Events Marketing Executive, zaizi

£30-35k

Hubspot

Wordpress

Adobe Creative Cloud

Mid and Senior level

London

More information about location

Public sector data consultancy

Be an early applicant

Public sector data consultancy

101-200 employees

B2BEnterpriseMachine LearningSaaSCyber SecurityCloud Computing

Be an early applicant

£30-35k

Hubspot

Wordpress

Adobe Creative Cloud

Mid and Senior level

London

More information about location

101-200 employees

B2BEnterpriseMachine LearningSaaSCyber SecurityCloud Computing

Company mission

To make the Uk the best and safest place to live and work.

Job

Company

Role

Who you are

Proven experience in managing B2B/public sector events, with sole responsibility for planning, delivery, and ROI reporting
Strong knowledge of public sector stakeholders and policy environment, with ability to tailor events accordingly
Proven ability to deliver end-to-end event marketing campaigns using HubSpot and WordPress
Track record of producing measurable business outcomes from events, including pipeline influence and client acquisition
Strong project management, organisational, and supplier management skills
Excellent written and verbal communication skills, with experience in delivering internal communications campaigns
Strong creative skills with Adobe Creative Cloud proficiency to produce branded event materials
Data-driven approach with proven ability to analyse and report on event ROI
Familiarity with AI applications in events and communications, such as audience profiling, automated content creation, or post-event analytics
Knowledge of GDPR compliance in event management
A degree in Events Management, Marketing, Business, advertising or related fields is desirable

What the job involves

Zaizi is seeking a highly organised Events Marketing Executive with proven success in delivering public sector events end-to-end
The role will strengthen our presence in the UK public sector market by managing events that influence pipeline growth, while also supporting internal communications to enhance employee engagement
Lead the full lifecycle of public sector events, from concept and promotion through to on-site delivery and post-event ROI analysis
Demonstrate strong understanding of UK public sector priorities, procurement processes, and stakeholder engagement to shape event strategy and content
Build event registration pages in WordPress, ensuring integration with HubSpot for lead capture and tracking
Create and manage event automation campaigns in HubSpot, including pre-event promotions, reminders, and post-event nurture sequences
Apply AI tools (e.g. sentiment analysis, event personalisation, automated reporting) to enhance event engagement, tailor communications, and improve ROI tracking
Own all event logistics: venue sourcing, supplier management, budgeting, scheduling, and on-site coordination
Deliver comprehensive post-event reporting using HubSpot and CRM data, covering attendance, pipeline influence, lead quality, and ROI
Maintain and segment the HubSpot CRM database for future event campaigns and nurture activities
Deliver high-quality internal communications campaigns to inform and engage employees, including newsletters, announcements, and intranet content
Collaborate with the Head of Marketing, Digital Marketing Executive, and Sales to ensure events are fully aligned with ABM campaigns and business development priorities
Design professional event assets including digital brochures, social graphics, posters, and supporting content such as blogs or whitepapers
Nat Hinds-Head of Talent
Kayla Kirby-Talent Acquisition Specialist

Salary benchmarks

Our take

Digital data consultancy, zaizi, designs, and engineers secure user-centred digital services to help UK government departments and public sector organisations improve their data usage.

By aiding clients to overcome silos and focus on user-based decision-making, zaizi prioritise outcomes over output and aims to produce high-impact work that helps clients achieve their goals and in turn offer the best for their users.

Working with the UK government and Carbon Neutral Britain, zaizi is part of a campaign aiming to push zero emissions nationwide and hopes to become a B Corp company in the near future.