Email Marketing Manager, Sensor Tower
Lifecycle
$100-120k
Analytics for the mobile app ecosystem
Be an early applicant
Analytics for the mobile app ecosystem
201-500 employees
Be an early applicant
$100-120k
201-500 employees
Company mission
To be the trusted source of mobile insights.
Role
Who you are
- Our ideal candidate has technical expertise with Marketo and demonstrated experience/success within the email channel
- 4+ years of experience in email marketing, lifecycle marketing, or marketing operations
- 3+ years of Marketo experience (with experience building drip and nurture email programs)
- Demonstrated ability designing, building, and launching successful email engagement programs, preference towards lifecycle/nurture programs
- Deep technical knowledge of email best practices and a/b testing methodologies within Marketo
- Comfortable and motivated working in a fast-paced, collaborative environment, with the ability to build relationships with cross-functional stakeholders
- Problem-solver with strong analytical skills, strategic thinking, operational acumen
What the job involves
- Sensor Tower is seeking a Lifecycle Marketing Manager who can drive strategy and execution for end-to-end lifecycle marketing initiatives that drive meaningful revenue impact. This role is responsible for implementing and executing global campaigns across various regions and audiences to support our growth, loyalty, and retention efforts.
- Strategize and build customer journey stages and create initiatives for each stage, including acquisition, conversion, retention, and winback
- Build and execute campaigns and automated flows using Marketo to create engaging, personalized consumer journeys that support KPIs across the prospect and customer lifecycle
- Manage email marketing calendar and cadence, collaborating with internal stakeholders to apply best practices and define success metrics
- In partnership with sales and marketing operations, create segmentation models, identify, and analyze key trends and behaviors
- Establish best practices for email programs and drive consistency across all external communications
- Identify key metrics for lifecycle programs and continuously iterate on ways to improve them
- Build cross-functional relationships internally, working closely with our Marketing, Marketing Ops, Sales, Product, and Customer Success teams
- Design and implement A/B tests across to improve outcomes
Our take
Mobile apps have transformed most aspects of modern life, from shopping to banking to communication, and companies that wish to reach the modern consumer need to master this corner of the digital world. Sensor Tower supplies intelligence and analytics software for companies to gain insight into the mobile app ecosystem and make the most of their app offerings and digital adverts.
Sensor Tower leads the market in providing mobile app and digital advertisement market intelligence. It provides data on user engagement, ad impact, and trends in the space, so its clients can optimize their spending and discover opportunities for growth. Together, its products focus on every aspect of the app economy, from store behaviour to consumer trends, meaning it can act as an all-in-one centre of intelligence for its clients.
Sensor Tower operates in twenty-five countries and has experienced impressive growth in the last few years. The company acquired Pathmatics, a leading digital ad intelligence firm, in 2021 which has allowed it to expand its product offerings into the future.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
May 2020
$45m
GROWTH EQUITY VC
Aug 2013
$1m
SEED
Total funding: $46m
Company benefits
- A “hybrid” environment offering a choice between working in-office, remote, or a mix
- Company-paid Health Insurance to support individual and family health
- Wellness programs for physical fitness, mental health, and fertility planning
- Retirement savings accounts to support investment in your future
- Flexible Paid Time Off so employees can shape their time away from the office
- Stipends for office and/or gym setup and home internet
Company values
- Customer-centric products & services: Re-imagining the world of privacy-first mobile app ecosystem analytics.
- Passion for fantastic technology: We not only take pride in building products that answer the industry’s most important questions, but we also deeply care about the technologies to make the magic happen.
- A flexible work environment: Empowering teams to independently own the outcomes they're passionate about.
- Global impact with a diverse team: Connecting diverse users across the globe.
Company HQ
The Castro, San Francisco, CA
Articles
Leadership
Alexey Malafeev
(Co-Founder)Also co-founded Level86.
Oliver Yeh
(Co-Founder)Former Senior Platform Engineer at Appboy.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 11 more jobs at Sensor Tower