Samba TV is improving the TV viewing experience by employing analytics to better personalise adverts and recommendations. With a scientific and algorithmic approach to how smart TVs work, the company enables TV businesses to better capture and serve consumers - an offering which has attracted the likes of Disney.
In recent years, Samba TV has focused on making artificial intelligence and machine learning central to its offerings, in part through the acquisition of Disruptel. This has enabled heightened content recognition and non-intrusive ad unit development, both of which enable it to deliver more value.
Moving forwards, Samba continues to partner and integrate with a wide range of companies to expand its product offering and market reach. Its 2022 expansion into Australia suggests that the company has its sights set on becoming a global force to be reckoned with.
Kirsty
Company Specialist at Welcome to the Jungle