Senior Manager of Social Media, Crunchyroll

• 5+ years of experience in social media in entertainment, media, or related industries
• 3+ years of experience managing a team of 5+ direct reports
• Experience leading successful and creative social media campaigns for global corporate brands
• Experience with major social media platforms and best practices for tailoring content by platform to meet specific marketing goals
• Experience managing and collaborating with social media marketing agencies
• Experience implementing upper-funnel paid social media campaigns, including budget management, planning, and spend optimization
• Proficient in using analytics to increase growth and develop content strategies
• Experience interpreting and following brand guidelines precisely
• Knowledge of internet culture and content trends
• Familiarity with anime or adjacent fandom communities

Desirable

• As the Senior Manager of Social Media Marketing, you will oversee daily social operations and IP promotions of Crunchyroll’s English social media network -- Crunchyroll’s social media footprint is one of the entertainment industry's largest, with over 150 million followers worldwide across every major platform, with growth beyond industry standards
• You will support audience growth and engagement, and you will assist with the operationalization of strategy campaigns and projects
• You will work with departments including brand management, editorial and multimedia, public relations, and more to deliver positive outcomes, though not at the expense of maintaining a meaningful relationship with the audience
• You may need to monitor social channels occasionally on nights and weekends
• You ensure that campaigns, content, daily tasks, and requests from teams align with Audience Development goals while considering prioritization and changing needs
• You oversee and train social media team members, maximizing their skills and dedicating meaningful time to developing their talent
• You develop a comprehensive social media calendar, ensuring strategic content distribution across all platforms
• You lead regional content creation and guide creative direction, collaborating with internal and external teams, to improve performance based on audience insights
• You serve as the primary liaison with a social media agency and overseeing campaign execution for brand consistency and quality
• You help build a GTM social media strategy for new businesses in English-speaking markets, including music, manga, and theatrical
• You will manage upper-funnel paid social media campaigns for English-speaking markets and region-specific programs
• You support communications between title marketing, brand management, and content operations to ensure impactful content launches through organic social marketing tactics
• You contribute to analytics-based reporting by using social media metrics to track and gain insights and refine strategies for continuous improvement
• You stay updated on social media trends, new platforms, content types, and insights from the anime and adjacent communities
• As the Senior Manager of Social Media, you will report to the Director of Global Social Media. We are considering applicants for the San Francisco, Culver City, or Dallas locations