Senior Product Marketing Manager, MasterClass
$140-170k
+ Equity
Streaming platform for learning
Open for applications
Streaming platform for learning
501-1000 employees
Open for applications
$140-170k
+ Equity
501-1000 employees
Company mission
To help unleash the human potential, by inspiring individuals to learn amazing new skills.
Role
Who you are
- 8+ years in product marketing or adjacent functions
- Proven track record launching and scaling consumer-facing products, ideally in subscription or digital media
- Strong strategic thinking paired with high-velocity execution
- Deep fluency in paid marketing, collaboration, and performance storytelling
- Skilled at opportunity sizing, competitive analysis, and translating insight into influence
- Operates with extreme ownership and excels in ambiguous, fast-paced environments
- Known for influence without authority and building strong cross-functional relationships
What the job involves
- This is a unique opportunity to lead the go-to-market success of innovative new product bets at MasterClass while shaping the broader product narrative and positioning for MasterClass as a whole
- As our product surface expands, this role will bring audience clarity, messaging cohesion, and executional excellence to ensure our offerings resonate deeply and scale effectively
- You'll be at the center of product marketing strategy, working cross-functionally to influence roadmaps, drive growth, and amplify impact
- Own the go-to-market strategy and post-launch growth of MasterClass Certificates & MasterClass’s new advanced education product
- Define audience segments and use cases across MasterClass Certificates and adjacent offerings
- Drive portfolio-level positioning and messaging coherence across the product suite
- Partner with Paid Marketing to refine audience targeting, messaging, and creative strategy
- Synthesize customer feedback, performance data, and competitive intel to shape GTM playbooks and product decisions
- Influence roadmap direction and priorities through insight-backed recommendations
- Collaborate cross-functionally with Product, Growth, Brand, and Creative teams to launch and scale with impact
Our take
MasterClass is a streaming platform that offers its members the chance to learn skills and theory directly from the best in the business, all with celebrity status. For example, learning to cook with Gordon Ramsay, mastering tennis techniques with Serena Williams, and perfecting songwriting with Alicia Keys.
The streaming platform provides more than 100 classes across nine categories, including sport, wellness, music, food, and business. Each class is made up of around 20 short video lessons, accompanied by a workbook and a members’ community.
With a $2.5 billion valuation and no shortage of funding, MasterClass is seen as a leader in the edtech market and differentiates itself from fierce competitors Udacity and Udemy by blurring the line between education and entertainment.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
May 2021
$225m
SERIES F
May 2020
$100m
SERIES E
Total funding: $461.4m
Company benefits
- Health & Wellness: Premium medical, dental, and vision insurance plans for you and your family. OneMedical and Peloton subscriptions. Access to Modern Health and Included Health for additional well-being and expert medical care
- Paid Time Off: Take the time you need when you need it. Company-wide winter and summer recharge breaks and half-day Fridays
- Equity: In addition to a competitive base salary, our equity plans allow employees to share in the success of the company
- Unique Perks: Quarterly flex dollars for whatever you need, cell phone and internet stipends, lunch on Tuesdays for those in-office, and the occasional instructor drop in
- Family Planning: Competitive parental leave programs for both birthing and non-birthing parents. Leave administration with Cocoon. Fertility support through Carrot
- Learning & Development: We are a learning company after all! Full access to MasterClass courses and the opportunity to gift memberships to loved ones. Personal development dollars are provided every 6 months for things like career coaching or books
- Charitable Giveback: Company charity matching and paid days off to volunteer in your community
Company HQ
SoMa, San Francisco, CA
Leadership
David Rogier
(Founder & CEO)Having studied at Washington University, they worked in Strategy and Operations at Tesco for 3 years before taking an MBA at Stanford. They used this experience to found MasterClass.
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