Creative Lead, Kin Insurance
Performance Copy
$120-145k
Offers Equity • Offers Bonus
More information about location
Personalized home insurance platform
Be an early applicant
Personalized home insurance platform
501-1000 employees
Be an early applicant
$120-145k
Offers Equity • Offers Bonus
More information about location
501-1000 employees
Company mission
To reimagine home insurance for every new normal.
Role
Who you are
- If you're energized by the challenge of making insurance feel human and trustworthy, this is the role for you
- 8+ years of copywriting and creative leadership experience across brand and growth work, in-house and/or at an agency
- A portfolio demonstrating campaign-level thinking, voice development, and writing craft across multiple formats and channels
- Experience absorbing performance data and iterating to make every campaign better than the last
- A clear, defensible point of view on what makes creative work effective — and the ability to articulate it to both creative and non-creative audiences
- Demonstrated experience collaborating across teams and functions
- Ability to adapt quickly to change and bring a growth and entrepreneurial mindset to the work
- Experience translating complex or nuanced briefs into compelling creative concepts and executions
- Proven ability to balance strategic creative leadership with direct, hands-on execution
- A collaborative approach that enables cross-functional partners and creative partners to do their best work
What the job involves
- We're looking for a Creative Lead, Performance Copy to help us define how Kin sounds — and ensure that voice shows up with clarity, credibility, and humanity across every channel and campaign
- This role exists at the intersection of brand and growth, where big-idea thinking meets day-to-day creative execution
- You'll partner with senior leaders and cross-functional teams to develop messaging that resonates, and steward a brand voice that sets Kin apart in a category long overdue for a rethink
- Lead copy direction across brand and growth channels, campaigns, product launches, and key strategic initiatives
- Develop and execute a learning and iteration process that uses campaign performance data to refine messaging to be most impactful for every next campaign
- Define, evolve, and steward Kin's brand voice, tone, and messaging frameworks across channels
- Integrate AI into workflows to speed work and create more time for the human creative thinking that separates Kin from other companies
- Partner with product, editorial content, SEO, design, channel managers, and senior leaders to develop emotionally resonant, campaign-level ideas while ensuring alignment with brand standards and creative direction at scale
- Translate marketing and business priorities into clear, compelling creative strategies and executions rooted in the core insight
- Collaborate with editorial content, SEO, design, and channel managers
- Collaborate with cross-functional partners to maintain messaging clarity and consistency across the business
- Uplevel creative quality, ensuring ideas are executed with a growth mindset, intention and efficiency
- In your first 6–12 months at Kin, success is less about checking boxes and more about the impact you create. You'll use your skills and judgment to take ownership of meaningful work, improve how we operate, and help move Kin's mission forward
- Along the way, you'll deliver outcomes that make a real difference for both Kinfolk and the homeowners we serve
- By the end of your first year, you should feel confident in your role, trusted as an owner, and proud of the progress you've helped make
- Kin's brand voice is clearly defined and applied consistently across campaigns, content, and customer communications
- More creative campaign tests are launching and results are improving over time
- Marketing is producing stronger creative work because of your input
- Cross-functional partners have a reliable, trusted creative counterpart who brings clarity and craft to every project
- Brand and growth campaigns reflect a cohesive point of view — with copy that is sharper, more human, and more effective than before
Application process
- Deadline to apply: 17 August 2026 at 07:00 BST
- The hiring process and timeline for each role will vary, depending on the position. However, here are some things you can expect from us:
- Prompt updates and feedback following interviews
- Interviews with recruiters, hiring managers, and members of teams
- Skills assessment relevant to the position, if applicable
- Genuine, thoughtful human interaction at every step
- While our recruiting team uses AI tools for efficiency, resumes are still screened by Kin's in-house recruiters, and candidate evaluations and hiring decisions are made by recruiters and hiring teams. Rest assured, real people make real decisions
Our take
The setup process for home insurance can be difficult and time-consuming, particularly for complex and risky properties. Legacy insurance providers rely on users and brokers to insert uniform data, an approach that is not very accurate considering the idiosyncrasies of each individual property.
Kin Insurance works directly with consumers to provide bespoke and affordable home insurance. The company's software imports thousands of variables based on third-party data in order to provide a more personalized approach to home insurance. Data is also collected from aerial and satellite imagery, government records, and building permits to ensure a house is covered from localized threats such as wildfire, hurricanes and other natural disasters.
Recognizing the antiquated and one-size-fits-all nature of the current home insurance landscape, Kin Insurance has taken an innovative approach by focusing on data collection. Through these means, the company claims that it can offer personalized insurance that can be negotiated directly through its communication channels, ensuring that consumers can access the exact insurance they need without having to pay more than is required. Strong funding, raised across several rounds, will allow Kin to expand its network and business reach.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 12 rounds)
Sep 2025
$50m
SERIES E
Feb 2024
$15m
SERIES D
Total funding: $376m
Company benefits
- Medical
- Dental
- Vision
- Life insurance
- Disability insurance
- Commuter benefit plan
- 401k
- Flex spending accounts
- Support for continuing education and professional development
- Training, development, and networking opportunities via Sales Assembly
- Flexible PTO
- Onsite gym membership
- Company-provided lunch each month
- Daily snacks
- Sodas, unlimited flavored water, & coffee
Company HQ
River North, Chicago, IL
Leadership
Sean Harper
(Co-Founder & CEO)Sean worked as a BCG Associate for 5 years before founding FeeFighters.com and working for 2 years at Groupon. After a year as CPO of 2Checkout, they co-founded Kin Insurance, serving since as CEO.
Lucas Ward
(Co-Founder & Member of the Board of Directors)Having studied at Southeast Missouri State University, Lucas spent half a decade at Accenture, before a combined 3 years at ThoughtWorks and Fundspire. They left their CTO position at Rippleshot in 2015 to co-found Kin Insurance in January 2016.
Vivek Vaid
(CTO)Previously CTO at BRANDED, FourKites, Chief Data Officer at Uptake and Head of Technology at Morningstar.
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