Zwift was started to break two preconceptions surrounding indoor training. One: it's boring and two: indoor trainers are expensive.
Zwift provides a virtual world that gamifies indoor training and connects cyclists and runners together on an online multiplayer community. Users have access to 1000's of personalised workouts, all of which only require an in-expensive indoor trainer and monthly subscription.
Zwift are continuously adding content to their virtual world and are aiming to expand into the world of competitive cycling. They even started a Zwift academy Tri-team consisting of eight athletes using Zwift to train then compete at the Ironman World Championship in Kona.
The company's biggest competition is arguably fitness behemoth, Peloton. However, while Zwift prides itself on users’ ability to organize group rides and runs and workouts, classes are not in the offing.
Kirsty
Company Specialist at Welcome to the Jungle