Lifecycle Marketing Manager, Tailscale
$114-142k
+Equity
More information about location
A zero config VPN for building secure networks
Open for applications
A zero config VPN for building secure networks
101-200 employees
Open for applications
$114-142k
+Equity
More information about location
101-200 employees
Company mission
To remove overhead and complexity from the “long tail” of software and operational problems that people face every day.
Role
Who you are
- Tailscale is seeking an experienced and data-driven Lifecycle Marketing Manager with a passion for funnel analytics, compelling content, and both developer and decision-maker marketing
- 5+ years of experience in a B2B lifecycle marketing role at a technology startup and a track record of driving conversion rate improvements
- Expert in marketing automation technology, preferably HubSpot
- Deep understanding of software development, including the ability to effectively communicate with developers, engineering leaders, product leaders and founders
- Strong analytical skills with the ability to work with data and make informed decisions
- Experience and passion for working cross-functionally within a go-to-market organization
- Excellent writing skills with the ability to create lifecycle content for review by SMEs
- Self-starter who can drive recommendations and decisions with minimal oversight
- Results-oriented with a collaborative and proactive mindset; customer-first mentality
Desirable
- Experience marketing to developers or working at B2B SaaS or cloud companies
- An affinity for learning complex, highly technical products and strong technical aptitude generally
- Experience working closely with Sales and Product leaders
What the job involves
- In this role, you will build a Lifecycle Marketing program that serves both the sales and self-service acquisition funnels, to ensure that prospects and customers are receiving the resources they need to be successful with Tailscale
- You will be designing, implementing, and optimizing programs across all segments and stages of the funnel, leveraging marketing automation techniques, user data, and creative content
- Leverage marketing automation to develop and launch nurture programs that drive improvements across key conversion metrics in the sales and self-service funnel
- Define and execute email marketing automation campaigns to support each stage of the user journey including email drips, trigger-based comms, nurture sequences, and ad-hoc announcements
- Warm up prospects from various conversion points (content, events, trial signups, demos) to drive product adoption and sales conversations
- Partner with Marketing Operations to ensure a healthy marketing database and ensure the lifecycle program has the data it requires to be successful
- In partnership with SMEs, write content to support lifecycle strategies, including email content, checklists, and in-app placements
- Collaborate with colleagues across Product, Product Marketing, Content, Developer Relations, and Sales to deliver effective resources to prospects and customers based on their stage of journey and segmentation
- Adhere to email best practices, including compliance, design (browser rendering), and cadence
- Identify areas of opportunity within the customer journey and create an experimentation plan to improve key conversion metrics
- Work closely with the data to analyze, report and optimize lifecycle performance, making data-driven decisions to enhance the program
Our take
The internet is a global phenomenon, but often online activity is unprotected which leaves users vulnerable to hackers on public networks. Additionally certain sites are inaccessible or censored depending on the users location. Use of a VPN enables a secure connection through an encrypted virtual tunnel which also disguises IP addresses. Traditional VPN's tunnel all network traffic through a central gateway server which can affect reliability, and VPN's almost always slow connection speed.
Tailscale is a VPN service built on top of a secure network fabric, which is unlike a traditional VPN provider as it ensures encrypted point-to-point connections by using the open source WireGuard protocol. Tailscale is configured, on average, in a matter of minutes, while other solutions take weeks to fully implement and then require several hours a week of maintenance.
The product has been well received with reviewers agreeing that it is easy to set up and a great tool for developers. The company plan to develop its product further by tackling the complexity of software and confront operational problems that people face daily. The company continues its expansion by empowering small teams to build systems that scale, without scaling overhead.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
May 2022
$100m
SERIES B
Nov 2020
$12m
SERIES A
Total funding: $115m
Company benefits
- Flexible (and reasonable) working hours—work/life balance is exceptionally important to us
- Competitive compensation, stock options and 401(k) (for United States-based employees)
- Comprehensive medical/dental/vision benefits, and more
- 4 weeks of paid vacation (standard across the company) + 12 company holidays per year
- An allowance for equipment to help you personalize your workspace
Company values
- Real people solving concrete problems
- Small is beautiful
- It has to "just work"
Company HQ
King West Village, Toronto, ON
Articles
Leadership
Avery Pennarun
(Co-Founder & CEO)A range of experience in software engineering including Senior Staff Software Engineer at Google Fiber. They co-founded EQL Data in 2009.
David Crawshaw
(Co-Founder & CTO)Previous experience includes working as a Staff Software Engineer at Google before co-founding Tailscale.
David Carney
(Co-Founder)Co-founded Format in 2012, working as a Full Stack Developer, COO and CFO. Also co-founded Form & Method and The Navarra Group.
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