Head of Field Marketing, Criteo
EMEA
Plus the potential for equity depending on role and level
The commerce media platform for the open internet
Job no longer available
The commerce media platform for the open internet
1001+ employees
Job no longer available
Plus the potential for equity depending on role and level
1001+ employees
Company mission
To help marketers and media owners reach their goals through the world's leading Commerce Media Platform.
Role
Who you are
- Bachelor's degree in business, marketing, or related field
- 8+ years of marketing experience, ideally in AdTech, retail, or eCommerce
- Proven success marketing platforms, SaaS, or technology solutions; experience in demand-driven businesses (e.g., DSPs or RMNs) is a plus
- Strong commercial acumen with a sales-oriented mindset; comfortable engaging with clients and supporting sales pitches
- Data-driven marketer with a deep understanding of digital marketing, including social media, automation, programmatic & RTB, and CRM—preferably within a B2B tech environment
- Exceptional communication skills; confident in supporting senior leadership and external partners
- Demonstrated leadership in building and retaining high-performing teams
- Client-centric approach with a focus on delivering value through marketing
- Innovative thinker who embraces new ideas and challenges
- Excellent project management skills with strong attention to detail
- Agile and results-driven; thrives in a fast-paced, high-growth environment
- We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we’d love to see your application!
What the job involves
- The Head of Field Marketing, EMEA plays a critical role in leading the regional field marketing strategy and execution across Europe
- Partnering closely with EMEA sales leadership, this role is responsible for aligning marketing initiatives with commercial objectives for both performance and retail media, driving regional impact, and translating global strategies into locally relevant campaigns, narratives, and activations
- Reporting to the Global Head of Field Marketing, you will lead a team of field marketing managers and collaborate cross-functionally to deliver high-performing programs that generate demand for Criteo’s Commerce Media Platform
- Define and own the EMEA Field Marketing Strategy, aligned with regional sales goals
- Lead and manage a team of direct reports across the EMEA region, fostering growth and performance
- Serve as the primary marketing partner for EMEA sales leadership
- Localize global marketing campaigns and collaborate with central teams on content needs
- Elevate Criteo’s brand and executive visibility through organic and paid initiatives, in partnership with the Global Marketing team, Product Marketing, PR and Analyst Relations
- Own and manage the EMEA field marketing budget, ensuring efficient and impactful spend
- Lead content strategy and execution for high-touch events, including industry sponsorships and proprietary experiences
- Champion a culture of continuous improvement, learning, and excellence
- Actively contribute to the Global Field Marketing team, participating in cross-functional initiatives
Our take
Commerce marketing is a huge business with billions spent every year on adverts. And companies that help businesses create and deliver more targeted adverts can command a lot of value. Criteo is one such company operating in this space.
Criteo is a personalised retargeting company connecting marketers and media owners through its Commerce Media Platform, delivering richer consumer experiences. Criteo uses machine-learning technology and data to drive performance, helping marketers and media owners reach their goals.
As marketers are increasingly looking for commerce media solutions, Criteo is operating in a sought-after space. Further, around 73% of media owners seek to optimise media performance as a way to both generate awareness and drive revenue, meaning the company has a significant potential client base. Criteo has continued to make headway here, driving 5 billion ads per day, and is well set to see further adoption of its platform.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2012
$38.6m
SERIES D
May 2010
$7m
SERIES C
Total funding: $59.6m
Company HQ
New Athens, Paris, France
Leadership
Michael Komasinski
(CEO)Prior to joining Criteo in 2025, Michale was the CEO of the America and Group President of Data and Technology at dentsu. He also spent nearly 9 years at Merkle, in various roles, including President of the Americas and Global CEO.
Share this job
View 46 more jobs at Criteo