Senior Growth & Conversion Rate Optimisation (CRO) Manager, Proton
+ Stock options
3 days a week in office
Encrypted email, drive, and VPN services
Be an early applicant
Encrypted email, drive, and VPN services
501-1000 employees
Be an early applicant
+ Stock options
3 days a week in office
501-1000 employees
Company mission
To fight for a better internet that is secure and private by default.
Role
Who you are
- 8-12 years of experience in conversion optimisation, digital marketing and growth-focused roles, preferably in fast-paced tech, SaaS or privacy/security environments
- Extensive hands-on experience with Conversion Rate Optimisation (CRO), A/B testing and multivariate testing, as well as familiarity with popular web analytics tools (Google Analytics, Mixpanel, Hotjar etc.) and data-driven decision-making
- Consistent experience in optimising websites and user journeys for mobile responsiveness and performance, ensuring that all content is seamlessly adapted for mobile devices and mobile-first UX
- Proven track record in growth marketing, SEO, user acquisition and retention strategies, with a strong focus on website conversions and measurable impact
- Familiarity with both B2C and B2B product environments, particularly in privacy, security or SaaS-based industries
- Strong analytical mindset with the ability to synthesise data, identify trends and make recommendations that improve website performance
- Solid verbal and written communication skills, with the ability to effectively present complex findings and work cross-functionally with different teams
- Passion for privacy, productivity and the future of the open internet, aligning with Proton’s vision and mission to create secure and private digital experiences
What the job involves
- We're looking for a highly skilled Website Conversion Optimisation Expert to transform Proton’s website from a browsing experience website into a high-performance, conversion-focused asset
- This role involves collaboration across multiple teams, including Engineering (Growth Studio), Product, Design and Proton's business units to continuously improve the user journeys, optimise conversion rates and drive both free user sign-ups and paid subscriber growth
- As part of Proton’s Digital Marketing team, you'll play a central role in building and executing a seamless Conversion Rate Optimsation (CRO) strategy across the Proton ecosystem, including Proton Mail, Proton VPN, Proton Drive and Proton Pass
- You'll focus on both consumer and business-facing websites, ensuring that all touchpoints from ad campaigns to product sign-ups are optimised for maximum conversion
- Additionally, you'll ensure that Proton’s web presence is fully optimised for mobile devices, providing a seamless experience across both desktop and mobile platforms
- Create, prioritise and manage a continuous roadmap of web and app store optimisation experiments aimed at increasing conversions, improving user experience (UX) and driving revenue growth (free sign-ups, subscriptions and sales leads)
- Work closely with Engineering, Product, Design, Performance Marketing, SEO and Proton's business units to ensure a seamless user experience that is optimised for conversion across all web and mobile touchpoints
- Ensure that Proton’s website and user journeys are fully optimised for mobile, ensuring responsiveness, ease of navigation and optimal performance on mobile devices, providing a smooth user experience across all screen sizes
- Analyse qualitative and quantitative data (web analytics, user feedback, user surveys etc.) to identify key opportunities for improving website conversion and user engagement
- Design, implement and evaluate A/B and multivariate tests to validate hypotheses, optimise landing pages and maximise conversions based on data-driven insights
- Collaborate with performance marketing, affiliate and SEO teams to optimise the entire user journey, from ad click through to landing page conversion to final sign-up and purchase
- Share findings, insights and learnings from experiments and tests with cross-functional teams to encourage a data-driven, iterative culture of continuous improvement
- Use web analytics tools to monitor and report on key performance indicators (KPIs) like conversion rates, user engagement, traffic patterns, sales leads etc
- Stay informed about the latest trends in digital marketing, web optimisation, CRO strategies and competitor activities to ensure Proton’s website remains cutting-edge and highly competitive in the market
Our take
Proton is a Geneva-based startup founded by former CERN worker and internet privacy advocate Andy Yen. It provides internet users with encrypted webmail, calendar, drive, and VPN services.
Proton maintains its pro-privacy ethos using a Swiss VPN, protected by strict Swiss privacy laws. In essence, it has established a connection between the personal and the political, smartly utilising the country’s national laws to benefit people and organisations globally. Proton also funds charities and movements such as the World Wide Web Foundation and Netblocks, further cementing it as an influential NGO.
Perhaps Proton’s most important quality is its determination to maintain independence from advertisers and companies. Originally founded on donations, Proton has funded itself via grants rather than venture capital so that all of its customer's data is never at risk of being mined. One effect of this is that to keep up with the increasing competition in the data privacy sector, Proton has expanded its services to allow more cross-selling and simultaneously has more products to offer, such as drive and calendar privacy.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
12% employee growth in 12 months
Company
Company benefits
- These vary by location and type of contract but expect support on your vacation, parental leave, refreshment if working from the office, learning and development opportunities, equity for shared success, flexible working hours and remote work, company events, and team-building activities.
Company values
- People first - Whether serving the Proton community or the broader world, Proton puts people first. it will always put making a positive impact before profits. Proton is independent, neutral, employee-controlled, and does not have venture capital investors.
- Do what is right - Proton believes doing what is right is a competitive advantage. Proton's culture empowers it to do what is right and to do work that it can truly be proud of. It aims to be a tech company with a conscience.
- Science is our foundation - Proton was founded by scientists, and science is part of its DNA and culture. It believes in technical excellence, rigor, and peer review. Integrity, honesty, and transparency are core values.
- We believe in privacy - Proton believes that privacy is a fundamental right and an essential part of being human. Without it, there can be no freedom. Privacy is a deeply held belief that guides all that Proton does.
- Together it’s possible - Proton believes in collective strength. Its mission can only be accomplished by working together with its community. Together, Proton is building a better internet for future generations.
Company HQ
Plan-les-Ouates, GE
Articles
Leadership
Andy Yen
(CEO)Previously PhD Researcher at CERN
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