Senior Manager of Brand & Content, Formation Bio
$155-190k
+ Equity
2+ days a week in office (Manhattan, NY)
End-to-end medical trial solutions
Open for applications
End-to-end medical trial solutions
101-200 employees
Open for applications
$155-190k
+ Equity
2+ days a week in office (Manhattan, NY)
101-200 employees
Company mission
To bring new treatments to patients faster and more efficiently.
Role
Who you are
- 6+ years in brand/marketing, content creation, or communications
- Strong familiarity with the biotech and pharma and AI media, content, and event landscape is a plus
- Proactive and hungry attitude, with an outcomes-oriented mentality. You can produce a high quantity of high quality work, and are willing and comfortable to incorporate ongoing feedback and direction egolessly and seamlessly
- Proven ability to develop compelling content that resonates with a high-profile, sophisticated audience. Extraordinary writing skills required
- Comfortable mastering new or complex technical and/or scientific subjects quickly for the purpose of storytelling
- Experience working with and managing external agencies, including PR, media, creative, and event planning partners
- Strong project management and collaboration skills, with experience working cross-functionally
- Comfort working with senior leadership on high visibility / high impact projects
- Exceptional communication and storytelling skills, with a talent for translating complex topics into engaging narratives
- Creative instinct and willingness to do things differently
- Strategic thinker who excels in a fast-paced, high-growth environment
- A proactive, collaborative mindset that aligns with Formation Bio’s values
- Track record of incorporating AI into your workflows to improve the quality, creativity, and speed of your work
What the job involves
- The Senior Manager of Brand & Content will be instrumental in shaping Formation Bio’s reputation among key external stakeholders, including investors, industry leaders, and potential partners
- Reporting to the Sr. Director of Brand Strategy & Communications, this role is at the forefront of elevating Formation Bio’s external presence through compelling storytelling, impactful content, sophisticated events and activations, and strategic relationship-building
- This position is critical to driving Formation Bio’s ambitious short and long term goals, across portfolio growth, partnerships, investor relations, and talent acquisition
- Formation Bio aims to deliver the impact and scale of a large pharma company—without the traditional overhead and expense—by leveraging technology and AI to drive scalability and innovation
- This position will play a key role in communicating that vision to the world
- Execute strategies and action plans to position Formation Bio as the leader in AI-driven drug development and the go-to partner for drug developers
- Tailor initiatives to engage key external audiences, including:
- Pharma and biotech leaders: CEOs, R&D heads, and BD leaders etc
- Investors: Biotech, AI, and generalists
- Top talent: Particularly technical AI talent and BD/drug-picking experts
- Own execution for all external branded content, from ideation and drafting through editing and production
- Develop strategic, high-quality content across multiple formats (written, audio, video). Top priority work will include blog articles, white papers, op-eds, short and long form video, and slides
- Manage a content calendar aligned with brand milestones (e.g., conference participation, funding announcements, tech launches, partnership reveals, etc.)
- Collaborate with leadership to produce thought leadership pieces that highlight Formation Bio’s innovations in AI and drug development
- Source additional internal and external researchers/writers to contribute sophisticated content, and lead editorial and production for that content
- Plan impactful, creative bespoke events (often with corporate partners) catered to engage our target audiences
- Source and collaborate with external vendors and/or agencies to execute events
- Partner with internal teams to identify and seize opportunities for external visibility through media, events, and conferences
- Build and maintain relationships with media outlets and industry influencers to ensure consistent, positive coverage
- Work closely with external agencies (PR, media, creative, event planning etc.) to execute key brand initiatives effectively
- Track KPIs related to brand awareness and content engagement, using insights to refine strategies
- Ensure all branding initiatives contribute to measurable progress toward company goals
- Manage budget carefully and proactively, and resourcefully leverage AI and other technologies to optimize your resources and output
Application process
- We may consider remote candidates from specific geographies based on qualifications, skills, and business needs
Our take
Clinical drug trials are lengthy and expensive, delaying the supply of vital new drugs to patients and costing lives. For Formation Bio, this is an efficiency issue - one which it hopes to solve with its end-to-end automation solution.
According to the company, its approach has teams running medical trials twice as fast and at half the cost. It's worked so well, in fact, that Formation Bio is looking to take drug development in-house.
Now a Unicorn, the company has secured heavyweights like Pfizer, Sanofi, Novartis and 23andMe as partners. Precisely how it will fare in the Big Pharma ecosystem remains to be seen, but the promise of cheaper drugs and faster innovation is certainly causing a stir in a market that has historically been resistant to both.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2024
$372m
SERIES D
Sep 2021
$156m
SERIES C
Total funding: $530.3m
Company HQ
Midtown South, New York, NY
Leadership
Benjamine Liu
(CEO)Worked as a computational biologist at various Neurology departments, following a D.Phil in computational Biology and Psychiatry at Oxford. They are also an Advisor at Harvard Business School.
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