PR & Advocacy Manager, Yoto
UK&IE
£50-55k
1+ day a week in office
Interactive audio platform for kids
Posted today
Interactive audio platform for kids
101-200 employees
Posted today
£50-55k
1+ day a week in office
101-200 employees
Company mission
To help parents inspire the next generation of independent, creative minds.
Role
Who you are
- You’ll bring strong media relationships, a sharp understanding of the media landscape, and the ability to turn global brand moments into culturally resonant local stories
- 5 to 7 years’ experience in PR and communications (agency or in-house)
- Strong understanding of the UK&I media and influencer landscape
- Proven experience securing earned media coverage in the UK
- Experience localising campaigns or adapting global messaging for a local market
- Demonstrable experience building and managing long-term advocate or influencer relationships
- Excellent written and verbal communication skills
- Strong organisational and project management skills
- Data-driven, comfortable reporting on KPIs and relationship ROI
- Confident collaborator who can work cross-functionally and within a global team structure
- Strong judgement and ability to represent the brand externally
What the job involves
- We're looking for a PR & Advocacy Manager to lead Yoto’s earned media and advocacy activity across the UK & Ireland
- Working closely with the Global PR team, you will own the UK & Ireland PR activations, translating global strategy into locally relevant, high-impact execution that drives sustained earned visibility
- Lead and execute the UK&I PR and Advocacy plan, aligned with global growth strategy
- Localise global campaigns, launches, and messaging to ensure relevance and impact within the UK&I market
- Act as the key UK&I contact for PR within the business, collaborating closely with the Global PR team
- Identify local media opportunities, cultural moments, and storytelling angles to drive incremental earned coverage
- Manage any PR agencies we choose to work with and lead on briefs
- Build, nurture, and maintain strong relationships with UK and Irish media across parenting, lifestyle, music, tech, education, and business sectors
- Proactively pitch stories, product launches, and brand news to secure high-quality earned coverage
- Draft and distribute press releases, pitches, and media materials
- Manage reactive media enquiries and support corporate communications where required
- Identify, recruit, and nurture organic brand advocates and key opinion leaders within the UK&I
- Develop and manage a strategic organic gifting programme to support long-term advocacy
- Build and maintain a database of key advocates, tracking engagement, relationship health, and impact
- Partner with the Influencer Marketing and Community teams to ensure alignment between organic and paid advocacy efforts
- Focus on long-term relationship building that delivers sustained earned visibility
- Lead the planning and execution of UK&I PR and influencer events
- Represent the brand at industry and media events where appropriate
- Monitor and report on UK&I PR performance against agreed KPIs
- Track coverage quality, reach, advocacy growth, and engagement
- Provide insights and recommendations to optimise activity and improve results
Salary benchmarks
Our take
A key development in the last 5 years has been a move towards screen-based kids entertainment like apps and streaming services. However, more recently there have been concerns that excessive screen time for children can be damaging to health and development. So, many consumers are looking for alternative products which will expose children to modernity without the drawbacks of many modern devices. This is the demand which Yoto is setting out to capitalise on.
Yoto's product - a screen-free audio platform - enables children to access features such as audiobooks, podcasts, and soundscapes via physical cards inserted into the device. The Yoto Player has received considerable early praise from consumers and from investors also, who granted Yoto considerable funding.
Perhaps the most difficult challenge for a business operating in the highly competitive children's toys market is keeping its product current. However, Yoto's software is fully customisable, meaning that alongside its library of content, parents can add their own audio files to the device to suit the interests of their children. This imbibes Yoto with a customisability that gives it an edge, especially as children's tastes change with age.
Steph
Company Specialist at Welcome to the Jungle
Meet the team
11 people
Niamh Power, Tech Lead Manager
Our mission
Looking after Yoto's native iOS & Android apps, which allow parents to control and manage their players, their library and discovering new contentInsights
Company
Funding (last 2 of 3 rounds)
Jun 2024
$22m
GROWTH EQUITY VC
May 2021
$17m
SERIES A
Total funding: $42.4m
Company benefits
- Your birthday off
- Choice-based approach to where you work - we encourage everyone to come in to the office minimum once a month
- A Work from Anywhere policy giving you the opportunity to work from a different location for a temporary period
- Yoto player and starter pack of cards
- Company socials and celebrations, including our annual Yoto Fest
- 2x volunteer days a year
- 24/7 Employee Assistance Programme (EAP)
- Family-friendly leave
- 25 days holidays plus bank holidays
- Workplace pension
- Private Medical Insurance or Wellbeing Allowance
- Dental advice and guidance
- Income Protection
- Life Assurance
Company HQ
Somers Town, London, UK
Articles
Leadership
Ben Drury
(Co-Founder & CEO)He has extensive experience as a Non Executive Director for the likes of Marmalade and Intercede. Since 2016, he has also been a board member and investor for Pimoroni.
Filip Denker
(Co-Founder & CTO)People progressing
Beth is our wonderful Head of Product, she got promoted to the position after 2 years as a Senior Product Manager.
Niamh is our superstar Tech Lead Manager for the iOS team, she got promoted to the position after 18 months as a Senior iOS Engineer.
Diversity, Equity & Inclusion at Yoto
Clemence Strobl (Talent & People Manager)
- At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.
- We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.
- We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators, and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion.
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