Vice President of Marketing and Growth, NextRoll
$257.7-324.4k
+ Equity + Bonus
Data-driven marketing technology
Be an early applicant
Data-driven marketing technology
501-1000 employees
Be an early applicant
$257.7-324.4k
+ Equity + Bonus
501-1000 employees
Company mission
To level the playing field for businesses of all sizes by creating a reliable and understandable platform.
Role
Who you are
- 12+ years of experience with 6+ years of demonstrated success in senior marketing leadership roles, leading teams and managing multiple product categories and segments
- Experience in scaling digital demand creation, revenue marketing, and product marketing to support high-scale business growth
- Demonstrated abilities to lead a product-led self-serve business, in partnership with customer success, growth and product management teams
- Possess a dedicated "doing" mindset focused on execution and results
- Have a profound understanding of the marketer's perspective, challenges, and needs
- A strong AI-first mindset and experience in reimagining marketing workflows using artificial intelligence
- Strong strategic thinking and problem-solving skills, with the ability to navigate a competitive and evolving market
- Exceptional communication and interpersonal skills, with the ability to inspire and influence internal and external stakeholders
- A track record of fostering a positive and inclusive company culture, embodying the values and mission of the organization
What the job involves
- NextRoll is seeking an experienced and dynamic Vice President of Marketing and Growth, reporting to our Chief Business Officer, to lead marketing strategy, execution and growth across our programmatic advertising and account based marketing products
- We are looking for a visionary leader with a proven track record in scaling digital demand generation and our product-led self-serve business
- Crucially, they will possess a deep understanding of the marketer's challenges and needs, coupled with the ability to strategically position our products in a competitive and evolving market landscape
- They will be a champion of our culture and values both internally and externally, inspiring teams and fostering a positive, results-driven environment
- Strategic Leadership:
- Develop and execute comprehensive marketing strategies that align with NextRoll’s business objectives and growth goals
- Guide the marketing team in identifying and pursuing new market opportunities and segments
- Lead our product-led self-serve business, owning and driving the goals on acquisition, retention and growth, while thinking strategically and executing tactically with multiple teams
- Demand Creation and Revenue Marketing:
- Scale demand creation efforts to drive pipeline growth and achieve revenue targets, leveraging a deep understanding of digital marketing
- Drive execellence in integrated campaign planning and execution to support high-velocity growth
- Collaborate with sales, product, and customer success teams to ensure marketing efforts are aligned with revenue goals with an eye for process excellence
- Product Marketing:
- Oversee the development of product positioning, messaging, and go-to-market strategies for multiple product categories across programmatic advertising and account based marketing, serving B2C and B2B customers in the Mid Market and Enterprise segments
- Ensure consistent and compelling product narratives that resonate with target audiences
- Drive market research and competitive analysis to influence and develop a multi-year product and business strategy
- Brand and Public Relations
- Champion AdRoll’s brand as a strategic asset, ensuring it reflects business goals, resonates with our core audiences, and differentiates us in the market
- Serve as a key internal advocate for brand investment and reputation-building efforts, ensuring marketing, product, and go-to-market teams are aligned around a unified identity and voice
- Team Development:
- Build, mentor, and lead a high-performing marketing team, fostering a culture of excellence and accountability
- Ensure seamless collaboration across different marketing functions (e.g., brand, creative, demand generation, product marketing, etc.)
- AI-First Mindset:
- Reimagine marketing workflows with an AI-first approach, leveraging AI not just for efficiency but for fundamental transformation of processes
- Identify and implement AI tools to automate workflows, accelerate engagement signals, and enhance overall marketing effectiveness
Our take
NextRoll is a marketing technology company consisting of two business units, AdRoll and RollWorks. Aiming to provide a reliable and easy-to-use platform, it allows both B2C and B2B companies to manage their marketing and advertising campaigns within a single software suite.
NextRoll isn't alone in the MarTech space and is facing intense competition from major players such as Klaviyo, Criteo and Google's marketing platform. That said, the company is more than holding its own, picking up high profile customers such as Oracle and Personify and winning a number of industry recognitions.
One reason for this is its access to an unparalleled amount of data, which its machine learning algorithms use to produce over 150 billion buyer predictions daily. This gives it a major edge over the competition, and its strong position has attracted a high degree of investment. This will enable it to maintain its momentum as it continues to develop and grow.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Apr 2014
$70m
SERIES C
Jul 2012
$15m
SERIES B
Total funding: $89m
Company benefits
- Healthcare
- Paid Time Off
- Up To 12 Weeks Paid Parental Leave
- Wellness Programs
- Comprehensive Learning & Development Program
- Home Office Setup Support as Needed
Company HQ
Mission District, San Francisco, CA
Leadership
Roli Saxena
(CEO, not founder)Former Chief Customer Officer for Brex and VP of Revenue, Support, Partnerships and Strategy at Clever Inc. Before that, they were Head of North America Sales at LinkedIn.
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