Vice President of Marketing, Novo
3+ days a week in office
Digital banking platform for small businesses
Open for applications
Digital banking platform for small businesses
201-500 employees
Open for applications
3+ days a week in office
201-500 employees
Company mission
To empower customers with their financial data and provide the most compelling banking experience possible.
Role
Who you are
- Strategic Marketing Expertise: Proven track record in leading marketing strategy and execution in B2C environments. Ability to set a clear vision, prioritize initiatives, and guide the team toward achieving ambitious marketing goals
- Data-Driven Decision-Making: Strong analytical skills with a focus on data-driven decision-making. Proficiency in using marketing analytics tools to track performance, identify trends, and make informed adjustments to strategy, particularly in performance marketing contexts
- Performance Marketing Focus: Expertise in managing performance marketing channels, including paid search, social media advertising, and display ads. Ability to assess the ROI of different marketing investments and reallocate resources to optimize results
- Leadership and People Management: Exceptional leadership skills with experience in building and scaling marketing teams. Ability to inspire, coach, and develop talent, fostering a collaborative and high-energy work environment
- Cross-Functional Collaboration: Adept at working cross-functionally, building strong relationships with key stakeholders across the organization. Proven ability to drive initiatives that require alignment and partnership from multiple departments
- Customer-Centric Mindset: Deep empathy for small business owners and a customer-first approach to marketing. Passionate about understanding and addressing customer needs through innovative marketing solutions
- Creative Storytelling: Expertise in crafting compelling brand narratives that resonate with target audiences. Skilled in using content, design, and multimedia to bring Novo’s story to life
- Ownership & Accountability: Demonstrates a strong sense of ownership and accountability for the marketing function’s outcomes. Proactively drives initiatives forward, takes responsibility for results, and continuously seeks ways to improve
What the job involves
- As the Vice President of Marketing, you will drive traffic, increase customer acquisition, and grow account numbers by crafting and executing a dynamic marketing strategy that showcases our brand and deeply connects with small business owners—our primary market
- Reporting directly to the CEO, you will lead a talented marketing team, leveraging a mix of digital, content, and traditional marketing channels to amplify brand awareness and engagement
- Your strategic mindset and extensive B2C marketing experience will be essential in developing impactful campaigns and initiatives that tell Novo’s story and deliver measurable results that contribute to the company’s growth and success
- Develop and Execute Marketing Strategy: Craft and implement a comprehensive marketing strategy that aligns with Novo’s business objectives and growth targets. Leverage a mix of digital, content, and traditional marketing channels to effectively reach and engage small business owners
- Lead and Mentor the Marketing Team: Build, inspire, and manage a high-performing marketing team, fostering a culture of creativity, accountability, and continuous improvement. Provide strategic direction and mentorship to team members, empowering them to achieve their full potential
- Drive Brand Storytelling and Positioning: Own Novo’s brand narrative, ensuring consistency and impact across all touchpoints. Champion the voice of the customer and develop compelling brand stories that highlight Novo’s unique value propositions
- Optimize Customer Acquisition and Retention: Develop data-driven marketing campaigns that drive customer acquisition, engagement, and retention. Utilize analytics to measure performance, optimize campaigns, and inform future strategy
- Performance Marketing and ROI Analysis: Lead performance marketing initiatives with a focus on data-driven decision-making. Utilize advanced analytics to track the effectiveness of campaigns, understand the ROI of marketing investments, and continuously optimize spend to maximize returns
- Collaborate Cross-Functionally: Partner closely with product, sales, and customer success teams to align marketing efforts with company-wide goals. Drive cross-functional initiatives that enhance the customer experience and contribute to overall business success
- Manage Marketing Budget: Oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI. Make data-informed decisions to prioritize initiatives that will deliver the greatest impact
- Champion Small Business Understanding: Demonstrate a deep understanding of the needs, challenges, and behaviors of small businesses. Tailor marketing strategies to effectively communicate how Novo’s products and services can support their growth and success
Our take
While personal banking transactions are very swift, with apps like Venmo and CashApp enabling the instant moving of money between users, for business users, these processes are frustratingly not as fast. For smaller businesses, the costs of ensuring banking processes are well managed can be prohibitive, and keeping track of finances often utilises a wide range of apps.
Novo has created one app with a drag-and-drop interface to manage several financial apps in one place helping gain a clearer picture of transactional data more quickly. There is strong competition in this area from the likes of Lili, NorthOne, Brex and numerous other Neobanks.
Novo has racked nearly 200,000 SMB customers and has seen over $12B in lifetime transactions, a figure that has recently saw exponential growth. Future plans, following series B funding, include scaling its app partnerships whilst consolidating its market position.
Freddie
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2022
$35m
SERIES B
Jan 2022
$90m
SERIES B
Total funding: $171.5m
Company benefits
- Work Life Balance - Set your own vacation days & enjoy flexible work options for a healthy work-life balance
- Modern Benefits - We invest in the holistic well-being of every team member by offering medical and mental health coverage, retirement assistance, and commuter benefits
- Professional Development - Grow your skills through in house training, online courses & industry conferences to ensure you're always ahead of the curve
- Workspace Your Way - Whether you're based in an office or working remotely, we provide the tools or financial support to make your workspace work for you
- We're A Fun Group - Be part of a diverse culture that believes in working hard and having fun at the same time!
- Cutting Edge Technology - Work with the latest tech to build a world-class product & transform SMB banking with our growing team
Company HQ
Flatiron District, New York, NY
Articles
Leadership
Michael Rangel
(CEO)Their background lies in operations, having previously worked for Fairholme Capital Management and Smith Barney.
Tyler Mcintyre
(Co-founder)MBA from Wharton, They are also an Angel investor.
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