Senior Manager of Field Marketing, Red Canary
$122.9-175k
+ Bonus eligibility and equity depending on experience
SaaS threat detection and security operations
Job no longer available
SaaS threat detection and security operations
201-500 employees
Job no longer available
$122.9-175k
+ Bonus eligibility and equity depending on experience
201-500 employees
Company mission
To make security stronger, safer, and more comprehensive.
Role
Who you are
- 6 + years B2B technology marketing experience, preferably at leading SaaS companies
- 3+ years in field marketing
- 2+ years managing high growth teams
- Demonstrated experience working cross functionally to create effective field marketing strategies and campaigns that drive and progress quality pipeline to hit business goals
- Highly collaborative, with demonstrated ability to build strong working relationships across multiple departments and functions to drive results
- Strong project and budget management skills, including the long term planning needed to build scalable programs
- Embraces creativity with a data-driven mindset
- Demonstrated effectiveness at managing all aspects of a field campaign, including contracts, working with digital marketing, product marketing, ADRs, and AEs to drive attendance, content planning, speaker coordination, and post-event follow up
- Proficient in Salesforce and Tableau
- BA or BS in marketing or communications or equivalent experience
What the job involves
- Field Marketing is where the work of the entire marketing team is brought to life with our field teams and for our customers
- It is the face of marketing to sales and to our customers, and is responsible for being their voice when communicating with the core marketing engine
- Field Marketing is responsible for creating and executing a marketing strategy that drives demand generation, pipeline acceleration, brand awareness, net-new leads, and customer expansion with the ultimate goal of achieving closed won ACV
- In this leadership role you will be working cross functionally with the Field and Marketing teams as part of the Demand Generation organization to develop strategic pipe impacting programs, including many regional in-person and virtual events
- Drive and execute high impact field marketing programs to achieve business goals by building pipeline, accelerating new business, supporting customer expansion
- Own the field marketing strategy across multiple segments and territories, working closely with field, partner, and marketing leadership
- Collaborate with field leaders to turn messaging, content, and campaigns into realized value and drive revenue goals
- Maintain a strong feedback loop between sales and marketing to optimize pipeline generation and improve sales conversions
- Hire, manage, and coach a team to support program delivery, enablement, and sales reps in those territories
- Maintain strong alignment with the growing field organization while developing scalable programs tied to key accounts, segments, and partners across multiple regions in North America
- Rigorously track and monitor how your programing impacts opportunity generation, pipeline progression, regional top deals, ACV attainment, and other key data points through Tableau and Salesforce
- Use the data to propose regional campaigns; create quarterly and annual strategies to meet and exceed business KPIs
- Work cross functionally with Channel & Alliances on our partner field marketing strategy, using data to prioritize resources to accelerate deals, generate new pipeline, and drive joint opportunities
- Evaluate new industry events and programs for their ability to generate or progress pipeline
- Work cross functionally across marketing, sales, partner and customer success to align and deliver campaigns tied to our GTM strategy and ensure strategic follow up
- Team up with the corporate and product marketing teams to make sure our branding and messaging are consistent in all field marketing programs
- Track and report on the budget and overall expenses for your programs; measure and optimize ROI on events to develop future programs
Application process
- The application deadline is November 29th, 2024
Our take
Red Canary is a leading provider of managed detection and response (MDR) services, dedicated to protecting organizations from threats across cloud workloads, identities, SaaS applications, networks and endpoints. The company offers advanced threat intelligence and 24/7 monitoring to help security teams reduce risks and respond effectively.
Recently the company introduced new features and updates to further enhance its services. The company expanded support to Amazon Web Services, Microsoft Azure, and Google Cloud Platform, and partnered with clients to modernize Security Operations Centers using Microsoft Sentinel, demonstrating Red Canary's commitment to improving security operations and maximizing existing security investments.
Red Canary's success is evident from its impressive client base and industry recognition. Protecting over 2.5M endpoints with a 99% threat accuracy and maintaining a customer satisfaction rating of around 99%. The company now plans to expand its impact to reach over 150,000 professionals through educational initiatives.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2021
$81m
SERIES C
Apr 2019
$34m
EARLY VC
Total funding: $129.9m
Company benefits
- Red Canary offers a 100% paid plan option for medical, dental and vision for you and your dependents. No waiting period
- All new hires are eligible for benefits as of their first day
- Take the time you need to recharge including vacation, sick, bereavement, jury duty, and holidays
- Red Canary offers a variety of plans to fit you and your dependent specific needs including FSA, HRA and HSA, with employer funding to offset out of pocket health care expenses
- With 60% remote workforce, Canaries can work virtually from almost anywhere in the US
- Full base pay to bond/care for your new child
Company HQ
Union Station, Denver, CO
Leadership
Brian Beyer
(CEO)Having studied at Purdue University, they worked as a Software Development Lead at Northrop Grumman and Solidyn for almost 4 years. They left Kyrus Technology in January 2014 to co-found Red Canary.
Chris Rothe
(CTO)They started their career as an IT Specialist, before spending over 3 years at Lockheed Martin as a Software Engineer and VP of Technology at Soidyn Solutions. Following 9 months at Kyrus, they co-founded Red Canary in January 2014.
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