Senior Marketing Operations Manager, Claroty

• 5-7 years of experience in marketing operations, B2B preferred
• Hands-on experience experience with Hubspot and Salesforce required
• A holistic thinker and able to understand how various processes impact one another
• Exceptional project management, organizational, and communication skills
• Be a data-driven problem-solver
• Experience with reporting and analytics
• Ability to work independently and collaboratively with stakeholders to drive action
• Ability to identify key trends and translate findings to various teams

Desirable

• We always search for energetic people who will get excited about these values and make a difference
• We are seeking an experienced Marketing Operations Manager to join the team here at Claroty
• In this role you will act as a strategic partner to our team, owning the end to end campaign operations process and execution
• You’ll be responsible for overseeing the automation processes within Hubspot, including campaign creation, nurturing, scoring and distribution
• We’re looking for an expert in Hubspot who will help get us to the next level by building the technology, processes and best practices to help optimize campaign performance
• The role will report to Claroty’s Director of Marketing Operations & Technology and collaborate closely with stakeholders across the globe
• Collaborate with the global marketing team as a Hubspot expert to plan, build and optimize programs
• Monitor performance, develop insights, make recommendations and implement optimization across MQLs, SQLs, pipeline, content, channels and campaigns on a continuous basis
• Oversee the integration and optimization of various systems and tools
• Own email, landing page and list creation and execution
• Own email performance and deliverability monitoring and email best practice in accordance with applicable laws e.g. GDPR
• Assist with webinar campaign creation
• Provide insights to the team on campaigns and be a champion for making data-driven decisions
• Establish and own the QA process including stakeholder review
• Build reports and dashboards for management
• Identify and document various scalable processes to enable the marketing team