Creator Marketing Manager, Outside
$60-75k
Active lifestyle content hub
Open for applications
Active lifestyle content hub
201-500 employees
Open for applications
$60-75k
201-500 employees
Company mission
To inspire and enable people to discover that life is best spent outside experiencing healthy, connected, and fulfilling lives.
Role
Who you are
- The right candidate will have proven expertise in creator marketing and a deep understanding of what makes social content authentic, credible, and engaging
- Bachelor's degree in Communications, Journalism, Marketing, or a related field is preferred
- 3+ years of experience in creator management or digital marketing is required
- Demonstrated knowledge of social media platforms and creator marketing
- Excellent project management skills
- Creative approach to storytelling and content creation
- Collaborative, solution-oriented mindset
- Strong written and verbal communication skills
- Experience analyzing social media data
- Enthusiasm to grow and evolve a dynamic field
What the job involves
- Do you love the outdoors AND the idea of leveraging social media to help others enjoy it too? Meet the Outside Creator Network, a vibrant community of influencers that connects social media platforms with the active lifestyle celebrated by Outside
- It’s a growing piece of the custom content services offered by Brandworks, Outside’s in-house content marketing agency, and we’re hiring a Creator/Social Media Marketing Manager to lead this dynamic program
- Within 1 Month, you will:
- Onboard and Learn: Become fully familiar with the Brandworks team, existing custom content services, and the current operational processes for the Outside Creator Network (OCN)
- Support Campaign Execution: Take ownership of managing post-production processes and developing creator briefs
- Begin Network Cultivation: Start to cultivate initial relationships with existing creators and begin the process of identifying potential new creators that fit specific brands and campaigns
- Master Reporting: Demonstrate proficiency in tracking and reporting on campaign metrics using social media data to support current campaign delivery
- Within 6 Months, you will:
- Lead Campaign Lifecycle: Independently develop and manage creator-led campaigns from conception to execution, ensuring creativity in campaign and content planning
- Manage Financials and Contracts: Take full ownership of managing creator campaign budgets and consistently negotiate creator contracts with accuracy and efficiency
- Deepen Creator Relationships: Expand the diverse array of creators you cultivate relationships with, successfully pairing creators to meet campaign needs
- Apply Trend Knowledge: Actively stay at the forefront of social media trends and opportunities, applying this knowledge to optimize content creation and delivery for campaigns
- Within 12 Months, you will:
- Drive Strategic Growth: Leverage experience analyzing social media data to influence future OCN strategy, define new opportunities, and propose improvements to processes
- Scale the Program: Demonstrate measurable growth and evolution of the dynamic OCN field, showing proven expertise in creator marketing and a deep understanding of what makes content authentic and engaging
- Define Best Practices: Optimize campaign management, budget allocation, and creator contract negotiation processes to improve efficiency across the Brandworks team
- Serve as a Subject Matter Expert: Act as a collaborative, solution-oriented leader and resource for the team, consistently applying a creative approach to content creation and storytelling
Our take
Keeping people connected is among the many benefits of the digital world. Outside - formerly known as Pocket Outdoor Media - provides digital content for outdoor enthusiasts and athletes to find events, trade tips, and easily find the lifestyle content that is right for them.
Outside brings together a variety of traditional brands as well as additional content to create a complete user experience. Through its site, users can access meal plans, gear reviews or even online courses, as well as find the latest developments in any outdoor recreational or competitive activity.
The value of digital content is growing at an impressive rate, as is the target audience for Outdoor's content, as the popularity of outdoor activities is on the rise. As the market continues to grow, the company finds itself in a promising position for future growth, and it will be interesting to see what it focuses on next.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Funding (2 rounds)
Feb 2021
$150m
SERIES B
Jul 2020
$14m
SERIES A
Total funding: $164m
Company benefits
- Equity: we believe that all employees are owners and that we all contribute to the success of the company
- Comprehensive benefits package: Health, Dental, Vision, Life & AD&D, and more!
- Flexible time away: we believe in both the importance of working hard AND taking time to refresh and rejuvenate
- Learning & development: we put employees first and provide resources for personal and professional advancement
- Fringe benefits: cell phone reimbursement, fitness and ClassPass access, commuter program, etc
Company HQ
Downtown, Boulder, CO
Leadership
Robin Thurston
(Founder & CEO)Former CEO of Helix and Pocket Outdoor Media. They also worked at Under Armour as an EVP and Chief Digital Officer.
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