Events & Digital Marketing Manager, zaizi

£30-40k

Photoshop

Illustrator

Hubspot

Wordpress

InDesign

Segment

Google AdWords

Adobe Creative Cloud

Senior and Expert level

London

More information about location

Public sector data consultancy

Open for applications

Public sector data consultancy

101-200 employees

B2BEnterpriseMachine LearningSaaSCyber SecurityCloud Computing

Open for applications

£30-40k

Photoshop

Illustrator

Hubspot

Wordpress

InDesign

Segment

Google AdWords

Adobe Creative Cloud

Senior and Expert level

London

More information about location

101-200 employees

B2BEnterpriseMachine LearningSaaSCyber SecurityCloud Computing

Company mission

To make the Uk the best and safest place to live and work.

Job

Company

Role

Who you are

Minimum of 5 years experience running B2B marketing campaigns, ideally in tech, digital or consultancy
Proven experience promoting events using digital marketing channels
Ability to design polished marketing assets using Adobe Creative Cloud or other design tools
Strong writing skills across email, landing pages, blogs, and post-event copy
Hands-on experience using HubSpot (or similar tools) for email, automation and segmentation
Comfortable analysing performance data, segmenting audiences and reporting ROI
Confident managing projects end-to-end, working closely with Sales and Delivery
Creative, curious and solutions-orientated — with ideas on how to get the most value from every event
Studies show that women and black, Asian and minority ethnic people are less likely to apply for a job unless they meet every qualification. So if you’re excited about this role but your experience doesn’t align perfectly with the job description, we’d love you to still apply. You might just be the perfect person for this role, or another role here at Zaizi

What the job involves

We’re looking for a hands-on Events & Digital Marketing Manager who can plan, promote, and deliver high-impact B2B public-sector events and turn them into integrated, multi-channel marketing campaigns
At Zaizi, we design and build secure, user-centred digital services for the UK government. Our events are not just gatherings, they’re strategic touchpoints in our marketing and pipeline journey. We need someone who can bring creativity, digital skills, and commercial thinking together to create events that build relationships, generate leads, and elevate our brand
This is not a logistics-only role. This is a digital marketing role with events at its core; blending campaigns, content, design, audience engagement, and data-driven marketing
Event Strategy & Research:
Research and evaluate B2B public-sector conferences, expos, memberships and forums
Present recommendations on which events we should attend or sponsor and why
Identify opportunities for speaking slots, panel sessions, and high-value networking moments
Event Campaign Planning (Digital + Content + Design):
Create and run multi-channel event campaigns across:
LinkedIn (organic + paid), Twiiter/X, Meta, Google Ads
Email nurturing sequences
Event landing pages (WordPress)
Social media assets and teaser content
Blog posts, articles and white papers
Video snippets, short-form content
Craft messaging for awareness, engagement, registration and post-event follow-up
Design & Creative Work:
You will create simple but professional marketing assets, including:
Social graphics
Event invitations
Email banners
Web page visuals
Stand graphics, digital screens and signage
Post-event content assets
Using Adobe Creative Cloud (Photoshop, Illustrator, InDesign) or other graphic design tools
Content Creation & Repurposing:
Write or co-write event landing pages, blogs, recaps, and follow-up content
Capture insights from events (notes, photos, video clips) and turn them into:
White papers
Opinion pieces
Thought leadership
Social series
Nurture content
Understand how to turn a small event into weeks of high-value marketing content
Event Delivery (2–3 Zaizi-owned events per year):
Plan and deliver intimate, expert-led roundtables or briefings (up to 20 delegates)
Work with Sales & Delivery to confirm speakers, internal attendees, and objectives
Coordinate event assets, signage, collateral, and branding
Capture photos, videos and insights for post-event marketing
CRM, Reporting & Lead Management:
Build event pages in WordPress and create all forms/CTAs in HubSpot
Upload, clean and segment attendee data in HubSpot
Manage workflows, triggers, and automated nurture sequences
Track MQLs, engagement, meetings and ROI for each event
Retarget high-intent audiences and refine segments
AI & Optimisation:
Use AI tools for:
Content suggestions
Image generation
Drafting campaign ideas
Segmentation intelligence
Reporting summaries
Continuously refine campaigns based on insights and performance

Salary benchmarks

Our take

Digital data consultancy, zaizi, designs, and engineers secure user-centred digital services to help UK government departments and public sector organisations improve their data usage.

By aiding clients to overcome silos and focus on user-based decision-making, zaizi prioritise outcomes over output and aims to produce high-impact work that helps clients achieve their goals and in turn offer the best for their users.

Working with the UK government and Carbon Neutral Britain, zaizi is part of a campaign aiming to push zero emissions nationwide and hopes to become a B Corp company in the near future.