Senior Director of Retention Marketing, Dow Jones
$100-250k
3 days a week in office (Manhattan, NY)
Business news and financial information publishing
Job no longer available
Business news and financial information publishing
1001+ employees
Job no longer available
$100-250k
3 days a week in office (Manhattan, NY)
1001+ employees
Company mission
To deliver trusted news and data to help businesses and society make decisions for a better future.
Role
Who you are
- The willingness to work in our midtown Manhattan office 3 days each week
- 15+ years of experience working in customer/subscriber retention and/or CRM marketing
- Expertise in subscription-based businesses
- Experience leading the retention of a B2C subscriber base
- Experience with full forecasting and budget management
- Experience leading a team of 5+ employees
- A bachelor's degree in marketing or business administration is preferred
What the job involves
- As Senior Director, you will lead the retention team with direct responsibility for the overall retention strategy of the Dow Jones subscriber base, which spans across all B2C products and services
- Specifically, you will drive the subscriber journey through some of the most impactful points of the subscriber lifecycle, which includes developing a frictionless renewal process
- You will also build and optimize a holistic retention pricing strategy across all B2C brands, products, and services increasing lifetime value and reducing churn of subscribers for The Wall Street Journal, Barron's, MarketWatch and Investors Business Daily
- You will report to the VP, Engagement & Retention and works cross-functionally with teams across Dow Jones (Acquisition Marketing, Audience & Insights, CRM, Customer Service, Data Science, Finance, Product, Technology)
- Design, architect, and implement a best in class subscriber retention journey through a holistic strategy which includes, but is not limited to, pricing, subscriber communications, subscription hub design/experience and insight-driven cohort analysis
- Drive retention insights through detailed cohort analysis of the subscriber base, in partnership with the data science team, to develop new strategies and optimize existing journeys
- Lead all retention forecasting and the budget process across all Dow Jones B2C subscriber cohorts
- Implement pricing strategies that retain as many subscribers as possible, while driving incremental revenue and ARPU across the subscriber base
- Focus on retainment of high value bundle subscriptions through a personalized retention journey and strategy
- Work collaboratively with design, product, and operations teams to optimize the subscription hub in order to increase retention rates and drive LTV
- Partner with the customer service team to build a single, unified retention strategy and experience across all subscriber touch points
- Lead a high-performing team and develop KPIs and plans to assist the team in achieving goals
Our take
Dow Jones is a global leader in news and business intelligence, powering a range of well-respected brands, including The Wall Street Journal, Financial News, MarketWatch, and more. The company delivers its content to consumers through a range of formats, such as print, digital, mobile, and live events.
As companies seek to draw Millennials and Gen Z consumers to their platforms, adaptability is vital, since they are driving the demand for innovative tools and techniques, as the world evolves toward the digital-first era. Dow Jones has proven its ability to meet product optimization challenges with its reimagined Factiva offering that includes a list of new features, such as personalized results, an easy-to-use modern interface, and faster free-text search, all with a mobile-first design that adapts to any device.
The company has also focused on new product innovation by expanding its portfolio of capabilities and partnerships, further expanding into AI-powered personalization technologies and ongoing digital transformation. Already a powerhouse in the market, Dow Jones is well set to capitalize on future expansion and innovation opportunities and between 2019 and 2024, doubled its digital subscription base from 2.43 million to 4.86 million.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Theater District, New York, NY
Articles
Leadership
Almar Latour
(CEO, not founder)Before becoming the CEO of Dow Jones and Publisher of The Wall Street Journal, they were the Publisher of Barron’s Group and Executive VP of Dow Jones. They were also the previous Executive Editor of The Wall Street Journal.
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