Senior Marketing Automation Manager, TransferRoom

• Mix of HubSpot/+Other CRM experience
• Ability to execute both long-term strategy and weekly tactical automation needs
• Ability to innovate new marketing automation tactics, reaching niche audiences at scale
• Strong analytical and problem-solving skills
• Data-driven, experience with A/B testing and other growth experimentation techniques
• Bachelor's degree in marketing / business administration/ related field

Desirable

• This role will be our single-threaded leader for managing our CRM system (HubSpot used today), leading our MarTech strategy and building our marketing automation roadmap
• This will be a 50/50 role between strategy and execution - you will own our scalable processes and build long-term marketing automation infrastructure, while willing to “get your hands dirty” in building automation campaigns and workflows
• CRM leadership: Owning and evolving the system architecture according to the long-term vision at TransferRoom, considering different CRM needs for Clubs, Agents, Players and Coaches
• Integrations: Evaluating and executing existing/new integrations e.g. WhatsApp
• Data pipelines: Working with our Data team to build always-on data flows in the right format for growth marketing. Evolving our data structures to establish a “lifecycle machine”, managing inclusion/exclusion rules to drive automated nurture through the customer lifecycle
• Data governance: Ensuring we have best-in-class data hygiene, building an automated database for both Acquisition and Retention, enabling accurate contact data across the right customer roles