Manager of Retention Marketing, Sakara Life
$90-120k
More information about location
3 days a week in office
Organic meal deliveries and supplements
Open for applications
Organic meal deliveries and supplements
101-200 employees
Open for applications
$90-120k
More information about location
3 days a week in office
101-200 employees
Company mission
Sakara Life's mission is to transform lives through the power of plants as medicine.
Role
Who you are
- 4+ years of experience in high performance environment and an analytical role, such as digital marketing, retention marketing, CRM, management consulting, finance, or business intelligence
- Experience with email, SMS, and/or app marketing preferred
- Highly data-driven with continuous desire to improve performance
- Excitement to constantly test ideas, analyze results, and iterate
- Highly proficient with Excel. HTML, Photoshop, and Illustrator skills preferred
- Experience with Klaviyo, Chord, Segment CDP, Yotpo and Google Analytics preferred
- Self-starter who can take direction but work independently
- Extreme attention to detail
- Strong written and verbal communication skills
- Ability to clearly disseminate information and key takeaways to leadership
- Strong work ethic and willingness to work hard with a “no job too small” mindset
- Passion for health and wellness
What the job involves
- As the Manager, Retention Marketing at Sakara Life, you will play a pivotal role in shaping and executing retention marketing strategies that resonate with our audience
- Your primary focus will be on knowing our customers in and out to drive increased satisfaction and engagement across retention marketing channels
- You will dig into: What motivates our customers’ purchase? What are their purchasing patterns and what drives reorder? When are they most likely to churn? What are the key opportunities for improving their experience and driving loyalty? etc. You’ll then ideate and drive initiatives end-to-end that increase customer satisfaction, engagement, and lifetime value
- You will report to the Senior Director, Customer Experience
- Lead day-to-day management and optimization of Sakara Life’s email, SMS, and push notification channels, using various web interfaces and tools
- Develop a deep understanding of our customer through data analysis and extracting insights on acquisition sources, order patterns, cohort behavior, and churn
- Tactically set up and execute email marketing campaigns, automated trigger emails, and text-based marketing (creating the asset, managing distribution lists and targeted segmentations, testing, deploying)
- Concept and run A/B tests on subject lines, content, timing, etc. to improve performance and drive results
- Manage segmented client lists to ensure communications are being sent to the most relevant audience, adding personalized strategies where appropriate
- Work closely with Creative team and manage end to end the briefing of creative assets (copy, design) for retention marketing tactics (including email, SMS, loyalty offers, direct mail, retention collateral)
- Support Senior Director of Customer Experience on any retention channel initiatives as needed
- Coordinate GWPs and retention promotions with Operations team members
- Track channel performance on a weekly, monthly, quarterly, and campaign-level basis; report out regularly on performance trends
- Develop and prioritize a roadmap to grow and improve Sakara Life’s lifecycle marketing strategy
- Serve as primary liaison to retention marketing partners and vendors
- Build effective cross-functional relationships with other teams (client experience, creative, operations, etc.) to ensure consistent client experience within retention marketing channels
- Participate and share opinions in broader marketing team meetings and have a close pulse on acquisition and retention challenges to provide input on strategic planning decisions
- Lead, train and coach interns and associate level employees
Our take
The number of companies offering meal delivery services has grown dramatically in recent years, with many of these companies focussing on providing nutritious alternatives to unhealthy fast-food products. However, such food products often follow a one-size-fits-all approach to nutrition, leaving customers to shop elsewhere to supplement their personal nutrition goals.
Sakara Life provides nutrition-focussed organic meal deliveries, designing its meal plans to be nutrient-dense, plant-rich, made from fresh whole foods, and customizable. The company also sells a range of supplement products such as powders focused on specific dietary requirements such as metabolic health, probiotic formulas, sleep, prenatal development, and hydration.
Whilst it is undeniable that the company faces competition from the many existing companies offering nutrition-focussed meal deliveries, Sakara Life has managed to stand out by building a strong network of partnerships with a large number of beauty and wellness brands. This strategy has paid off handsomely, boosting its marketing presence and now accounts for a large and growing chunk of its sales. As margins are thin in the direct-to-customer meal prep industry, this gives it a solid advantage against competitors in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2021
$15m
SERIES B
Jan 2016
$4.8m
SERIES A
Total funding: $19.8m
Company benefits
- Sakara meals
- Health insurance
- 401k Plan
- Generous vacation policy
- Annual team retreat
- Sakara family fitness (in-office yoga, meditation and fitness classes)
- Wellness experts, business thought leaders, and those that inspire us
Company HQ
SoHo, New York, NY
Leadership
Danielle DuBoise
(Executive Chair & Co-Founder)Completed training as a Certified Holistic Health Coach through the Institute for Integrative Nutrition in 2011.
Whitney Tingle
(Executive Chair & Co-Founder)Experience as Sales and Marketing Associate for Merlin Securities from 2008 to 2009. Marketing Executive and Business Developer for R.E. Davis Group from 2009 to 2010.
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