are
- +2 years of experience in paid ads creative strategy, ideally in e-commerce or beauty/cosmetics
- Advanced knowledge of Meta Ads and TikTok Ads, with proven ability to identify what works and why
- Strong experience in storytelling, consumer psychology, and visual communication
- Analytical mindset: ability to transform performance data into actionable creative strategies
- Experience creating briefs and managing workflows with design and production teams
- Knowledge of A/B testing and optimization cycles in performance marketing
- Growth hacker mentality: obsession with iterating and scaling campaigns
- Excellent skills in presenting and defending ideas to stakeholders
- Familiarity with AI and innovative tools for ad creation and analysis is a plus
- Fluent in Spanish and English. Other languages (e.g., German, Italian, French) are a plus
- COCUNAT Fan :)
What the job involves
- COCUNAT is looking for a Creative Strategist to join our Marketing team and lead the creation and ideation of ads that inspire, connect and convert
- Design content strategies for ads on Meta, TikTok, Google & YouTube, aligned with brand conversion and positioning objectives
- Conceptualize new creative angles, hooks and disruptive approaches to continuously test
- Develop clear and actionable briefs for the creative team, ensuring execution of high-impact ideas
- Guarantee brand consistency in all creatives, adapting tone and aesthetics to each market and audience
- Integrate creative strategy along the customer journey (prospecting, retargeting, retention) to maximize impact
- Understand the target audience of each product and coordinate with the Influencer team to identify UGC creators who fit the brand and deliver quality content
- Write and optimize ad copies for Google Search campaigns, ensuring they cover strategic keywords and maximize coverage of queries related to our products
- Review ad performance with the Media Buyers team to extract insights and translate them into creative hypotheses
- Implement a systematic A/B testing approach across formats, copy, and visual styles
- Monitor and report results, making data-driven recommendations for scaling
- Identify emotional and psychological triggers that resonate with each audience segment
- Stay ahead of trends in TikTok, Meta Ads and emerging ad platforms
- Research competition and benchmark beyond the beauty industry (fashion, gaming, lifestyle, etc.) to bring fresh and disruptive ideas
- Test and evaluate new tools (AI, creative analytics, automation platforms like VidMob, CreativeX, Pencil, etc.) to boost efficiency and innovation
- Ability to create and streamline workflows to ensure maximum efficiency and quality when collaborating with different teams
- Coordinate with Design, Content and Influencer Marketing to ensure creative consistency and excellence
- Actively participate in brainstorming sessions, presenting data-informed ideas
- Manage relationships with external production and design agencies when needed
- Clearly present creative strategies and results to internal stakeholders
Our take
Cocunat is an online cosmetics store specialising in sustainable, natural products meticulously crafted through cutting-edge research and development. Pioneering the "TOXIC FREE" ethos, the company is committed to empowering consumers with knowledge about the ingredients they're applying to their skin, thereby championing safer beauty practices.
Offering a diverse range of products available for individual purchase and embracing the subscription box trend with a convenient monthly option, Cocunat caters to various preferences and lifestyles. Boasting accolades from numerous Beauty Awards and earning glowing reviews on platforms like Trustpilot, Cocunat has garnered widespread recognition and acclaim from both industry experts and satisfied customers alike.
With a steadfast commitment to sustainability, transparency, and efficacy, Cocunat continues to redefine the standards of beauty commerce, setting a precedent for conscientious consumption and fostering a community dedicated to holistic well-being.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2025
$1.1m
LATE VC
May 2022
$2.1m
CONVERTIBLE
Total funding: $9.7m
Company benefits
- You will have a flexible schedule and the possibility to work from home to find your personal work-life balance. We really reconcile!!
- Product Discounts
- Free coffee and chocolate!
- Fresh fruits every week!
- People. Work with talented, committed and supportive teammates
- International environment more than 10 nationalities
- Casual & Pet-friendly office environment. You can bring your pet to the office every day
- Budget for training, certifications and team building activities
- No politics or bureaucracy. Only a great environment for you to achieve your best work
- Office based in Barcelona city center, Sant Gervasi
Company HQ
Sant Gervasi - la Bonanova, Barcelona, Spain
Leadership
Sara Werner
(Co-Founder & CEO)Previously CEO at Nosotras.com, with experience in Marketing and Sales.
Ignasi Faus
(Co-Founder)Former R&D Manager at Schibsted Classified Media, and Chief Innovation Officer at Akamon Entertainment. Worked in User Experience at Microsoft.
Salary benchmarks
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