Marketing Operations Manager, Rho
$90-120k
+ Equity
3+ days a week in office
Business banking platform
Be an early applicant
Business banking platform
201-500 employees
Be an early applicant
$90-120k
+ Equity
3+ days a week in office
201-500 employees
Company mission
To take the friction out of finances, and to prime their customers for success.
Role
Who you are
- 3-5 years of experience in a high-velocity environment, preferably at a startup or scaling technology company
- Proven track record of success in small, agile teams with a history of supporting GTM stakeholders in achieving revenue targets
- Mastery of key tools such as Hubspot, Salesforce, Google Analytics, and other marketing automation tools
- Exceptional interpersonal and communication abilities to seamlessly work with sales, product, and customer success teams, aligning strategies across departments for maximum impact
- A forward-thinking approach to stay ahead of marketing trends, identifying and deploying new technologies, tools, and best practices to continuously enhance operational efficiency and effectiveness
- Advanced ability to analyze marketing performance data, uncover actionable insights, and translate complex data into strategic recommendations that drive measurable outcomes
What the job involves
- Rho is looking for a Marketing Operations Manager to join our lean-but-mighty GTM team and report to the Head of Growth
- We’re not just looking for an analyst; we seek a strategic-minded individual with a deep understanding of bleeding-edge marketing tactics and customer management who wants to drive impact across our acquisition and retention funnel
- The Marketing Operations Manager will be instrumental in architecting and building a repeatable growth engine to attract startup founders and finance teams from the ground up
- Manage Marketing Technology Stack: Oversee the daily operation and integration of key marketing platforms such as HubSpot, Salesforce, and other marketing automation tools to ensure seamless workflows and data accuracy
- Campaign Support and Execution: Collaborate with the marketing team to implement and optimize multi-channel campaigns, ensuring accurate audience segmentation, email automation, and performance tracking
- CRM Management and Reporting: Maintain clean and organized marketing and sales databases, providing regular analytics and insights to measure campaign ROI, lead quality, and pipeline contribution
- Conversion Tracking and Tag Management: Ensure all of our audience behaviors and signals are being tracked accurately and fed into our digital programs that rely on them
- Cross-Functional Collaboration: Partner with sales, product, and customer success teams to align on lead qualification, sales enablement, and overall customer journey strategies
- Process Optimization: Develop and refine marketing operations processes, including lead scoring, nurturing workflows, and funnel optimization to enhance efficiency and effectiveness
Our take
Rho was founded to address the growing need among small and medium-sized businesses for a unified solution to manage corporate spending and cash flow. Aiming to serve companies with 30 to 500 employees, Rho designed its platform to create seamless workflows across banking, corporate cards, and accounts payable.
The company introduced Rho AP, an accounts payable product, followed by a corporate card in partnership with Sterling Bank, enhancing its offering for businesses looking for efficiency in managing financial operations. With a clear focus on product strategy and growth, Rho has been expanding its team and integrating AI capabilities into its platform to stay ahead of the evolving fintech landscape.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
34% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2021
$75m
SERIES B
Jan 2021
$15m
SERIES A
Total funding: $97.2m
Company benefits
- Medical, dental, and vision
- Commuter benefits
- Flexible work policy
- Wellness perks
Company values
- Speed: We move fast. Really fast. Speed is critical to every move we make. We prioritize impact, focus on tasks that add immediate value, and relentlessly refine our work to achieve more for our clients. Our pursuit of speed helps propel our journey from incremental to transformational change year over year
- Precision: We may not make the most moves, but we make the right ones—every time. We believe in critical thinking, deep research, thoughtful analysis, and careful work that makes a difference. Through precision, Rho delivers meaningful, impactful results for our company, our culture, and our customers
- Diversity: Rho’ers come from many different backgrounds, specialties, and career paths. Our differences amplify not only our individual potential but also our collective ambition. Our diverse voices, perspectives, and skill sets mean we’re always ready to take on any challenge in any industry
- Empathy: We at Rho consider empathy our paramount company value. We have empathy for our clients, our colleagues, and our partners. We strive to understand them, relate to them, and consider them with compassion in every aspect of our daily work. We are here for all and push forward for all
- Creativity: We push ourselves to imagine exciting new possibilities and outcomes that defy the status quo. We don’t dismiss established practices on principle but consider alternatives through a unique lens, breaking down traditional barriers to innovation, collaboration, and performance
Company HQ
SoHo, New York, NY
Articles
Leadership
Everett Cook
(CEO)Studied International Economics at Vanderbilt, before working in Investment Banking at Deutsche Bank. They were a Senior Analyst at Taylor Woods and Atreaus Capital.
Alex Wheldon
(President & CPO)Founded Trebax Innovations and Kanary Limited. Served as CMO of Smarkets and CPO of Lyst.
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