Head of Product Marketing & CRM, Papernest
Subscription and utility bill management platform
Be an early applicant
Subscription and utility bill management platform
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
Papernest's mission is to make contract and utility management simple for everyone.
Role
Who you are
- Proven experience (8+ years) in Product Marketing, CRM, or Growth roles, ideally in a scale-up or SaaS/B2C environment
- Strong expertise in user engagement, lifecycle marketing, and multichannel CRM
- Experience managing and growing a team
- Data-driven mindset with strong analytical skills and a focus on impact
- Excellent communication and storytelling skills, both internally and externally
- Ability to navigate across B2B and B2C environments
- Fluent in English and proficiency in French or Spanish, Italian is a plus
What the job involves
- As Head of Product Marketing & CRM, you will be the conductor of user engagement: from onboarding to long-term retention, through the adoption of key features
- Working closely with Product, Design, and Data teams, you will craft and lead an activation and usage strategy aimed at transforming a registered user into an active, loyal, and even ambassador user
- You will also ensure your team shines internally, with clear alignment on priorities and success indicators across stakeholders
- Define a usage-oriented product communication strategy: what benefits, for which segments, and at what moment
- Build compelling messaging and storytelling around features and use cases
- Adapt positioning based on user insights, behavioral data, and lifecycle stage
- Define and orchestrate multichannel product engagement journeys (email, in-app, push, notifications)
- Create and manage differentiated communication cycles:
- Onboarding & activation
- Monthly engagement
- Re-engagement & churn prevention
- Upsell & feature discovery
- Leverage behavioral segmentation (usage, frequency, device, customer value) to personalize interactions
- Supervise the CRM team in building automated and scalable scenarios
- Foster a test & learn culture (A/B tests, timing, content, formats)
- Ensure strong alignment between content, timing, channel, and user value
- Track key impact KPIs: activation rate, monthly usage, NPS, churn, retention
- Prepare and execute feature launches to maximize discovery and real usage
- Create educational and marketing assets
- Align internal teams (Support, Product, Sales) for coherent launches
- Highlight product updates and evolutions externally through usage and customer impact stories
- Coordinate media coverage (press releases, interviews, etc.)
- Leverage user feedback and success stories to strengthen brand image
- Position the Product Marketing & CRM team as internal experts in engagement and product value
- Align stakeholders on initiative prioritization, KPIs, timelines, and success criteria
- Carry and spread a clear vision of product marketing performance across teams
- B2B: Support Sales teams in partner acquisition & conversion, and drive partner agent engagement through tailored in-app & off-app experiences
- B2C: Ensure feature launches and enhance customer lifecycle & retention
Application process
- First call with Guillaume, Talent Acquisition Manager (30 min)
- Interview with your future manager, our Chief Product Officer (1h)
- Business case presentation
- Final interview with a member of the Executive Committee (1h)
Our take
Papernest helps customers manage their utility bills and subscriptions via its online platform. It predominantly focuses on streamlining the administration involved in moving house, like changing or cancelling water bills and gym registrations, with an additional service that works like a more conventional price comparison site for utilities like internet and gas. It is providing a much-needed service in what's proven to be an interestingly narrow and non-competitive niche.
The company so far has been partnering with real estate agency referrals to bring new customers on board. So the boom in people changing homes over the last few years is likely to have played strongly in Papernest’s favour. It has leveraged a strategic partnership with open banking firm Tink, using the company’s broader European coverage to springboard into more geographies.
Papernest seems something of a rare find: a solution that neatly resolves a large and material problem, that’s proven hugely popular, and yet that hasn’t inspired a flurry of would-be competitors. With the housing market still relatively hot, and mid-term moves inspired by the growing digital-nomad lifestyle still on the rise, Papernest seem to be in a rosy position. If it gets too rosy though, it may have to watch its back.
Steph
Company Specialist at Welcome to the Jungle
Insights
-26% employee growth in 12 months
Company
Funding (1 round)
Oct 2017
$11.7m
SERIES A
Total funding: $11.7m
Company benefits
- Incredible offices in Barcelona, in the heart of 22@ (1500 m2 of furnished terraces, showers, spaces dedicated to catering and rest, Zen garden, games area, etc.) 5 minutes from Poblenou beach! 🏖️
- Remote working possible 1 day per week (including Monday and Friday)
- Unlimited free coffee and tea!
- Self-service snacks and other delicacies
- Choose between Mac and PC, we take care of the rest 💻
- Paperparty every month to decompress 🎉
- Breakfast offered every Thursday 😋💪
- Great professional challenges
- Brilliant colleagues among whom to grow
- Ambitious development prospects / internal mobility
- Career support programs
- An great international atmosphere
- Regular team training
- Regular events and team building
Company HQ
Pont-de-Flandre, Paris, France
Leadership
Previously an Associate at McKinsey & Company, alongside teaching case-cracking analysis at HEC Paris.
Benoît Fabre
(Managing Director)Previously co-founded Visit1Museum, before moving on to consult with Advancy.
Salary benchmarks
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