Sportsbook Retention Coordinator, Bally's Interactive
$55-70k
3 days a week in office (Jersey City, NJ)
Digital arm of entertainment provider, Bally's Corporation
Be an early applicant
Digital arm of entertainment provider, Bally's Corporation
1001+ employees
Be an early applicant
$55-70k
3 days a week in office (Jersey City, NJ)
1001+ employees
Company mission
To power Bally's Corporation's omnichannel efforts with an unmatched ecosystem of products across the sports betting, iGaming, free-to-play, and daily fantasy spectrum.
Role
Who you are
- The ideal candidate will have excellent communication skills, a high attention to detail, creativity and a willingness to learn and excel in a start-up like environment
- Have experience in online sportsbook or sports marketing, collaborating across teams and building relationships (desirable)
- Possess excellent written and verbal communication skills
- Demonstrate organization and attention to detail
- Exhibit a creative, passionate attitude
- Manage multiple priorities and adhere to deadlines
- Be proficient in MS Office; basic Photoshop a plus
- Have experience with CRM Promotions, Marketing, and Analytics; Braze experience a plus
- Understand Sportsbook promotions, bonuses, and rewards. Experience in this area is desirable
What the job involves
- As Sportsbook Retention Coordinator for North America, you will be responsible for supporting retention marketing efforts collaborating with key stakeholders across the organization
- This role’s primary functions will be to assist with B2C marketing campaigns across lifecycle marketing, email marketing and push messaging, sportsbook promotional campaign development and execution, and daily content management with the primary goal of providing best-in-class player experiences
- The Sportsbook Retention Coordinator will play a key role in developing a retention strategy for Bally Bet, alongside the Manager, Sportsbook Retention identifying new promotional and rewards ideas, marketing strategies and managing end-to-end B2C campaign execution
- Coordinating Retention Marketing operations: Lifecycle Marketing, CRM, Customer Promotions, and Content for Bally Bet Sportsbook
- Analyzing customer behavior related to promotions to drive growth aligned with KPIs
- Collaborating with casino retention teams for joint Lifecycle Marketing campaigns
- Supporting CRM operations, building customer journeys, monitoring engagement
- Assisting in developing marketing communications via email, push notifications, and media outlets
- Overseeing Sportsbook Promotions: asset creation and customer bonusing
- Managing Bally Bet app and web content: Homepage carousel, promotions, and marketing pages
- Handling cross-departmental relationships with Legal, Compliance, Creative, and more
- Assisting with performance reporting: P&L, Bonus Spend, Campaign Analysis, providing recommendations
- Managing cross-sell opportunities with brick-and-mortar locations, iCasino, and Free-to-Play
- Championing Sportsbook product and assisting with miscellaneous projects
Our take
Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, Bally's Corporation, with tens of millions of players across the globe and an ecosystem of products across sports betting, iGaming, free-to-play, and daily fantasy sports spectrum.
Its brands and sites include market movers and shakers like Sportcaller, Monkey Knife Fight, Vera&John, Virgin Casino, Jackpotjoy and many more. Beyond iGaming and sports, Bally’s also operates a chain of properties in live entertainment, bars, restaurants, conference space, shops, hotels, pools and nightclubs across the United States.
In 2024, Standard General acquired Bally's for $4.6 billion. In the same year, the company sold its Asian business arm after facing struggles in Japan after the devaluation of the yen. Moving forward, Bally's Interactive will continue to focus its efforts on North America and Europe.
Freddie
Company Specialist at Welcome to the Jungle
Insights
99% employee growth in 12 months
Company
Company benefits
- Up to 10% annual bonus
- Career pathways and development opportunities
- Private healthcare scheme
- Enhanced Maternity/Paternity/Adoption leave pay
- Cycle to Work scheme
- Wellhub
- Life Assurance (3 x salary)
- Contributory Pension Plans
- Bally’s Perks - employee discounts portal
Company HQ
Pool Dam, Newcastle-under-Lyme
Articles
Leadership
Robeson Reeves
(CEO)Progressed from Quantitative Analyst & Games Statistician of Gamesys to COO in 10 years. Became President of Bally's Interactive when Gamesys was acquired by Bally's Corporation.
Salary benchmarks
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Diversity, Equity & Inclusion at Bally's Interactive
- To continue to raise the bar on Diversity and Inclusion at Bally's Interactive, we have created an umbrella brand for this body of work, B+I, which stands for Bally's and Inclusion, but the ‘I’ also represents each of us as individuals, embracing, celebrating, supporting, listening, and learning from each other, as one beautiful, diverse Bally's team!
- We have four active and vibrant employee networks. Pride represents the LGBTQ+ community; our Parents Network is a space for working mums and dads; the Global League of Women (GLOW) promotes gender equality; and BAME is the voice for Black, Asian and minority ethnic employees. These networks give our colleagues a channel to provide input into policy making, as well as supporting information exchange, education, and community events. They also provide a platform for mentoring and a safe place for discussion to take place
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