Head of User Acquisition, Mistplay
$210-298.5k
Director level positions are eligible for an annual bonus & stock options
More information about location
Loyalty app for mobile gamers
Open for applications
Loyalty app for mobile gamers
201-500 employees
Open for applications
$210-298.5k
Director level positions are eligible for an annual bonus & stock options
More information about location
201-500 employees
Company mission
To be the best way to play mobile games for everyone, everywhere.
Role
Who you are
- 8+ years of experience in performance marketing, with extensive experience in mobile app user acquisition
- Proven track record of managing multi-million dollar monthly budgets to profitably scale a mobile app, meeting and exceeding goals, and optimizing performance through extensive A/B and MVT testing, incrementally testing, creative testing, and other experimentation and optimization
- Thought leadership on mobile marketing, UA, performance marketing best practices
- Ability to make informed data-driven decisions based on performance insights and any downstream or cross functional impact on the business overall
- A creative, collaborative, analytical, and growth marketing mindset that enables agile problem solving for challenges that arise within UA or cross-functionally
- Expertise in people management, mentorship, and training of junior and experienced marketers
- Senior relationships with most of the key ad networks, SDK networks, DSPs and other key media partners (eg: Google, Meta, TikTok, Applovin, etc)
- Excellent communicator and presenter, with strong ability to tell stories through data
- Enthusiastic and passionate about growth and impact, and UA/performance marketing
- Data driven with high analytical literacy and a deep understanding of how to ask the right questions and guide analytics teams to help deliver the answers
- Outgoing with strong relationship building and collaboration skills
- Excited to work with teams globally
What the job involves
- The Global Head of User Acquisition (Director, UA) is a crucial leadership role sitting at the center of our growth engine
- The User Acquisition Director will lead a growing team of user acquisition managers to maximize the business impact of a nine-figure annual UA budget by evolving best practices in strategy, performance optimization, analytics, and continuous experimentation across media sources to scale high-quality new users to the Mistplay app
- You will report directly to our VP of Marketing and collaborate closely with creative, finance, commercial, business operations, and product teams
- Evolve our UA strategies and day-to-day operations to achieve and exceed specific weekly/monthly/quarterly ROAS and user quality goals
- Own the structured & data-driven approach to experimentation and optimization across current and net new media sources
- Lead a team of User Acquisition managers to achieve forecasted performance and scale. Provide the leadership and governance to help the team drive tactical execution, and ensure the team receives the right mentorship, training and professional development growth
- Managing the functional P&L including media, tools, headcount, and creative budgets, including forecasting and resourcing plans
- Collaborate closely with our product and LiveOps teams to help facilitate cross-functional initiatives to maximize user LTV, app growth, and client ROI
- Partner closely with Sr. Director of Enterprise Analytics and data teams to prioritize and guide analytical support for performance measurement, forecasting and planning, and automation to maximize UA’s contribution to the business
- Provide critical analysis & insights into operational performance, and report on a regular cadence to the VP of Marketing and other executive stakeholders including our Board of Directors
- Maintain key senior relationships with media partners to get the most out of these relationships, including escalation, beta programs, and other methods of collaboration that helps drive campaign performance
- Provide thought leadership on the latest user acquisition trends, shifts in market dynamics, and emerging platforms
Our take
Customer retention in mobile gaming can lead to increased ad revenue and more immersive experiences. Mistplay is a loyalty program helping publishers achieve a higher hit rate on their games, whilst simultaneously rewarding gamers for their loyalty.
Its loyalty programme involves curated game recommendation libraries, as well as rewards for partaking in challenges and tournaments. Publishers gain increased ad revenue for partnering with Mistplay as well as the chance to capitalize on a 6 million+ userbase. Indeed, Mistplay has grown significantly since its launch in 2016, resulting in a buyout by GrowthCurve Capital in 2021.
Whilst it mainly focused on Android devices up until 2025, the release of Mistplay for iPhone marks a step up for the company. It's rewarded advertising and loyalty programmes can now reach an even larger consumer base, indicating a promising future for the pioneering ad and gaming platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
International District, Montreal, QC
Leadership
Henri-Charles Machalani
(Co-Founder & Board Member)Henri is also an Investor at Groq and a Board Member at Sami Agtech.
Eugene Joannides
(Co-Founder & Board Member)Eugene is also an Investor at Attain, DataGPT and GENAIZ, and a Limited Partner at GrowthCurve Capital. He previously studied Finance at Concordia University.
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