Content Marketing Intern, Zynga
Gram Games - 6-Month Placement
2 days a week in office
Social game developer
Be an early applicant
Social game developer
1001+ employees
Be an early applicant
2 days a week in office
1001+ employees
Company mission
To connect the world through games.
Role
Who you are
- Undergraduates or postgraduates (who have graduated within the past 12 months), studying a Bachelor’s, Master’s, or Doctoral degree
- Creative approach combined with a collaborative and proactive attitude
- Excellent research skills, with the ability to synthesize information into actionable insights
- Excellent written and verbal communication skills
- Strong curiosity about pop culture, digital media, social trends, and content marketing
- Passion for mobile games and familiarity with Merge Dragons! or similar titles
- Current right to work in the UK
- Ability to work from the Gram Games London office at least two days a week
What the job involves
- As a Content Marketing Intern, you’ll support the LiveOps and Product teams by researching trending cultural and digital content from social media and helping adapt those ideas into compelling in-game events, aesthetics, and narratives
- You’ll work closely with designers, artists, and producers to craft the future of live events in Merge Dragons!
- Identify and monitor emerging trends in digital culture, mobile gaming, lifestyle, pop culture, and social media
- Translate trend research into pitches and briefs for new in-game events, assets, and themed content concepts
- Collaborate with the Live Ops team to plan and refine seasonal content calendars
- Assist with content audits to ensure thematic variety and freshness in the game’s live event cycles
- Participate in brainstorming sessions, contributing your own ideas for engaging and timely content drops
- Research competitors and analyze how other games leverage trends and events
- What You’ll Learn:
- How live operations content is built and managed in a top-performing mobile game
- How to conduct creative tests and optimize content over time for specific audiences
- The process of trend-based ideation and translating real-world influences into game design
- How to collaborate cross-functionally between Product, Creative, and Marketing teams
- Tools, processes, and pipelines used in a mobile game studio
Application process
- You can apply with your CV, cover letter, and a portfolio of your work, which may include game jams, personal projects, and/or open-source contributions. Your portfolio can demonstrate both team and solo work
- Your cover letter should address the following:
- Why would you like to do an internship with Gram Games?
- Why have you chosen this specific internship?
Salary benchmarks
Our take
Zynga is a games developer that rode Facebook's platform to success back in the late noughties and early 2010's. It is now one of the biggest casual game producers globally, with a presence across 175 countries and regions and over 80 million monthly active users.
Though the company hit a number of roadblocks after its initial success - such as falling stock prices, and numerous calls it was copying other games - its subsequent resurgence is proof of its staying power. It continues to use social media as a distribution channel, and boasts titles such as FarmVille, Merge Dragons! and Words With Friends.
Future success will lie in the company's continued investment in building viral games that people love. It will also need to attune to the social media waves and keep track of where users can be found, as the landscape has become more mobile. Notable recent activity includes a collaboration with BBC Earth ahead of 2024's Earth day, and grant to develop actionable push notifications that enable gameplay without entering the application.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2011
$490m
SERIES C
Oct 2010
$6.3m
EARLY VC
Total funding: $865.5m
Company benefits
- COMPENSATION - Performance bonuses, opportunities for equity participation & retirement/pension savings support
- HEALTH - Medical, dental & vision covered for employees, with participation for employees eligible dependents, plus disability and life insurance program
- FAMILY - Generous parental leave for birth parents, partners and adoptive families, plus Infertility support, emergency child care and flexible time-off policies
- WELLNESS - Gym benefits, wellness programs, employee assistance programs and generous time-off policies
- FOOD - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours
- WORK & LIFE - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more
- TRANSIT BENEFITS - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance
- RESOURCE GROUPS - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging
Company HQ
SoMa, San Francisco, CA
Leadership
Mark Pincus
(Chairman)Previously founder and CEO of Freeloader, Supportsoft and Tribe.net, an early social network
Michael Luxton
(Co-founder)Previously an engineer at NetApp
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