Ads Solutions Manager, Instacart
Caper
$123-165k
Salary dependent on location + New hire equity grant
Online grocery marketplace & grocery tech platform
Job no longer available
Online grocery marketplace & grocery tech platform
1001+ employees
Job no longer available
$123-165k
Salary dependent on location + New hire equity grant
1001+ employees
Company mission
To create a world where everyone has access to the food they love and have more time to enjoy it together.
Role
Who you are
- 5+ years’ proven experience
- Background in retail media, e-commerce, or shopper marketing within a retailer, agency, consumer packaged goods (CPG), or ad tech company
- Digitally savvy with a strong understanding of the evolving digital ad landscape
- Strong understanding of advertising channels and measurement
- Excellent communication skills, capable of effectively presenting and consulting on complex solutions
Desirable
- Strong interpersonal skills with the ability to network and connect various stakeholders, from sales teams to senior executives in retail
- Expertise in delivering educational and persuasive presentations, influencing both internal teams and external partners
- Creative problem-solving skills, with the ability to navigate through complex scenarios and provide practical, innovative solutions
- Experience with a shopper marketing agency or similar role with a focus on digital out-of-home (DOOH) advertising solutions
What the job involves
- The ASM for Caper Ads, is responsible for the adoption and integration of advertising on AI-powered smart carts in retail stores
- You'll act as a consultant and specialist, educating sales teams and retail partners on our solutions and enhancing our go-to-market strategies
- Facilitate and prioritize ad partnership opportunities with retail teams to promote and integrate the Caper Ads offering
- Serve as a connector and consultant, linking retailers with innovative advertising solutions that enhance in-store ad monetization
- Collaborate closely with Connected Stores Market Strategy & Planning and Caper (hardware) Sales teams to refine and execute strategic go-to-market strategy & processes
- Deliver expert knowledge and presentations on in-store ad offerings to stakeholders
- There are no direct reports planned for this role
- We're pushing the boundaries at Instacart by introducing advertising solutions that connect brands directly to the in-store shopping experience
- Ads on Caper Cart, is all about creating a fresh, tech-driven way for brands to shine in retail spaces
- We're looking for an Ads Solutions Manager to join our team
- As we expand our Caper Ads solutions, we’re looking for an Ads Solutions Manager who excels in bridging the gap between retailers and brands, ensuring seamless integration and effective communication of our in-store ad offerings
- Develop and drive the roadmap features and positioning for retailers and brand partners, establishing yourself as a subject matter expert on Caper
- Educate and empower sales teams and retail partners on the integration and benefits of in-store advertising solutions
- Partner closely with cross-functional teams across product, marketing, and sales to ensure strategic alignment and maximize the impact of Caper Ads in the retail environment
Our take
Instacart is an online grocery marketplace that operates a pick-up and delivery system in the US and Canada. Unlike standard grocery shopping, Instacart sends a “personal shopper” to your local store to buy your products, who then delivers them straight to your door on the same day via their own car. The company also supplies the Instacart Platform, with services for stores encompassing eCommerce, fulfilment, in-store, ads, and insights.
The increased modernization of society has meant more than ever that consumers are looking to buy their groceries online, making space for apps like Instacart to become daily life staples for years to come. Although the company must compete with other grocery store delivery services, such as Walmart’s own, it has expanded to cover large percentages of US and Canadian households, and is now aligned with over 900 retail banners across more than 75,000 locations.
Instacart's software offerings signify the company's focus on tech, designed to move it away from its dependence on the gig economy. To this end, the company has acquired FoodStorm, an order management system that powers end-to-end order-ahead and catering, integrating its technology into its enterprise suite. Despite an IPO in September 2023, market downturns have necessitated a 7% workforce cut in 2024, focused on middle management and creating a flatter organisational structure. With a new streamlined workforce, here's to hoping Instacart can maintain its momentum.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 14 rounds)
Nov 2021
$232m
LATE VC
Mar 2021
$265m
LATE VC
Total funding: $2.9bn
Company benefits
- Wellness Tailored to You: Medical, dental, vision, retirement, life & disability coverage right alongside physical & mental wellness programs, memberships and stipends to keep you and your family feeling your best.
- Family Building Benefits: No matter where you are in your family journey, we support you. Our plans cover modern family planning for all. We offer leave for all parents, flexible working schedules and an active Parents@ community.
- Work From Home Stipend: We help outfit your WFH setup and offer reimbursements so you can be your most productive while at home.
- Flexible Time Off: We all recharge differently. Take the time you need with our flexible time off policy and company-wide Self-Checkouts where we encourage everyone to sign off.
- Learning & Development: Whether you're just starting your career or leading teams, we provide customized L&D programs to help you grow and an annual allowance to pursue your development.
- Future Planning: We have you covered as you plan for your future. 401(k) matching in the US and RRSP in Canada, student loan assistance through Peanut Butter, free Rocket Lawyer membership, SoFi & First Republic financial planning and more.
- Four Year Fill-Up: We encourage our tenured employees to take longer breaks and truly unplug by doing something they love – typically four consecutive weeks around the four year mark.
- Community Connection: Support the communities you care about with volunteer weeks and get involved with our social impact program, Instacart Serves.
- Instacart Express Membership: We help keep your fridge stocked. Unlock grocery discounts with our Instacart Beta app while testing our latest features.
Company values
- Go far together
- Roll up your sleeves
- Grow the pie
- Put it all on the table
- Serve generously
Company HQ
The East Cut, San Francisco, CA
Articles
Leadership
Apoorva Mehta
(Co-Founder & Chairman)Studied Electrical Engineering at University of Waterloo. Worked in Fulfillment Optimisation SDE at Amazon.com before going on to co-found Instacart.
Brandon Leonardo
(Co-Founder)Interned at Cisco Systems as an IT Engineer. Later became a Senior Web Developer at Webs and then a Venture Hacker at Angel List.
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