Director of Demand Generation, Cedar
$136-160k
+ Equity
Financial engagement & billing for healthcare providers
Open for applications
Financial engagement & billing for healthcare providers
501-1000 employees
Open for applications
$136-160k
+ Equity
501-1000 employees
Company mission
To make healthcare more affordable and accessible through its consumer-friendly platform.
Role
Who you are
- 8+ years of demand generation experience in a complex, enterprise SaaS or technology company. Experience marketing to large healthcare providers is a plus, but not required
- Proven track record of developing and executing successful B2B demand generation strategies
- Strong expertise with multi-channel marketing campaigns and marketing analytics tools. Expert-level proficiency in marketing automation platforms (Hubspot) and CRM (SFDC)
- Strong strategic/core technical skills with the ability to build marketing technology stacks
- Highly developed communications skills (written/verbal) and interpersonal savvy
- Results/action-orientation with excellent project management skills
- Organizational and political agility; ability to navigate successfully within ambiguity
- Experience managing technical vendors and agencies
What the job involves
- The Director of Demand Generation at Cedar is a revenue catalyst who architects and drives the strategies that fuel our growth
- This visionary leader orchestrates Cedar's comprehensive growth engine, designing high-impact programs that capture the attention of decision-makers within our target segments
- You'll leverage cutting-edge marketing approaches to transform interested prospects into revenue opportunities, building predictable pipeline at scale through innovative digital campaigns and compelling content
- The ideal candidate combines creative marketing brilliance with analytical precision to accelerate pipeline growth, optimize performance metrics, and deliver measurable business impact aligned with Cedar's ambitious 2025 vision
- Develop and implement a robust account and persona segmentation framework that powers Cedar's demand generation efforts
- Create and develop integrated programs and campaigns aligned with new market launches, as well as existing upsell/cross-sell opportunities
- Design and execute personalized nurture campaigns to convert leads into qualified opportunities
- Collaborate with sales and marketing leadership to establish priorities, goals and targets, and develop strategic and tactical plans to deliver on those targets
- Partner with creative/brand team to develop ad assets, landing pages, etc. for marketing and sales
- Create a unified pipeline team (campaigns, digital, experience) in concert with our sales function with a commitment to reject mediocrity
- Design and implement a system of target setting and measurement to achieve pipeline goals, aligning to our Commercial goals. Track and optimize key performance indicators including MQLs, CAC, CARR, pipeline influence, CPM, and CPL
- Create effective lead magnets, webinars, and content syndication programs to drive qualified leads
- Help lead, recruit, motivate, and mentor a team of high-performing, data-driven marketers
Our take
Over $1 billion is said to be lost annually by physicians as a result of inefficient and disjointed healthcare billing practices. The subsequently low patient satisfaction rates lead to poorer care, and real losses for providers who see patients switching away from their plans.
Cedar looks to remedy these issues with a selection of consumer-facing services which streamline billing, insurance and healthcare processes. Healthcare billing concerns a huge percentage of US adults, so optimizing patient satisfaction is of increasing concern - a great opportunity for the company.
After acquiring competing patient finance streamlining service OODA Health in 2021, Cedar netted substantial funds and launched its Payer Intelligence Layer. This allows it to integrate data from insurers and providers to create a single source of information. The company was also endorsed by the Montana Hospital Association's shared services division, to be listed as its only preferred patient financial engagement technology.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Dec 2022
$68.4m
SERIES D
Mar 2021
$200m
SERIES D
Total funding: $394.4m
Company benefits
- Flexibility to work from home or in the office, depending on what works best for you
- Health insurance
- Offices in Manhattan, San Francisco and Salt Lake City
- Free lunch, healthy snacks, cold brew and kombucha on tap (Yup!)
- Guided-meditation and game nights (Weekly!)
- Unlimited PTO for vacation, sick and mental health days–we encourage everyone to take at least 20 days of vacation per year
- 16 weeks paid parental leave with health benefits for all parents, plus flexible re-entry schedules for returning to work
- Diversity initiatives that encourage Cedarians to bring their whole selves to work, including three employee resource groups: be@cedar (for BIPOC-identifying Cedarians and their allies), Pridecones (for LGBTQIA+ Cedarians and their allies) and Cedar Women+ (for female-identifying Cedarians)
- Equity (for qualifying roles) and health benefits that start on your first day
- 401k plan with 3% employer non-election contribution
- Access to hands-on mentorship, employee and management coaching, and a stipend for learning and development resources to help you grow both professionally and personally
Company HQ
West Village, New York, NY
Leadership
Arel Lidow
(Co-Founder)Previously VP of product at AppNexus where they supervised the development and launch of the company’s flagship products. Began their career as a technology associate at Bridgewater Associates, working on trading systems for the world’s largest hedge fund.
Dr. Florian Otto
(Co-Founder & CEO)Previously an executive at Zocdoc where they drove the commercial adoption of the platform. Also founded a daily deal company in Brazil (ClubeUrbano) that was eventually acquired by Groupon. Began their business career as a strategy consultant at McKinsey & Company.
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