Vice President, SharkNinja
Marketing Analytics
Office located in Needham, MA
Home devices and appliances
Open for applications
Home devices and appliances
1001+ employees
Open for applications
Office located in Needham, MA
1001+ employees
Company mission
SharkNinja's mission is to positively impact people's lives every day in every home around the world.
Role
Who you are
- 10+ years of experience in marketing analytics or data science, with at least 5 years in a leadership role, preferably within consumer goods, retail, or media industries
- Expertise in advanced analytics, including predictive modeling, machine learning, and multi-touch attribution
- Strong proficiency in data tools and platforms such as Google Analytics, Adobe Analytics, SQL, Python, R, and data visualization tools like Tableau or Power BI
- Proven ability to turn complex data sets into actionable insights that drive business performance
- Strong leadership and team-building skills, with experience managing cross-functional teams and working with senior executives
- Experience managing analytics for both digital and traditional marketing channels
- Bachelor’s degree in Marketing, Data Science, Statistics, or a related field; MBA or Master’s degree preferred
What the job involves
- The Vice President of Marketing Analytics will lead the analytics strategy for SharkNinja’s global marketing efforts, providing critical insights that drive decision-making across digital, social, and traditional media channels
- Reporting to the SVP Media, this role is essential in transforming data into actionable insights that optimize marketing performance and guide investment strategies
- The VP of Marketing Analytics will partner closely with cross-functional teams, leveraging data to maximize ROI, drive consumer engagement, and ensure that SharkNinja’s marketing campaigns are efficient and effective
- Analytics Leadership: Lead the development and execution of SharkNinja’s marketing analytics strategy. Build and manage a high-performing team of data scientists and analysts who provide insight-driven recommendations to enhance marketing efforts across all channels
- Data-Driven Strategy: Collaborate with marketing, media, and digital teams to inform and optimize campaign strategies. Use data to understand consumer behavior, identify trends, and assess the effectiveness of marketing initiatives across various platforms, including digital, social media, search, and traditional advertising
- Performance Measurement: Develop and implement a comprehensive set of KPIs and metrics to measure the success of marketing campaigns. Ensure that SharkNinja’s marketing spend is optimized and tied to quantifiable results, including increased revenue, improved brand awareness, and customer acquisition
- Advanced Analytics & Modeling: Build and refine predictive models to forecast marketing performance, customer behavior, and campaign outcomes. Use machine learning and other advanced analytical techniques to enhance targeting, personalization, and media mix modeling
- Marketing Attribution: Oversee the development of multi-touch attribution models to assess the impact of each marketing touchpoint on conversion and sales. Provide insight into the customer journey to help guide investment in the most effective channels
- Reporting & Dashboards: Create real-time reporting and dashboard solutions that give leadership and cross-functional teams a clear view of marketing performance. Present insights and recommendations to senior leadership to inform strategic decision-making
- Cross-functional Collaboration: Work closely with the Media, Brand, E-commerce, and Product teams to ensure analytics are aligned with broader business objectives. Collaborate with the Finance team to assess the financial impact of marketing strategies and campaign investments
- Test & Learn Framework: Lead the development of a test-and-learn approach to marketing, utilizing A/B testing, experimentation, and incremental lift testing to continuously optimize marketing tactics. Implement strategies for rapid experimentation to drive performance improvements
- Technology & Tools: Oversee the marketing analytics technology stack, ensuring the team has the necessary tools and platforms to conduct advanced analysis and reporting. Collaborate with IT and external vendors to ensure data infrastructure supports scalability and innovation in analytics
- Team Leadership & Development: Build and mentor a team of analysts and data scientists, fostering a culture of collaboration, innovation, and continuous learning. Ensure the team is at the forefront of industry best practices and emerging trends in data and analytics
Our take
Consumer demand for new and better home appliances continues to grow. SharkNinja serves this demand by designing and manufacturing innovative home goods and devices. Specifically, it has a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
SharkNinja’s main challenge is facing down big-name competitors such as home appliance giant Dyson. In fact, through innovative design, it seized the market-leading spot in traditional vacuums from Dyson and is only second to iRobot in sales of robotic models. A 2023 IPO saw an extra $296 million in funding added to SharkNinja's pot and was followed by product launches in new sectors such as air conditioning and food cooling, indicating that the company is still full of new product ideas.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
10% employee growth in 12 months
Company
Company benefits
- Employer paid group benefits including medical, dental, life insurance and more
- Competitive RRSP matching program
- 16 vacation days to start
- Paid sick days
- Paid volunteer and cultural days
- Employee & Family Assistance program
- An opportunity to accelerate your career with world class brands
- Continuous development and mentoring
- Opportunity to join various employee-based affinity groups
- Diverse, inclusive, and community-minded organization
- Wellness program offering free virtual fitness classes and a fitness reimbursement
- Employee product discounts
Company values
- Never be afraid to dream big
- Relentlessly innovate
- Obsess about customer satisfaction
- Build people up
- Seize opportunities - individually and collectively
Company HQ
Needham Heights, Needham, MA
Articles
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Diversity, Equity & Inclusion at SharkNinja
- At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Your role in Diversifying SharkNinja:
- As a corporate citizen, learn and support SharkNinja’s Diversity, Equity & Inclusion strategy
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias
- Explore SharkNinja’s DEI Groups or volunteer to serve on committees that organize diversity-related events and activities
- Participate in employee engagement surveys and respond as openly and honestly as possible
- Become culturally competent; take the time to learn about different cultures, races, religions, and backgrounds represented by your colleagues
- Ensure equitable experiences, strengthen inclusion acumen, and promote a culture of inclusivity and belonging that embraces the contributions of all team members
Share this job
View 57 more jobs at SharkNinja