Marketing Manager, Aptem

• Excellent copywriting skills – email marketing, editorial articles and social posts
• Excellent knowledge and experience using Pardot and Salesforce to execute and report on campaigns
• Good knowledge of WordPress
• Good knowledge of LinkedIn for Business and LinkedIn organic
• Good knowledge of Go To Webinar / Teams Webinar or other webinar platforms
• Working knowledge of Office 365 applications (Outlook, SharePoint, Word, Excel, PowerPoint etc.)
• Good knowledge of Canva – or equivalent to produce graphics / gifs etc
• Knowledge of video editing
• Ability to work with the ambiguity of a new product
• Be the marketing expert in the room
• Ability to communicate effectively, both verbally and written
• Communicate effectively to all levels of seniority
• Cross-functionally collaborate across teams
• Ability to explain marketing activities and results to senior colleagues
• Ability to influence people at all levels
• Ensure projects are properly planned and executed within budget, within the time frame and to an excellent standard
• Ability to think of innovative ways to promote the brand, increase awareness and gain new leads
• There are a large amount of ongoing, time-critical activities, therefore, it is important to be incredibly organised with your workload
• Attention to detail

• You will be proactively contributing to and implementing the Aptem marketing strategy
• Strategically plan and deliver a marketing strategy using a proven approach
• Set up and distribute emails to target audiences
• Ensure all campaigns are tracked correctly through to salesforce at individual campaign level
• Create Dashboards within Salesforce to report on effectiveness of the marketing activity and proactively suggest improvements
• A/B test campaigns where appropriate
• Ensure data is kept up to date
• Setting up and management of webinars/ other face-to-face events, including product training and customer forums
• Liaising with any third parties
• Producing and distributing follow up communications for attendees/registrants/no contacts
• Contributing to promotion of events (with help of Marketing Director)
• Reporting on effectiveness of events – clicks from marketing campaigns, attendance, follow ups, leads, opportunities and conversions
• Liaising with Sales team on follow ups
• Uploading material to WordPress website:
• Uploading client logos, promotional videos, upload articles, news items, event participation and new content
• Buting to LinkedIn regularly with Aptem content and setting up sponsored campaigns:
• Producing regular content – editorial, videos, animated gifs, images etc. To promote Aptem both on Aptem owned page and sponsored
• Setting up campaign landing pages on website where appropriate
• Creating LinkedIn advertising campaigns
• Producing analytics and recommendations for improvements, to increase followers, engagement and impressions. Also determine effect on site visits as a result of social activity
• Originating new content in a variety of formats including long form editorial, blogs, infographics, animated gifs, surveys etc
• Repurposing content: Creating a plan to repurpose content and use in multiple ways to maximise opportunity to see
• Writing industry award entries
• Reporting To: Isla Lightfoot, Nigel Hough

• Stage 1: Application
• Stage 2: Ist Interview
• Stage 3: Portfolio Submission
• Stage 4: Response to a Marketing brief
• Stage 5: 2nd Interview
• Stage 6: Offer
• Stage 7: Hired
• This role's hiring manager: Isla Lightfoot

Aptem develops technology solutions for the vocational training, further education and employment services sectors. Its core software enables educators to deliver professional training and courses, as well as assist students with employment and apprenticeship skills.