Senior Director of Product Marketing, Salesforce
GTM and Adoption
$181.7-332.6k
Salary is dependent on location
World's leading CRM provider
Open for applications
World's leading CRM provider
1001+ employees
Open for applications
$181.7-332.6k
Salary is dependent on location
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- 12+ years of product marketing experience in enterprise software, with deep domain fluency in integration, API management, or agentic AI you can go toe-to-toe with product, engineering, and customers on the technology
- Proven GTM leadership: you've owned end-to-end launches, built positioning & sales plays from scratch, and can point to pipeline and revenue outcomes you influenced
- Adoption and lifecycle marketing experience: you've moved customers from signed to activated to expanded and built the programs to prove it
- Exceptional people leadership: you've grown high-performing PMM teams, set priorities under ambiguity, and can architect a motion from zero
- Executive presence and cross-functional range: equally comfortable presenting to the C-suite, influencing Product, Sales and CS and representing marketing in high-stakes conversations
- Sharp communicator who can distill complex technical capabilities into compelling customer-facing narratives, backed by data fluency and a KPI-driven approach to program decisions
What the job involves
- MuleSoft is looking for a Senior Director of Product Marketing, GTM & Adoption to own the full customer journey from pre-sale positioning and launch through post-sale adoption and expansion across our full portfolio: integration, API management, and Agent Fabric
- This role spans both sides of the revenue motion: you'll drive go-to-market strategy for new products and capabilities while building the lifecycle programs that accelerate time-to-value, deepen product adoption, and turn customers into long-term advocates and expansion revenue
- You'll report directly to the CMO and lead a team of 2–4 product marketers
- Own GTM strategy for key product launches and capability releases including messaging, sales plays, launch planning, and sales enablement across MuleSoft's full portfolio including Agent Fabric
- Own lifecycle and adoption marketing strategy post-sale, partnering closely with Product, Customer Success, and Sales to drive usage and reduce churn risk
- Build and scale post-sale content, enablement, and campaign programs: onboarding journeys, in-product messaging, adoption playbooks, and expansion campaigns
- Define and track GTM and adoption KPIs (pipeline influence, activation, feature usage, time-to-value, expansion rate) and translate insights into marketing programs that move the needle
- Partner with Customer Marketing and Customer Success to identify adoption blockers and build targeted interventions webinars, certifications, communities, and success stories
- Lead segmentation strategy for existing customers, ensuring messaging evolves appropriately as customers mature from new users to power users to advocates
- Manage and develop a team of 2–4 product marketers, setting priorities and growing their careers
- Collaborate with the broader PMM & PM org to ensure tight consistency between pre-sale positioning and post-sale lifecycle messaging
- Represent the voice of the adopted customer in product and GTM planning
- Excellent written and verbal communication skills; able to translate technical capabilities into customer-facing value
- Build and run global enablement programs for the entire sales organization, ensuring every seller can confidently articulate the value of MuleSoft and Agent Fabric
- Partner with competitive PMM to deliver enablement content, onboarding programs, field updates, competitive battlecards, and sales plays tailored by segment, industry, and buyer persona
- Partner closely with Sales leadership, Solution Engineering, Technical Architects, Security Architects, and Global Enablement Ops to establish a clear operating cadence with quarterly reviews and measurable KPIs
- Create a repeatable enablement engine that scales globally and adapts to evolving competitive dynamics
- Partner with Product, Marketing, and Sales executives on key sales plays & messaging, QBRs, and strategic leadership communications
- Serve as a trusted voice for the MuleSoft GTM in senior-level forums and customer executive briefings
- Collaborate cross-functionally with PMM peers, Product Management org, Sales Strategy, Sales Programs, and Enablement Ops to ensure consistent and aligned global execution
- Lead, coach, and develop a high-performing GTM PMM team
- Hire, onboard, and foster top talent; build clear career paths, development plans, and succession frameworks
- Foster a culture of clarity, speed, accountability, and inclusion—setting operating rhythms, goals, and regular review cadences
- Scale team impacts through clear ownership, streamlined processes, and strong cross-functional partnerships
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company HQ
SoMa, San Francisco, CA
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
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