Senior Growth Product Manager, Wise
Word of Mouth
£73-102.5k
Plus Restricted Stock Units
1-5 days a week in office
Money without borders
Job no longer available
Money without borders
1001+ employees
Job no longer available
£73-102.5k
Plus Restricted Stock Units
1-5 days a week in office
1001+ employees
Company mission
We’re on a mission. And it’s money without borders. Instant, convenient, transparent and — eventually — free.
Role
Who you are
- Experience with customer advocacy or organic channels: You have a proven background in driving community engagement or word-of-mouth marketing with examples of understanding customer motivations and drivers and turning that into tactics
- Analytical and product-led: You have experience in creating viral product features, building engagement loops, and using growth principles to design, test, and refine initiatives
- You’re comfortable both executing marketing campaigns yourself and collaborating with others to scale impactful initiatives. Whether it’s writing emails, producing content, or organising customer events, you’re ready to own every stage of the campaign
- You have examples of solving really hard novel problems from first principles, and turning a hypothesis into action into impact
What the job involves
- To accelerate this word-of-mouth growth, we’re looking for someone to take ownership of our WOM and advocacy channels
- You’ll identify what drives customers to recommend Wise, implement new ways to measure and scale that behaviour, and lead initiatives to amplify our word-of-mouth reach across various channels, including in-product and IRL, content, CRM and community
- Creating customer experiences, both online and offline, that build loyalty and encourage recommendations
- Executing marketing campaigns that empower customers to spread the word and share Wise across their networks
- Implementing and refining a WOM measurement framework to quantify and optimise the initiatives
- Make Wise top-of-mind for customers when they think about recommending financial solutions to friends, family, or colleagues
- Understand our existing customer base and how and why they currently recommend Wise outside of our existing referral scheme - understanding their motivations, context and the words they use when describing us - by segment, across the globe
- Get a deep understanding of our product and use-cases - why do people use Wise, what problem does it solve, why would they recommend us - beyond just a referral bonus
- Build hypotheses around what ‘activities’ could make it easier or more compelling to recommend Wise. These activities could range from physical activations and special customer events to video or email content to changes in the product or app
- Design and build instrumentation to measure the effects of any activity you test and an investment framework behind how we could think about the return we are getting
- Execute campaigns yourself - writing emails, doing a PR stunt, building and distributing content, working with a product team to change a flow or screen, setting up customer events, doing unscalable things to start to see if we can improve advocacy and know what tactics work
- Building a recommendation graph beyond our invite program which not only captures signal but also intent
- Designing ways to measure and detect organic recommendations - eg email forwards, screenshots or offline engagement
- Do research on what motivates recommendations (altruism, savviness, mission) and build content or experiences in the product that makes it easy for someone to convince a friend to use Wise
- Then develop in-product content to inspire customers post-transaction to recommend Wise to a friend even without a financial incentive
- Revisit customer community and engagement initiatives such as OwnWise (our customer shareholder program) and recommend how we would iterate on this
Salary benchmarks
Our take
Wise started when the two founders realised they would be better off trading Estonian kroons for British pounds (and vice versa) between themselves rather than going through banks. That was back in 2011, and they've since grown Wise into one of Europe's most successful tech businesses, exchanging billions of currency every month.
Wise rapidly grew by solving a significant problem for customers, who lost too much money to banks when exchanging currency. They've attracted investment from some of the best investors in the world, from Andreesen Horowitz to Index Ventures and even Richard Branson.
The challenge for Wise will be maintaining their edge and brand power in a market that's becoming increasingly crowded with new entrants (like Revolut and Monzo) and incumbents (traditional banks) trying to catch up. To do so, the company is ramping up its digital and marketing strategies, as well as pushing for further development of its existing products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
38% employee growth in 12 months
Company
Employee endorsements
Flexible working
"I'm trusted to do my work regardless of whether I'm in the office or working from my spare room. Our mobile wiser scheme gives us the opportunity to..."
Funding (last 2 of 7 rounds)
Nov 2017
$280m
SERIES E
May 2016
$24.6m
SERIES D
Total funding: $395m
Company benefits
- Medical Insurance
- Health and Wellbeing Discounts
- 25 days holiday (excl. bank holidays) + 3 Me Days
- RSUs (Restricted Stock Units)
- 6 Week Paid Sabbatical
- Mobile Wiser - work remote for up to 90 days a year 🛫
- Parental Leave
- Pension and Retirement Plans
- Plus Many More!
Company values
- This isn’t just a job, we’re a revolution
- We get it done
- Customers > team > ego
- No drama. Good karma.
Company HQ
London, UK
Articles
Leadership
Taavet Hinrikus
(Chairman)Previously Director of Strategy for Skype.
Kristo Käärmann
(CEO)Previously a Consultant at PwC and Manager at Deloitte.
People progressing
Joined as Banking Lead, promoted to Head of Banking after 2 years, then again to Global Head of Banking.
Diversity, Equity & Inclusion at Wise
- Communities and safe spaces (Employee Resource Groups) – led by our Wisers so people can share experiences and information, support each other and connect on shared values
- Wise Cultural Calendar – a programme to learn and celebrate the wide range of cultures, traditions, backgrounds, and global experiences we have here at Wise. Example programmes include Pride Summer and Black History Month
- Our teams continue to set and drive their own bespoke objectives, holding themselves accountable and making sure they focus efforts where they can have the most impact
- We’re excited to partner with InChorus to collect ongoing data on our culture and enable teams to track their progress
- DEI development and training — We’re building our capability and getting everyone on the same page about DEI. Our new training programme will help new joiners and all Wisers know what DEI looks like day-to-day and how they can play their part
- Global policy review — We’re working with an external advisor to provide detailed feedback on best practices in policies by end January
- Disability inclusion – We’re building resources and support for Wisers and candidates with disabilities. Our goals is to offer practical information and support to ensure that Wise remains an inclusive environment for those impacted by a disability
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