Senior Growth Marketing Manager, Grindr
Woodwork
$180-220k
+ Equity and bonus
Social networking app for gay, bi, trans, and queer people
Be an early applicant
Social networking app for gay, bi, trans, and queer people
201-500 employees
Be an early applicant
$180-220k
+ Equity and bonus
201-500 employees
Company mission
To make the world where the lives of our global community are free, equal, and just.
Role
Who you are
- Have 8+ years of growth or performance marketing experience, with meaningful time spent at a healthtech, telehealth, or other regulated DTC company (think Hims & Hers, Ro, Noom, Thirty Madison, or similar)
- Have operated in a HIPAA-adjacent or privacy-constrained marketing environment — you understand how it shapes what you can track, what you can say, and how you think about attribution
- Have owned a paid media program end-to-end, including managing agency relationships and holding partners accountable to performance
- Are comfortable building strategy from scratch — this isn't a role where the playbook exists. You'll need to create it
- Understand full-funnel thinking: you connect acquisition to activation to retention and aren't satisfied optimizing just one part
- Have a scrappy, ownership-oriented mindset — you can work lean, move fast, and thrive in ambiguity
- Are data-driven but not data-paralyzed — you can make smart decisions with imperfect information and limited attribution
- Are a strong cross-functional collaborator, equally comfortable working with product, clinical ops, legal, and creative teams
- Exposure to lifecycle marketing (email, SMS, in-app) and how to sequence messaging across a patient or subscriber journey a plus
What the job involves
- You'll own the end-to-end growth marketing strategy for Woodwork — building the structure, rigor, and execution muscle for a new business unit. You'll work at the intersection of paid media, lifecycle marketing, and in-funnel optimization, with a sharp focus on converting users across a complex, regulated marketing landscape
- Shape and execute our growth marketing strategy, establishing frameworks for acquisition, conversion, and retention that reflect the realities of a HIPAA-regulated, privacy-constrained environment
- Own our paid media program — manage agency relationships for Meta and Google campaigns, set strategy and KPIs, and ensure performance is continuously optimized. You own the output, even when execution is outsourced
- Connect the funnel — you'll build the connective tissue between in-app campaigns, email, SMS, and paid channels to create a coherent, measurable customer journey
- Partner closely with product and clinical ops teams on in-funnel testing, working to reduce friction at every stage of the onboarding flow
- Navigate regulated marketing constraints — understand what we can and can't say across email, SMS, and paid platforms in a healthcare context, and find creative ways to perform within those guardrails
- Build toward audience understanding — work with our data and product teams to develop privacy-safe approaches to understanding who our buyers are, improving attribution, and informing messaging strategy
- Own promotions and incentives strategy — determine the optimal offers, discounts, and incentive structures that drive first-time conversion and long-term retention without eroding unit economics
- Partner closely with product management to drive an integrated growth strategy. You'll have a seat at the table on funnel and product decisions — because you know that changes in conversion flows and retention have a direct impact on CAC and LTV, and that some of the highest-leverage growth work happens inside the product itself
- Track, measure, and report on key growth metrics, with revenue growth at reasonable unit economics as your north star. CAC, LTV, conversion rates, and funnel velocity are your day-to-day instruments — but the primary question you're always answering is: are we growing efficiently?
Our take
Grindr stands out as one of the foremost dating platforms, recognized for its role in fostering connections within the LGBT+ community. Initially conceived as a dating app tailored to gay men - an innovative concept at its inception - the company has evolved to embrace a broader spectrum of identities, proudly positioning itself as "the world's largest social networking app for gay, bi, trans, and queer people".
Offering a complimentary version alongside premium subscription tiers like "Grindr Xtra" and "Grindr Unlimited", Grindr follows the familiar model of many social and dating applications, Despite facing competition from platforms such as Jack'd and Scruff, Grindr maintains its prominence within the market.
In the dynamic landscape of digital connections, Grindr's evolution from a niche dating service to a comprehensive LGBT+ networking hub underscores its enduring relevance. As it navigates the challenges of fierce competition, Grinder remains a pivotal space for individuals to forge meaningful connections and cultivate community within the LGBT+ space.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Jan 2016
$93m
LATE VC
Total funding: $93m
Company benefits
- 100% employer-paid medical, dental, and vision premiums for employees
- 401k Matching (up to 6%)
- Flexible PTO, sick-time, holidays, and two company wide shut-down weeks + an annual travel and leisure stipend
- Equity for all employees
- Monthly lifestyle stipend for food and wellness as well as fully catered onsite breakfast, lunch, and snacks
- Community projects and charitable giving stipend to support LGBTQ+ non-profit organizations alongside Grindr for Equality
- Gender Affirmation Fund for transgender and gender non-conforming employees
- Queer-inclusive health benefits including LGBTQ consultative healthcare and expanded HRT shipped directly to employees in eligible states
- Monthly commuter stipend to get you to and from the office on in-person collaboration days
Company HQ
Central LA, Los Angeles, CA
Leadership
George Arison
(CEO)Former Product Manager at Google. They are a founding member of Shift. They took over the role of CEO at Grindr from Jeff Bonforte in October 2022.
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