Paid Media Consultant, BBC Maestro (Maestro Media Ltd)
Fixed Term Contract
More information about location
2-5 days a week in office (Kings Cross, London)
On-demand inspirational learning
Job no longer available
On-demand inspirational learning
21-100 employees
Job no longer available
More information about location
2-5 days a week in office (Kings Cross, London)
21-100 employees
Company mission
To enable everyone's success story with world leading experts by your side
Role
Who you are
- 3 years + paid search and paid social experience
- Good analytical skills and strong proficiency with Excel
- Experience includes use of GA4, PerformanceMax, Funnel.io, Google Looker studio
- Good understanding of eCommerce principles – CRM, International markets, payments and personalisation
- Comfortable in developing, executing and running multiple campaigns simultaneously
- Experience in working with budgets of £100k+ per month
- Demonstrate initiative. You are a self-starter who is good at problem-solving and identifying areas of strategic interest
- Can persuade others of the value of marketing through effective written and verbal communication. You are an excellent storyteller with a variety of tools to present data to stakeholders
- Collaborate effectively with other disciplines, leaders, and teams; having empathy for and listening to the needs of others. You are comfortable making trade-offs for the benefit of the wider needs of the team and/or business
- Demonstrate both creative and critical thinking across a breadth of marketing challenges, leaning into data analytics and market insights to validate your approach
- Enjoy working in a start-up environment setup. You can handle the pace and ambiguity and are able to prioritise your workload accordingly while knowing when to ask for help
- Experimental and enjoy testing new marketing tools and techniques
- Adaptable in your approach. You validate your decisions and adjust with new insights
- Up to date with latest industry and marketing trends. You enjoy pushing the traditional boundaries of creative excellence to challenge the status quo
What the job involves
- Reporting to a Performance Marketing Lead you will activate the campaign strategy for BBC Maestro Paid Media activity
- You will work across our marketing and creative studio teams to develop creatively on point and commercially successful paid media campaigns, and will help optimise our strategies through testing, to help broaden our market reach and improve our understanding of our audiences
- We anticipate this role being required between September 2023 to late January 2024
- Support the Performance Marketing Lead in the creation of paid search and paid social campaigns
- Manage campaigns within the pre-agreed budget and ROI / CPA targets
- Analyse and use conversion tracking data to optimise and develop campaigns
- Provide ongoing optimisations of paid media activity, including budget optimisation, audience testing, asset optimisation, keyword research and copy optimisation among other elements
- Create compelling ads, considering tone and brand, in collaboration with our creative and marketing team
- Share performance insights to our product and technology teams, where appropriate, to help ensure our website and platform are optimised for conversation
- Share market trends and seasonality fluctuations and apply learnings to the campaign(s)
- Apply understanding of audience segmentation to campaign developments and optimisations
- Support A/B tests to better understand our audiences and what creative helps convert
- Ensure day-to-day operations are aligned with campaign strategies and commercial goals
Salary benchmarks
Our take
Mentorship is an invaluable way for creative people to learn and grow in their field. However, creative mentorship can be inaccessible to many. BBC Maestro solves this problem by giving users access to e-learning courses led by some of the world's most respected creators.
BBC Maestro has benefited considerably from the credibility and connections of the BBC brand. This has allowed it to attract top-tier talent, such as filmmaker Edgar Wright and chef Marco Pierre White. Users can buy individual courses or access unlimited courses via a yearly subscription.
Maestro's main challenge will be competing with the likes of MasterClass, founded in 2014, which offers a similar model with similar pricing. Maestro will need to continue to attract top-level talent in order to compete effectively with rival platforms.
Steph
Company Specialist at Welcome to the Jungle
Insights
58% female employees
Company
Funding (last 2 of 3 rounds)
Mar 2026
$2.1m
SERIES C
Mar 2023
$8.4m
SERIES A
Total funding: $13.3m
Company benefits
- 25 days holiday
- Private medical insurance
- Use of BBC Maestro platform
- Flexible and hybrid working
- Enhanced parental pay
- Salary sacrifice pension scheme
Company HQ
London, UK
Leadership
Lily Smith
(Managing Director)Lily has led the product and technology teams at BBC Maestro since joining in January 2023. She also co-hosts The Product Experience podcast, unearthing the best content from Mind The Product.
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