Fractional Product Marketing Manager, CareMessage
$60 - $90 an hour
Patient engagement for underserved populations
Open for applications
Patient engagement for underserved populations
21-100 employees
Open for applications
$60 - $90 an hour
21-100 employees
Company mission
To leverage technology to help safety net organizations fulfil the essential needs of underserved populations.
Role
Who you are
- 6–10+ years of product marketing or go-to-market experience in SaaS, healthtech, or related fields
- Proven ability to create positioning, messaging, and collateral that translate technical features into customer impact
- Experience managing launches or release campaigns in close coordination with product and marketing teams
- Strong written, visual, and verbal storytelling skills, with ability to adapt messaging across audiences
- Exceptional organizational and communication skills to manage multiple projects and stakeholders
- Comfortable working independently in a fast-paced, cross-functional environment
- Mission alignment with improving healthcare access and outcomes for underserved populations
Desirable
- Experience marketing to healthcare providers or systems (FQHCs, clinics, health plans, or EHR ecosystems)
- Familiarity with health data, interoperability, or care coordination technologies
- Background in nonprofit or social-impact tech organizations is a plus
- Prior success in fractional, consulting, or startup roles where autonomy and structured delivery were key
What the job involves
- We are seeking part time Product Marketing support to help execute CareMessage’s product positioning, and launch execution
- This role sits at the intersection of Product, Brand, and Growth, working across teams to translate complex technical capabilities: interoperability, data intelligence, AI-assisted workflows, etc Into clear, compelling, and differentiated narratives for our key customer segments
- This role is high-ownership, research-driven, and execution-focused, responsible for creating the connective tissue between what we build and how the market understands it
- Segment Positioning: Develop differentiated messaging and collateral for each key segment (large and mid-size FQHCs, free and charitable clinics, and tribal health organizations), with nuance around EHR and integration differences
- Product Launch Packets: Create standardized internal and external launch materials, including one-pagers, release briefs, FAQs, email copy, and launch narratives
- Product Narrative Collateral: Translate product roadmaps and problem statements into market-ready materials that connect the problem, solution, and impact for each audience
- Cross-Team Coordination: Partner with Product, Brand, and Growth to align messaging, visuals, and timing for each release
- Customer Insights for Messaging: Conduct or review select customer interviews to refine tone, relevance, and positioning
Our take
CareMessage allows healthcare providers to keep in touch with patients after consultations or treatment, prompting engagement from inactive clients and improving health outcomes for those in need of follow up care. For the providers themselves, CareMessage also offers workflow automation and management tools to optimize business. The result is fewer no-shows, and less time wasted on administrative duties.
Whilst this kind of practice management product is nothing new in the private healthcare sector, CareMessage’s client focus is. Pointedly, the non-profit works with a network of over 300 global safety net organizations, through which it reaches over 7 million underserved patients.
Over recent years, the CareMessage engagement system has also been used to publicise other safety net services like food support over the pandemic period. This kind of growing, popular, and socially impactful influence is remarkable and helps offer an urgent solution in the increasingly stressed US healthcare market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jul 2020
$0.3m
GRANT
Jul 2017
$12m
SERIES B
Total funding: $19.4m
Company benefits
- Competitive salary
- Flexible work hours as a fully remote team
- Half-day Fridays
- Generous medical, dental, and vision insurance for employees and their families
- Health Savings Accounts and Flexible Spending Accounts
- 401k retirement plan
- Short & long-term disability insurance
- Paid parental leave for biological and adopted children
- 9 wellness days to be used for anything that comes up in life or self-care
- Paid time off & 1-month (20 working days') paid sabbatical after the 4-year anniversary
- 15 paid company holidays, plus a ~5-day mid-year break and a ~5-day end-of-year break
- Employee Assistance Program
- Budget for professional and personal development (webinars, online courses, books, and more)
Company HQ
Pacific Heights, San Francisco, CA
Leadership
Vineet Singal
(CEO & Co-Founder)An instructor at Stanford University Medical Center who subsequently moved onto the Stanford board of trustees, and then the Stanford medicine community council.
Cecilia Corral
(Chief Strategy Officer & Co-Founder)Worked on engineering diversity programs at Stanford School of Engineering, and then moved on to assist with the grand challenge scholars program at the University of Texas.
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