SEO Growth Senior Manager / Lead, OKX

• 5+ years experience in SEO growth & strategy, preferably in the crypto, fintech, or highly competitive industries
• Self-motivated, proactive, persistent and able to work effectively autonomously and perform as a team
• Ability to handle pressure and thrive in a fast-paced and high-growth environment
• Deep knowledge and understanding of all aspects of SEO, including technical SEO, on-page optimization, link-building, structured data and content best practice
• Advanced experience with SEO tools (Google Search Console, GA4, Ahrefs, etc.)
• Excellent communication and interpersonal skills with the ability to build relationships with global teams
• Proficient in data analysis and performance metrics, and able to communicate results using data
• Bachelor's or Master's degree in a related field (e.g. statistics, business, marketing)

Desirable

• As part of the Growth Product Group, the content growth team focuses on driving user growth globally through various crypto content products by leveraging technology innovations and organic growth strategies
• We are seeking a highly motivated and experienced SEO Growth Manager to join our team. You'll be responsible for leading the development and execution of SEO strategies for OKX's global organic growth
• You'll be working closely with cross-functional teams, including products, engineering, local teams, to identify and prioritize growth opportunities, conduct experiments, and measure results
• Additionally, you'll play a crucial role in contributing to the overall expansion and development of our global markets, leveraging the local teams' insights and resources
• Develop overall strategy and execution of global SEO initiatives to drive organic traffic, user acquisition and engagement for OKX's global websites
• Ensure best practice for on-page SEO optimizations for including metadata, site structure, internal linking, keyword strategy and any other on-page elements
• Work closely with product teams, content teams to develop and execute SEO friendly features to capture non-brand keyword opportunities including transactional and informational intents
• Implement SEO recommendations and conduct PRD reviews with cross-functional product teams to unlock site-wise pages and content opportunities for organic traffic
• Scale local SEO growth by leading and collaborating with our local SEO/content teams to implement best practices for multi-regional and multi-language SEO, including hreflang, localization and geo-targeting
• Conduct research and leverage analytics, A/B testing, and reporting tools to measure performance and identify growth opporutnities。
• Audit and analyse SEO performance, identify issues & root-causes, and experiment with rigorous approaches and measurement methods (A/B tests, data analytics) to improve performance at scale
• Create data dashboards for weekly & monthly reports on rankings across top keywords, reviews, and sentiments across search engines (Google, Naver, Yandex), app stores (App Store, Google Play)
• Manage all conversion funnels and optimize conversion rates for clicks, downloads and signups