Retention Marketing Specialist, FIGS
$70-90k
+ Equity, ESPP and Annual Bonus
Office located in Santa Monica, CA
Medical apparel
Open for applications
Medical apparel
201-500 employees
Open for applications
$70-90k
+ Equity, ESPP and Annual Bonus
Office located in Santa Monica, CA
201-500 employees
Company mission
To celebrate, empower and serve those who serve others.
Role
Who you are
- The ideal candidate will have a proven track record in developing and executing effective retention campaigns that drive customer engagement and loyalty
- They must also be able to proficiently analyze performance metrics such as click-through rates (CTRs), open rates (ORs) and conversion rates, track ROI for every campaign, suggest strategic decisions based on data analysis and provide reports/recommendations on how best to improve results going forward
- If you are passionate about delivering personalized engagement experiences for customers at scale then we want you!
- Bachelor's degree in Marketing, Business Administration, or a related field
- 3+ years of experience in email retention marketing, customer engagement, and/or customer loyalty programs
- Strong analytical skills and experience using data to inform marketing decisions
- Excellent written and verbal communication skills
- Proficient in email marketing platforms, such as Iterable, Klaviyo, or Braze
- Process-oriented & excels in time management across multiple projects
- Knowledge of HTML, CSS, and design principles for email marketing
- Ability to work independently and in a team environment
What the job involves
- FIGS is hiring a Retention Marketing Specialist to join our team
- Develop and implement retention campaigns to engage and retain customers
- Analyze customer data and behavior to identify trends and areas for improvement
- Collaborate with cross-functional teams to create targeted and personalized retention strategies
- Continuously monitor and optimize channel performance to drive maximum results
- Stay up-to-date with industry trends and best practices in retention marketing
- Create and manage retention marketing content, including subject lines, copy, and design, to increase engagement and conversion rates
- Manage list segmentation and personalization strategies to improve relevance and effectiveness
- Customizing and pulling reports from the CRM platform and reporting on performance to greater marketing team
Our take
FIGS is a lifestyle and apparel brand dedicated to providing durable, comfortable, and stylish products for healthcare professionals. Operating on a direct-to-consumer model, FIGS ensures a streamlined connection with its audience.
FIGS' unique selling proposition lies in its Technical Comfort™, featured in its range of antimicrobial, elastic scrubs and uniforms with functional pockets. Inspired by a co-founder's friend, FIGS addresses the discomfort of traditional uniforms and the demanding hours of healthcare professionals. With around 20 million healthcare professionals in the US, FIGS has a significant potential market. However, the economic climate has led to a downturn in purchases despite customer loyalty.
In a strategic move, FIGS partnered with the U.S. Olympic and Paralympic Committee to outfit Team USA healthcare professionals. This partnership, which includes a limited-edition collection for the Paris 2024 Games, underscores FIGS' commitment to supporting healthcare workers on a global stage.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2018
$65m
SERIES B
May 2016
$5m
SERIES A
Total funding: $72m
Company benefits
- Equity: All FIGS employees have the opportunities to own shares in FIGS stock through our new-hire equity program. Additionally, FIGS provides a discount when purchasing FIGS stock voluntarily through our FIGS Employee Stock Purchase Plan
- Annual bonus
- Comprehensive benefits and perks package focused on your well-being, including premium medical, dental, and vision coverage, and full access to wellness services through Breethe and Classpass. 100% FIGS-sponsored life insurance and disability insurance
- Amazing 401(k) program, with a company match up to the first 6% of your contribution
- Generous paid time off - We have 12 company holidays. For salaried team members, we offer flexible vacation. For our hourly team members, we offer up to 3 weeks of accrued vacation
- Meaningful time away for baby bonding, including parental leave, new parent care meals, and a transition back to work for primary caregivers
- FIGS sponsored Uber Eats voucher for in-office weeks
- Personalized discount code for 50% off all FIGS products, along with a separate code to share with family and friends to enjoy a 25% discount site-wide
- Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance, and so much more
Company HQ
Santa Monica, CA
Leadership
Heather Hasson
(Executive Chairman)They studied at the University of Wisconsin-Madison before co-founding FIGS in January 2010. They then spent a year at Saïd Business School, and have been a RxArt Board Member since December 2019.
Trina Spear
(CEO)They started their career with 4 years at Citi, before working as an Associate at The Blackstone Group for a year. They co-founded FIGS with Heather in 2010, and have been serving as CEO since.
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