Senior Marketing Analytics & Operations Manager, Flexera
IT management solutions
Job no longer available
IT management solutions
1001+ employees
Job no longer available
1001+ employees
Company mission
To help IT executives turn insight into action.
Role
Who you are
- Experience working with marketing automation and CRM tools, ideally Salesforce and Eloqua. Experience building campaigns in a CRM. Familiarity with other martech tools
- Understanding the campaign management process including attribution and measurement
- Experience developing and optimizing complex campaigns and nurture flows including email, advertising, social, and website engagement
- Strong analytical skills and experience with data as the foundation of actionable insights and decision-making
- Ability to collaborate well with stakeholders and build strong relationships across teams
- Ability to thrive in a fast-paced environment focused on growth
- Exceptional written and verbal communication skills
- Relevant BA/BS degree with experience in a marketing ops role
What the job involves
- The Marketing Analytics & Operations Manager plays a critical role to Flexera’s go-to-market strategy. Our target personas are inundated with marketing messaging from hundreds of companies every day. To increase lead conversion and brand awareness, we must leverage data about what is working to increase marketing effectiveness (ROI).
- Your work will drive engagement with qualified prospects, ultimately helping the SDRs and field sales team to create pipeline. You’ll use technology and data to improve our marketing programs – ultimately allowing us to create a better experience for our potential customers
- The Marketing Analytics & Operations Manager should have a passion for data, metrics, and reporting. This is accomplished by focusing on the design and execution of our lead management processes and marketing activities
- The Marketing Analytics & Operations Manager will inform our marketing strategy by:
- Measuring and benchmarking marketing activity outcomes (ROI) and making recommendations on how to adjust marketing strategy
- Budget Planning and Management of Flexera's marketing organization aligned with ROI
- Oversee and develop our martech foundation of Salesforce, Eloqua, Pathfactory, Bizible, and Triblio
- Ensure our marketing technology stack supports overall marketing objectives; make recommendations to increase productivity or effectiveness
- Establish scalable processes and workflows to ensure best practices for campaign execution, lead management, and efficient follow up
- Explore data continually to find trends, identify potential issues, monitor MQL progress and identify areas for data quality improvement
- Align with stakeholders to clearly define campaign objectives, requirements, priorities, and timelines for seamless collaboration with the field
- Analyze and refine existing contact/account scoring model and lead processes to surface the most optimal contacts and accounts for sales outreach
- Maintain campaign performance dashboards and report to stakeholders on a regular cadence
- Analyze performance and provide thoughtful recommendations for optimizations
Our take
Flexera is an IT solutions company for businesses looking to maximize the potential of their technology investments. Spun out of legacy company InstallShield dating back to 1987 and its leading software product Flexnet Manager, Flexera offers a range of solutions including IT asset management, IT visibility, and cloud migration.
It’s the latter that in the present day seems to be the most popular product from not only Flexera, but competitors too. Flexera was cited in the summer 2022 by Information Services Group as a global leader in hyperconverge infrastructure solutions (HCI) systems, that uses cloud computing as a basis for its build.
The company has been a shapeshifting entity on the market for decades now, with a flexible range of services that in 2023 include the Flexera One FinOps, a solution for the strengthening of cloud central teams. Flexera also saw a buyout by private equity firm Thoma Bravo to the sum of $2.9 billion in 2020. The large company boasts 50,000 customers worldwide and offices in Asia Pacific and Northern Europe, having acquired a healthy rostrum of IT companies over the years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Feb 2013
$15.6m
SERIES D
Sep 2010
$25m
SERIES C
Total funding: $62.1m
Company benefits
- Health and mental wellness
- Competitive time off and new-parent support
- Retirement and employee investment program
- Student loan debt relief and tuition reimbursement
- Be part of the diversity council, have fun and give back
Company HQ
Addison Township, Itasca, IL
Leadership
Jim Ryan
(CEO)Currently Co-Founder of the Do Great Things Initiative and Operating Advisor at Thoma Bravo.
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