UX Content Writer, Fi

$100-140k

+ Equity

Senior and Expert level
New York
Fi

Smart dog collars

Open for applications

Fi

Smart dog collars

501-1000 employees

B2CRetailPetsConsumer Goods

Open for applications

$100-140k

+ Equity

Senior and Expert level
New York

501-1000 employees

B2CRetailPetsConsumer Goods

Company mission

Fi's mission is to build products that make dogs' lives better.

Role

Who you are

  • 5+ years of experience in copywriting for digital products, apps, websites, and brands.A robust portfolio showcasing versatile experience in UX writing and brand storytelling
  • Excellent time management skills and a track record of meeting deadlines.A collaborative mindset, with experience working closely with cross-functional teams
  • Bonus: Agency experience and familiarity with photo/video shoots and post-production
  • Most importantly: A genuine love for dogs!

What the job involves

  • Fi is looking for a UX Content Writer to lead our content design and writing efforts
  • This role is a unique opportunity to shape Fi’s voice, craft exceptional brand narratives, and create user experiences that delight and engage dog parents everywhere
  • As a hands-on writer, you’ll partner with designers, engineers, marketers, and product managers to build compelling brand stories and seamless UX copy
  • You’ll bring Fi’s vision to life across every touchpoint—whether it’s designing user flows, creating brand guidelines, or scripting product launches
  • Shape Fi’s Voice: Develop clear, concise copy aligned with our brand voice, effectively communicating Fi’s mission and products
  • Storytelling Across Touchpoints: Transform complex challenges into engaging UX copy and compelling brand stories that resonate with diverse audiences
  • Collaborate & Innovate: Work closely with design, product, and marketing teams to establish consistent messaging and enhance the user experience
  • Build Seamless Experiences: Partner with the design team to ensure consistency across interfaces, creating and sharing writing guidelines and reusable components
  • Elevate Product Content: Contribute to product content strategy, producing polished UX copy that enhances the user journey
  • Champion Ideas: Advocate for your solutions with clarity and confidence, always prioritizing impact over ego
  • Stay Hands-On: Self-manage projects, meet deadlines, and provide constructive feedback when needed

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Insights

Top investors

30% employee growth in 12 months

Company

Company benefits

  • Unlimited vacation
  • Commuter benefits
  • Medical, dental and vision coverage
  • FSA
  • 401(k)
  • Stocked kitchen
  • Team lunches & breakfast
  • Perkspot discounts
  • $2,000 monthly donation to dog-related charities
  • Maternity & paternity leave

Funding (last 2 of 4 rounds)

Feb 2021

$30m

SERIES B

Oct 2019

$7.1m

SERIES A

Total funding: $41.9m

Our take

For the last three decades, dog collars and leashes have remained largely unchanged. Fi was set up by a product team drawn from the ranks of Uber, Square, and Google to disrupt the stagnant dog collar space.

Fi's tracking collars have not only saved countless dogs' lives by providing real-time escape notifications, but they also enable dog owners to monitor their pets' health. Its health and sleep monitoring set it apart from rival products such as the Apple AirTag, whilst the development of a collar that administers topical medicine is also in the works. As Fi utilizes AT&T signal, it also boasts a tracking range that far exceeds that of its competitors.

The company saw a significant increase in value through its lucrative partnership with PetSmart. These sorts of partnerships and overall brand recognition will fuel the sort of expansion Fi aims to achieve.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle