Senior Director of Demand Generation, Panorama Education
$207-276k
+ Annual bonuses or commission awards, + Equity awards
All-in-one educational data platform
Be an early applicant
All-in-one educational data platform
201-500 employees
Be an early applicant
$207-276k
+ Annual bonuses or commission awards, + Equity awards
201-500 employees
Company mission
To improve student outcomes by helping schools and districts act on data.
Role
Who you are
- 10+ years of progressive experience in B2B demand generation, with at least 3–5 years in a senior leadership role
- Proven track record of developing and executing strategic demand generation programs that directly drive pipeline and revenue
- Deep expertise in paid media, events, webinars, and ABM, ideally within a growth-stage or mid-sized B2B organization
- Strong understanding of how to leverage AI for performance optimization, campaign scaling, and personalization
- Demonstrated success partnering with Sales and Customer Success to drive pipeline acceleration and expansion
- Experience managing budgets, agencies, and complex, multi-channel marketing programs
- Analytical and data-driven mindset with a focus on ROI and continuous improvement
- EdTech experience strongly preferred, with a deep understanding of selling into K-12 districts and administrators
- Exceptional leadership, communication, and collaboration skills
What the job involves
- The Senior Director of Demand Generation is a strategic marketing leader who will design and lead high-impact demand programs across events, webinars, and paid media to fuel company growth
- This role is accountable for driving qualified pipeline, optimizing multi-channel performance, and ensuring close alignment across marketing, sales, and customer success. You’ll lead a team and agency partners to execute programs that elevate brand awareness, deepen engagement in the K-12 market, and accelerate both acquisition and expansion
- The ideal candidate is a data-driven, creative strategist with proven experience in EdTech and selling into K-12 institutions, who understands how to combine strategic storytelling, targeting, and analytics to deliver meaningful business outcomes
- Develop and own a comprehensive demand generation strategy that drives pipeline growth from both new prospects and existing customers
- Serve as a strategic advisor to the CMO and GTM leadership team, ensuring that marketing investments align with business goals and sales priorities
- Forecast, measure, and report on pipeline impact, campaign ROI, and audience engagement metrics
- Drive innovation across channels, continuously optimizing based on insights, data, and market feedback
- Partner across the Marketing organization (Corporate Marketing, Product Marketing, Integrated Campaign Planning and Marketing Ops) to align on messaging, audience segmentation, and content needs
- Collaborate with Sales and Customer Success to build integrated programs that accelerate lead-to-revenue conversion and deepen engagement with key accounts
- Align with Marketing Ops, RevOps and analytics teams to ensure accurate pipeline tracking and attribution
- Events: Lead strategy and execution for both owned and sponsored events that generate qualified opportunities and strengthen relationships in the K-12 ecosystem
- Webinars: Develop a best-in-class webinar and virtual event program that educates, engages, and converts target audiences
- Paid Media: Oversee the paid media strategy and budget, managing campaigns across digital channels (LinkedIn, Google, Meta,, etc.) to maximize reach, efficiency, and impact
- ABM: Drive targeted account-based campaigns to engage decision-makers and influencers across priority districts and segments
- Leverage AI and automation to enhance targeting, personalization, and performance optimization across campaigns
- Foster a culture of experimentation, using data and technology to drive continual improvement and smarter decision-making
- Performance Metrics
- Pipeline generation and influenced revenue (new and expansion)
- Paid media ROI and lead quality
- Event and webinar engagement, attendance, and conversion metrics
- ABM engagement and pipeline acceleration
Our take
Educational data is invaluable in ensuring that students are meeting their potential - data such as attendance, behaviour, and grades. Educational professionals typically collect and aggregate this data across spreadsheets, but the time-consuming process of turning this mass of data into actionable insights often leads to it not being analyzed often or at all.
Panorama Education provides an all-in-one educational data platform for schools, featuring unified data entry and dashboards for the analysis of student information. The platform is fragmented into sections on student success, social-emotional learning, feedback surveys and positive behaviour, and provides personalized professional development experiences for teachers to help them better understand how to act on data.
Whilst educational data platforms are nothing new, Panorama Education has taken a smart approach by focussing on providing data entry, analysis, and professional development in a unified, accessible and user-friendly platform. Its recent acquisition of Mesa Cloud, a graduation management system that ensures students are on track to receive a diploma, further enhances its offering with the ability to auto-monitor and flag students who are off-track.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2022
$5m
LATE VC
Sep 2021
$60m
SERIES C
Total funding: $97.7m
Company benefits
- 2 Weeks a Year of Office Closure
- 16 Weeks of Parental Leave
- Wellness Reimbursements
- Option Grants
- Home Office Reimbursements
- Professional Development
- Medical, Dental & Vision
- Choose Where You Work
Company HQ
Downtown Crossing, Boston, MA
Leadership
Aaron Feuer
(CEO & Co-Founder)Experience as a Legal Assistant for Bet Tzedek Legal Services, and was a Tour Guide for Yale University from 2010 to 2013.
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