Growth Marketing Lead, Alchemy

• 8+ years in growth or performance marketing at a B2B company with a developer-focused audience and both self-serve and enterprise motions
• Track record of owning full-funnel measurement: connecting top-of-funnel spend to signups to pipeline, and using that to make investment calls, not just channel-level reporting
• Proven ability to rank and reallocate spend + efforts across channels based on ROI, and to kill or scale channels based on evidence
• Experience evaluating and managing agency relationships and a marketing tool stack, with the judgment to know what to keep versus replace
• Comfortable identifying, testing, and standing up entirely new channels rather than only running the established playbook
• Strong cross-functional operator: able to work with Product on in-product growth signals, with Sales/SDR on lead quality and funnel handoff, and with Product Marketing and Ecosystem Marketing on execution you delegate out
• Efficiency-obsessed: instinctively pressure-tests where a dollar or a headcount is going before committing to it
• Familiarity with AI-powered or AI-assisted growth initiatives
• Ability to be in office in SF or NYC 3x a week

Desirable

• Own full-funnel visibility for Alchemy's growth motion, from self-serve signup through the enterprise sales flow, including the quality of leads reaching the sales team, so the company can see how every channel performs end to end
• Set the channel investment strategy each half: given current resourcing and goals, decide where marketing dollars and efforts go, and defend that call with data
• Own and continuously re-rank channel ROI, paid search, paid social, SEO, AEO, lifecycle/email, website, ecosystem/partner-driven channels, and any new channel you stand up, identifying the highest-ROI area each cycle and reallocating toward it
• Evaluate and evolve the existing tool stack and agencies: keep, renegotiate, or replace based on what's actually driving signups and pipeline
• Identify, pitch, and test new channels and signals, including product-led growth signals you pick up working with Product, as Alchemy's audience and the industry evolve, then scope and delegate what you find to the right owner: a product marketer, an ecosystem marketing manager, an agency, or your own hire
• Build and lead a team over time: propose and open headcount as the highest-ROI areas demand dedicated ownership, and directly manage the specialists and agencies you bring on
• Represent growth and channel performance in the twice-yearly marketing planning cycle and retro, as a primary voice in where the company focuses its tactics next half, backed by your own data